2022 is the year of Google Analytics 4. Now or never you should migrate to the new version of Google Analytics. This is not just an update. It's a new analytics system. This show takes you through the history, the changes, the migration process, the benefits and the alternatives of Google Analytics 4. And we do this, by telling you about it. There are plenty of video trainings out there already. But we want to give some spoken words which you can easily consume while driving, working out, doing errands, watching the sky or waiting until a deployment is ready. Give it a try.