This podcasts is dedicated to adventure travel and active tourism businesses, that offer tours - city tours or natural excursions - and to ecotourism associations. I will provide you useful tips to advertise your business and to get more customers thanks to an intelligent use of a mix of social media marketing and strategic planning specifically oriented to active tourism and ecotourism businesses. I am passionate also of sustainable tourism, so I will try to help you to highlight your sustainability as powerful vehicle to attract more sustainable travellers.