The idea of branding a business can strike fear into the heart of many service providers! Only it doesn‘t have to be that way.We‘re talking about all those intimidating parts of the branding process, like figuring out how to position yourself, what consistency really means, and why service providers don‘t need the same thing as coaches!I‘ll dig into mistakes that I‘ve made along the way as a service provider (and there have been plenty), what I wish I knew, and some of the advice I give my clients over and over again.