This podcast series is all about helping you develop marketing and sales strategies that standout from competitors, and in the eyes of your customersDr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser the authors of: "Standout Marketing: How to Differentiate Your Organization in a Sea of Sameness" will talk about the first of five competencies marketing and sales leaders need to develop for Standout Marketing.They will also host discussions with collaborators and guests who are passionate about keying into what's relevant to the customer, ending B2b product spiel and internal organization.Listen in if you want to Stand out.