ECommerce Evolution podcast

43:26

In this eye-opening episode, legendary Amazon expert Kevin King reveals game-changing insights about how Amazon's search and ranking systems really work. From the little-known concept of GeoRank to Amazon's powerful AI engine Cosmo, Kevin shares insider knowledge that every Amazon seller needs to understand to stay competitive in 2024 and beyond. Key topics covered: The truth about Amazon's GeoRank system and why your products might rank differently across regions – plus actionable strategies to influence your rankings in specific geographic areas. How Amazon's Cosmo AI analyzes your listings, images, and customer feedback to determine visibility – and why you need to start "selling to the AI," not just optimizing for keywords. Why the future of Amazon search is shifting from keywords to intent-based shopping, and how tools like Rufus are changing the way customers discover products. Fascinating insights into Amazon's incredible data collection and how it's shaping the future of personalized shopping experiences. Advanced marketing strategies combining AI with custom audiences and personalization that are generating "ridiculous conversion rates.’ Whether you're doing $100K or $100M on Amazon, this conversation with one of the most knowledgeable figures in the Amazon space will transform how you think about optimization and marketing on the platform.…

eCommerce Evolution

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Episode 304 - 4 Proven Ways to Double Your Email & SMS Revenue in 2025 (Plus Bonus Tips) with Nick Flint 30:13

hace 24 días30:13

30:13

In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their margins in 2025. Whether you're doing $2M or $50M in revenue, these practical insights will help you unlock more revenue from your existing customer base. Key takeaways: Why getting organized across marketing channels is critical for scale – and the simple tools Nick recommends to coordinate email, SMS, social, and paid media for maximum impact How to design "bigger A/B tests" that drive real insights (including one test that recently doubled campaign revenue for a client) The counterintuitive reason why adding friction to your email-to-purchase journey could significantly boost conversions Why SMS is becoming increasingly crucial as email deliverability tightens, and the exact tactics to build your SMS list without annoying customers Plus, Nick shares his unconventional "cat keyboard" subject line test that generated unprecedented engagement for a pet brand. Don't miss the bonus segments on advanced segmentation strategies and mobile-first optimization techniques that could unlock hidden revenue in your business.…

eCommerce Evolution

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Episode 303 - Building Billion-Dollar Brands Through Performance Marketing: Lessons from Beauty Industry Pioneer Carey Grange 48:14

hace 5 weeks48:14

48:14

In this fascinating episode, beauty industry veteran Carey Grange shares invaluable insights from her journey building major brands like Proactiv, Murad, and numerous other successful beauty and wellness companies. From the early days of infomercials to today's digital landscape, Carey reveals how the fundamental principles of effective performance marketing remain unchanged—and how modern brands can leverage these principles to drive growth across multiple channels while building lasting brand value. Key Topics Covered: The essential elements of successful performance marketing campaigns, including authentic founder stories, compelling transformation narratives, and the critical role of social proof—and why these elements are more relevant than ever in today's digital landscape. Why channel strategy matters: How Murad used infomercials to become the #1 clinical skincare brand in Sephora and Ulta, and what this teaches us about modern omnichannel growth. The truth about value creation: Why discounting isn't necessary and how to build real value propositions that resonate with customers and protect your brand. The importance of constant testing and innovation: Why successful brands allocate 10-20% of their budget to experimental marketing, and how this "slush fund" approach drives long-term growth. This episode is packed with actionable insights for any brand looking to scale through performance marketing while building lasting brand value in today's competitive landscape.…

eCommerce Evolution

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Episode 302 - Combining PR and Paid Ads for Explosive eComm Growth 37:28

hace 7 weeks37:28

37:28

Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marketing efforts better. Key topics covered: The CPR (Credibility, Point of View, Relevance) method: A foolproof framework for crafting compelling pitches that grab journalists' attention. How to approach gift guide pitches and maximize your chances of inclusion in coveted holiday roundups. Strategies for leveraging product launches and press releases to create buzz and secure media coverage. Tips for building and nurturing relationships with journalists, including how to use email tracking and follow-up techniques. Cost-effective tools and resources for managing your own PR efforts, even without prior experience or agency support. Don't miss this opportunity to learn how you can take control of your brand's narrative and secure valuable media coverage without breaking the bank. Gloria's practical advice and insider tips will empower you to become your brand's best advocate and unlock the untapped potential of PR for your eCommerce brand.…

eCommerce Evolution

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Episode 301 - BFCM 2024 Deep Dive: What Actually Worked in 2024 (And What Didn't) 37:36

hace 10 weeks37:36

37:36

In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss. Key Takeaways: The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless going big at 50%+ (with surprising data about why the middle ground underperforms). Why individual product discounts outperformed site-wide sales across multiple channels, with specific insights about how this impacts Google Shopping ads and conversion rates. The shift to "Cyber 12" - Why the seven days before Black Friday actually outperformed the traditional Cyber 5 period on Amazon, and how to adapt your 2025 strategy accordingly. Critical timing insights for email marketing - Why the ninth email often outperformed earlier messages, and how follow-up campaigns frequently beat initial launches. The combination of broad trends and specific tactical insights makes this a valuable episode for any eCommerce brand looking to improve their holiday season performance in 2025!…

eCommerce Evolution

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Episode 300 - 11 Game-Changing Lessons for Smarter Growth in 2025 27:52

hace 12 weeks27:52

27:52

In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eCommerce strategy. This special edition delivers concentrated wisdom from industry leaders to help you stay ahead of the competition. Key Highlights: Why "out-of-the-box" AI is dead and how to create custom AI marketing hubs that deliver real results for your business. The truth about UGC in 2025: It's not dead, but the bar has been raised - learn what actually works now. Surprising insights about customer purchase timing: Why 60% of buyers take longer than a week to make their first purchase, and what this means for your marketing strategy. How Simple Modern built a half-billion-dollar brand on Amazon, and their replicable formula for category dominance. The "infomercial math" principle that's changing how successful brands approach omnichannel measurement and attribution.…

eCommerce Evolution

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Episode 299 - From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match 47:53

hace 14 weeks47:53

47:53

When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authentic community and stand out in a competitive market. Key Takeaways: Product Innovation & Customer Feedback: Learn how CRBN maintains its competitive edge by leveraging multiple feedback loops - from pro athletes to local ambassadors - and investing heavily in R&D to stay ahead of larger competitors. Building a Multi-Channel Brand: Discover their strategic approach to building a premium brand across direct-to-consumer, Amazon, and retail channels while maintaining consistent positioning and storytelling. Community-First Growth: Explore how CRBN built a powerful ambassador program without spending big marketing dollars, and why their grassroots approach helped them compete against established sporting goods brands. Founder Authenticity: See why sharing the founder's story - even when uncomfortable - has become a key differentiator in their marketing strategy and helped forge deeper connections with customers. The episode provides a masterclass in building a premium brand through community engagement, product innovation, and authentic storytelling.…

eCommerce Evolution

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Episode 298 - Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know 51:28

hace 16 weeks51:28

51:28

No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist. I wanted Jeff to join the podcast to talk about what's new and trending with Amazon Ads. This is important information even if you're not selling on Amazon. Amazon is now the 3rd largest digital ad platform behind Google and Facebook, and it's growing rapidly. Here's a look at what we cover: How vertical videos are improving shopping experiences and making ad performance better. What the new integration with Facebook means for shoppers. How Sponsored TV ads are democratizing TV advertising and utilizing Amazon's rich buyer signals. Prime Video Ads and what they could mean for your brand (and when to consider running them). Amazon Marketing Cloud (AMC): what it is, and how and when to use it to unlock new actionable insights about your business and advertising effectiveness. Plus more!…

eCommerce Evolution

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Episode 297 - Unboxing Amazon's Fall Prime Day: Insights and Strategies for Holiday eCommerce Success 40:45

hace 18 weeks40:45

40:45

In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon seller or just getting started, this episode is packed with actionable advice to help you maximize your Q4 sales. Key topics discussed: Fall Prime Day performance: A 57% average increase in sales compared to last year, with some brands seeing up to 300% growth. The impact of inflation on consumer behavior and pricing strategies How to leverage different types of Amazon deals (Lightning Deals, Prime Exclusives and coupons) for maximum visibility and sales. Strategies for navigating the condensed holiday shopping season, with five fewer days between Thanksgiving and Christmas this year. Critical dates and preparation tips for inventory management, including considerations for Chinese New Year's impact on supply chains.…

eCommerce Evolution

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Episode 296 - AI Marketing Mastery: Building Custom Hubs for Ecommerce Success with Russ Henneberry 52:06

hace 20 weeks52:06

52:06

In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a must-listen for any eCommerce professional looking to stay ahead of the curve and harness AI's capabilities to drive business growth. Key topics covered: The concept of "AI marketing hubs" and how to build them using tools like Claude and ChatGPT. Strategies for fine-tuning AI models with your business data to dramatically improve outputs. The three key AI roles in marketing: Scribe (content creation), Optimizer (asset evaluation), and Strategist (big picture planning). Tips for crafting more effective AI prompts using the RTIF (Role, Task, Input, Format) framework. The future of AI in marketing, including predictions on how major tech companies will shape the landscape. Tune in to discover how you can take your AI marketing game to the next level and turn generic AI outputs into tailored, high-impact marketing assets for your eCommerce business.…

eCommerce Evolution

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Episode 295 - Direct Mail Revival: The Untapped Acquisition Channel for DTC Growth 45:14

hace 22 weeks45:14

45:14

In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growth They explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael debunks common misconceptions about direct mail—highlighting its effectiveness when paired with data-driven targeting and other marketing channels. Here are some key takeaways from the episode: Direct mail for retention & loyalty: Learn how direct mail can enhance customer retention and build long-term loyalty, especially in today’s crowded digital landscape. Direct mail as an acquisition channel: Often overlooked, direct mail can be a highly effective cold acquisition strategy—if you target the right audience. The power of data in direct mail campaigns: By leveraging aggregated data, you can identify high-propensity buyers, refine your targeting, and even create lookalike audiences to improve relevance and engagement. Standing out in the inbox: Direct mail not only adds legitimacy to your brand but also captures attention in ways digital ads often can't. If you're looking to scale your brand—whether through retention, loyalty, or acquisition—this episode provides actionable insights into how direct mail could be the missing piece in your marketing puzzle.…

eCommerce Evolution

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Episode 294 - The $600 Million Ad Study: Building an Innovative Offer System with Molly Pittman 40:17

hace 23 weeks40:17

40:17

In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversions. This episode is packed with actionable strategies to help eCommerce brands scale in today's competitive landscape. Key topics discussed: -The importance of diversifying your offer system to reach different segments of your market and scale beyond traditional eCommerce tactics. -Surprising findings on the effectiveness of image ads vs. video ads, and how to balance "native" vs. polished ad creatives. -The critical role of benefit-focused hooks in ad performance, with 88% of top-performing ads featuring clear hooks. -Strategies for streamlining landing pages and focusing on the most impactful messages to drive conversions. -How to build a data-driven creative production system that starts with customer insights rather than templates.…

eCommerce Evolution

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Episode 293 - From Zero to $50 Million in 3 Years: Heart and Soil's Organic Growth Strategy with CEO Dean Brennan 42:26

hace 24 weeks42:26

42:26

In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming practices. Dean shares invaluable insights on building a brand with passionate customers and maintaining profitability during rapid growth. Key topics discussed: • The power of organic growth and building an engaged audience before launch. • How premium packaging and high-quality ingredients can actually protect profit margins. • Strategies for creating compelling content that inspires and guides customers. • Structuring your week as a CEO to balance deep work and management responsibilities. • The importance of psychological barriers in health transformations and plans to build an ecosystem similar to Dave Ramsey's approach to personal finance. This episode is packed with actionable advice for eCommerce entrepreneurs looking to build a brand with 'staying power' in today's competitive landscape. Whether you're just starting out or scaling rapidly, Dean's journey with Heart and Soil offers valuable lessons for sustainable growth.…

eCommerce Evolution

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Episode 292 - Mastering Amazon in 2024: AI, SEO, and Brand Building Strategies with Neil Twa 48:32

hace 26 weeks48:32

48:32

In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-building strategies, this episode is packed with actionable advice for sellers looking to stay ahead of the curve. Key topics covered: The impact of AI on Amazon's search algorithm, including the upcoming Cosmo engine and how it will revolutionize product discovery Amazon SEO strategies for 2024, focusing on optimizing images, titles, and overall listing quality The importance of building a true brand on Amazon, moving beyond just being a seller Strategies for profitable growth, including Neil's 20% EBITDA target and minimum $12 net profit per unit rule The future of Amazon selling, including the potential need for design or utility patents to defend against competition Whether you're a seasoned Amazon seller or just starting out, this episode provides critical insights to help you thrive in the ever-changing world of e-commerce. Don't miss Neil's expert advice on building a sustainable and profitable Amazon business in 2024 and beyond.…

eCommerce Evolution

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Episode 291 - Behind the Click: The Psychology of Online Shopping with Jon MacDonald 42:08

hace 27 weeks42:08