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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
GGSP Podcast
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Contenido proporcionado por ABC TV. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente ABC TV o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Good Game: Spawn Point (GGSP) is the show for gamers, by gamers. Hosted by Gem, Goose, Rad, and assisted by D.A.R.R.E.N., GGSP is your daily destination for the latest game reviews, gaming news, let's plays, live stream playthroughs, and stories on gaming culture, coding, and the hottest tech. Video games are changing the world, so let us be your guide. Oh, and remember... Be nice, have fun, and keep gaming!
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379 episodios
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Manage series 105750
Contenido proporcionado por ABC TV. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente ABC TV o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Good Game: Spawn Point (GGSP) is the show for gamers, by gamers. Hosted by Gem, Goose, Rad, and assisted by D.A.R.R.E.N., GGSP is your daily destination for the latest game reviews, gaming news, let's plays, live stream playthroughs, and stories on gaming culture, coding, and the hottest tech. Video games are changing the world, so let us be your guide. Oh, and remember... Be nice, have fun, and keep gaming!
…
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379 episodios
Todos los episodios
×This week we look back at the huge year that was 2022 and recognise some of the amazing games we played, plus we bid a fond farewell to Rad in her final episode!
This week we put on our best dancing pants to bust some moves in Just Dance 2023, plus we bid farewell to Jax in his final episode!
This week we catch ‘em all in the wide open Paldea region in Pokemon Scarlet & Violet, plus we take on the challenge of The Tower in Human Fall Flat!
This week we gotta go fast in our review of the ambitious open world adventure of Sonic Frontiers, and dive into a Challenge Accepted where we see who can build a statue of Sonic the fastest!
This week we battle through hordes of supernatural foes in Vampire Survivors, and strap on our proton packs to bust some poltergeists in the multiplayer action of Ghostbusters: Spirits Unleashed!
This week we click some bricks together to solve the charming puzzles of LEGO Bricktales, plus we fight to survive in the multiplayer action of Dragon Ball: The Breakers!
This week we battle our way through the galaxy with the Mushroom Kingdom crew and their Rabbid friends in Mario + Rabbid Sparks Of Hope, plus we give out some pointers for how to run the best campus in Two Point Campus!
This week we shrink down to the size of an ant and try to survive in a terrifying backyard full of angry bugs and spiders in Grounded, plus we take on a super spooky Mario Maker Challenge!
This week we gather some plorts and ranch some slimes in Slime Rancher 2, plus we take to the pitch in a Let’s Play of FIFA 23!
This week we keep civilisation going on the back of a giant creature in a review of the survival city builder The Wandering Village, plus it’s a new Challenge Accepted with Dragon Ball FighterZ!
This week we pack our tents and go camping in the Aussie made multiplayer shenanigans of Camped Out! Plus, we play the racing game where the goal is to stop in You Suck At Parking!
This week we head to Disney Dreamlight Valley to check out this new life-sim filled with iconic Disney Characters, plus Miles from Old People’s Home For Teenagers drops by to play some Rubber Bandits!
This week we paint the town all kinds of colours in our review of the colourful ink-splatting action in Splatoon 3, plus we fight it out in a Let’s Play of the minifig brick bashing chaos in LEGO Brawls!
This week we make lots of adorable tiny friends in our reviews of the Pikmin inspired platforming adventure Tinykin, as well as the farming, creature collecting life sim, Ooblets!
This week we get lost in our review of the puzzle filled adventure Lost In Play, plus we feast on a Let’s Play of Kirby’s new party game Kirby’s Dream Buffet!
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