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Hey there, fabulous! Welcome to Your Marketing Mentor, the entrepreneur podcast where passion meets strategy and authenticity fuels growth. I'm your host, Sherry Sutton – your business growth guide, marketing mentor, and biggest cheerleader on this incredible journey of creating a purposeful and profitable business. Whether you're just starting out or looking to elevate your business to new heights, you're in the right place. With nearly 30 years of experience in strategic, omnichannel marke ...
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I teach legit affiliate marketing strategies to help bloggers and content creators monetize their work, diversify their income, and ultimately increase their revenue.
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Ditch Yearly Goals and Embrace the 12-Week Year | Your Marketing Mentor Podcast Ep. 8 Do you ever feel like yearly goal-setting is a recipe for procrastination? You’re not alone. The traditional approach of setting long-term goals often leaves us feeling overwhelmed, distracted, and stuck in a cycle of "I’ll get to it later." That’s why the 12-week…
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With so many platforms available, figuring out where to focus your energy can feel overwhelming. Are you stuck wondering if Instagram, LinkedIn, or TikTok is the best fit for your brand? You're not alone—it’s a common struggle for entrepreneurs! The truth is, not knowing where to show up means wasting time, effort, and even money on platforms that …
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Do you feel stuck trying to create a social media profile that actually sells without sounding like one of those spammy marketers? You’re not alone, and I totally get it! Many of my clients worry about coming across as ‘too salesy’ or annoying their audience. But here’s the good news: you don’t have to choose between being authentic and marketing e…
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Are you ready for Black Friday but unsure how to make the most of it as a small business? You're not alone! In this episode of Your Marketing Mentor, I break down everything you need to create a successful Black Friday strategy. We’ll cover why a Black Friday deal can be valuable, how to design offers that your audience can't resist, and effective …
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Have you been thinking about starting a podcast for your business? It can be a game-changer—but is it the right next step for you? In my latest episode of Your Marketing Mentor, I dive into everything you need to know to make that decision. I’ll walk you through the benefits, the time commitment, and how podcasting can elevate your brand. Here’s wh…
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Are you tired of staring at a blank screen, unsure of what to write? 🙈 If creating copy or content feels like pulling teeth, trust me—I’ve been there too! 🫣 I used to freeze every time I sat down to write, but after years of research and working with incredible entrepreneurs, I’ve developed a simple copywriting formula that actually works. 🎯 In thi…
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Ever feel like you’re drowning in the endless tasks of marketing your business, wondering if there’s a smarter, simpler way to get it all done? You’re not alone! That’s why in this episode of Your Marketing Mentor, we’re exploring exactly how AI can be your secret weapon to simplify your marketing while keeping it authentic and impactful. 🌟 In this…
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Running a business is lonely. There are 10,000 decision to make in a day… often by yourself. How do you know which one to make without feeling totally overwhelmed? And how do you decide on things that you’re not trained in (like sales and marketing)? That’s where a business growth consultant (like yours truly) comes in. :) Say goodbye to making eve…
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19. Courses, Coaching, Consulting! Part 2 -- Questions to Ask Before You Invest in Your Business
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You're ready to take your blog or platform to the next level. Before you make the investment of money, energy, and time, consider all your options. Here are some questions to ask yourself before you open your wallet. Make sure you listen to episode 18 for the first part of our discussion where we outline the different ways you can grow as a busines…
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You've decided it's time to spend some money on learning a new skill or moving your business forward, but what exactly should you do? In this episode, we discuss your investment options (courses, coaching, masterminds, consulting, etc.) and the pros and cons of each one. Make sure you listen to episode 19 for PART 2 of this discussion: Questions to…
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We all want to make money on our content, but oftentimes we are making mistakes that can be easily fixed that when done will increase our revenue. Here are six more common affiliate marketing mistakes I see bloggers and content creators make all the time. Make sure you listen to EPISODE 16 for the first seven mistakes!…
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We all want to make money on our content, but oftentimes we are making mistakes that can be easily fixed that when done will increase our revenue. Here are seven common affiliate marketing mistakes I see bloggers and content creators make all the time. Come back and listen to episode 17 for six more affiliate marketing mistakes!…
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15. How to Decide When Should you Make Your Own Product and When you Should Promote Someone Else’s
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Everyone says that if you get the same question from three or more readers, it's time to create a product to solve their problem. Great advice, right? But is creating your own digital product (a course, an ebook, a recourse guide, coaching, or a membership site) really the best way to serve your audience well? In this episode, find out the pros and…
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The answer to "Should I promote this product as an affiliate" is NOT as easy as "If it serves my audience." An affiliate product needs to serve YOU as the business owner as well as your readers. Listen to find out the criteria you can use to decide if you should promote a physical or digital product or service on your site, to your email list, or o…
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Use these tips to update your already-published content so you can cash in on the work you've already done! Monetizing a highly trafficked post can take less than 30 minutes and the results will bring you passive income every single month.
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Here are five strategic things you can do to set yourself up to make more money this year with affiliate marketing.
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NOW is the time to start your promotional plan for NEXT Black Friday and Cyber Monday. Here are 6 things we plan to implement or change for next year's Black Friday and Cyber Monday to grow our audience, work more efficiently, and make more money in 2019.
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Black Friday and Cyber Monday is our revenue Super Bowl and this year we absolutely WON. Listen to the five things we did over the lucrative pre-Christmas shopping season to engage our readers, work efficiently, and make big money.
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Eventually we all have a reader email, comment, or message fussing about you selling or accusing you of "selling out" or being "too salesy." Here are four things you can do to deal with that person and also to keep it all in perspective.
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Learn how to use Amazon tracking and analytics to increase your conversions and make more money as an Amazon associate. Amazon has a new Content Insight feature that shows you how individual posts are converting.
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Using Amazon as an affiliate can be a good income stream from your website and social media platforms, but you need to know the rules to keep your account in good standing. Make sure you're following the Amazon Associates rules and that you're using the tools available to make your work more efficient.…
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Today we’re talking all about how to get ready to use affiliate links to make money this Christmas season. This is one of my favorite times of the year. I personally love finding and sharing deals and I make probably half of my affiliate marketing revenue my frugal lifestyle and deal blog during November and December. So, I know about making money …
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Black Friday and the lucrative holiday shopping season is quickly approaching. Learn how to publish, monetize, and promote gift guides as a way to earn income from affiliate marketing now and in the future.
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How affiliate marketing actually serves your audience. Alright, well when the topic of using affiliate marketing to make money online or any type of selling to one's online audience, most people who don't use it very often or have never used it at all, start getting kind of all itchy and uncomfortable. They feel like affiliate marketing is self-ser…
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Today I’m joined by Melody Hansen, my online manager and periodic co-host. In this episode Melody and I are going to discuss how affiliate marketing is easier than what you’re doing now. Basically why it’s superior to all other monetization strategies out there.
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I'm going to share the story about my online professional career. I know that getting a sneak peak into someone else's life is really interesting, so I'll also give you some personal stuff. But my ultimate desire is to illustrate the realities of making money online. I have found that there is no such thing as making money quick. There's no such th…
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First off, what is affiliate marketing? Well if we're going to go technical affiliate marketing is a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from his referrals. It is a relationship where you get paid to promote and sale others retailers products. You are the external…
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