In Before The Lock is a podcast from Erica Kuhl and Brian Oblinger about community, customer experience, and leadership at scale.
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The Lock In podcast, uploaded fortnightly, is provided by The Morning Advertiser, the leading content provider for the pub and bar industry since 1794. Our hosts are from media, brewing and pub operator view points giving a frank and honest view about what life running a pub business is really like.
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We’re not locked down – we’re locked in! A podcast for how we live now.
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Jeremy Paxman, of Newsnight and University Challenge fame, has decided there must be more to life than cudgelling politicians and students on TV. ‘The Lock In’ is, as he puts it, “an excuse for me to talk to people I want to hear from, in a place I want to be...the pub”. So it is that, free at last of any editorial oversight, Jeremy has been sitting down in some of London’s finest boozers to enjoy drink and conversation with an eclectic bunch of guests. There are famous ones and obscure ones ...
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Personal lock-in story
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A member of the Steves Bald Collective but with a different view of things Arsenal
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The Arsenal Lock In podcast. Where Arsenal words are spoken with passion sometimes frustration always with humour! Also on archive.org and itunes at https://itunes.apple.com/gb/podcast/steves-bald-collective/id608019431
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S4 Ep. 14: Stars in bars! (Feat. James May, Candice Brown and more)
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Celebrities love owning pubs, so the Lock In team spoke to a few, including James May and Candice Brown, to find out why they couldn't find an easier way to lose money!Por The Morning Advertiser
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🔓 107: Under the surface
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Erica and Brian talk about the bones of your community and how they work together to create a cohesive experience. Previous episodes about the “above the surface” bits: 🔓 76: Combo pages 🔓 91: A list of links 🔓 101: They want the ugly Resources: Structures & Modalities Examples Permissions & Roles Template…
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Winning ways!
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As the dust settles on the recent Publican Awards, the Lock In team caught up with some of the winners to find out what makes them tick.Por The Morning Advertiser
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Pie Hard (with a vengeance)
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To pie, or not to pie, that is the question asked in this episode of the Lock In podcast, as the team lift the (pastry) lid on what makes the perfect pub pie!Por The Morning Advertiser
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Ahead of the game!
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The podcast team tackles the topic of pub games, from old school to new and ask how pub gaming is evolving and changing in the modern age.Por The Morning Advertiser
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🔓 106: The Golden Hoodie
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Brian and Erica deep dive into customer awards programs and how to get them right. 🔓 5: A whole bag of crap The Golden Hoodie Alteryx Excellence AwardsPor Erica Kuhl & Brian Oblinger
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Perfecting the art of the serve
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Why is there a North/South divide when it comes to beer head and does Guinness really need to be poured in stages? The Lock In team tackle that and other issues around the concept of the perfect serve.Por The Morning Advertiser
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In a special recording of the Lock In podcast, live at the Estrella Damm Top 50 Gastropubs event recently, the team took to the air in an attempt to define what actually makes a gastropub?Por The Morning Advertiser
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Erica and Brian push back hard on the idea that measuring community ROI isn’t important (we can’t believe we had to talk about this or are typing this right now, but here we are). Measurement resources: 🔓 8: Just say No to Page Views 🔓 9: Everyone wants a cool dashboard 🧵 70: Behaviors and indicators 🧵 92: Early indicators Community Metrics Templat…
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Going down the pan!
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Top toilets are vital for any pub operation, but are we always getting it right. The Lock In team go beyond the u-bend to find out how you can up your loo offer!Por The Morning Advertiser
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New Year, new opportunities?
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The Lock In team take a look ahead to see what 2024 has in store, both the opportunities and the challenges and how you can embrace both.Por The Morning Advertiser
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Snowball anyone? Anyone?
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The Lock In team take a look at Christmas, from how to handle the irregular customers (Doreen from Accounts, we're looking at you) through to nostalgic tipples!Por The Morning Advertiser
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🔓 104: A really great activation
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Erica and Brian talk about their favorite community activations for in-person conferences.Por Erica Kuhl & Brian Oblinger
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We kid you not....
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1:17:32
Children and pubs, a classic combination, or not! The Lock In team take a look at the joys of targeting the family market and how pubs can make it work.Por The Morning Advertiser
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Why are pubs hooked on fish and chips?
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Fish and chips are a staple of the pub menu, but why is that? The Lock In team cast their net to find out where the tradition comes from and why it's such a popular menu item.Por The Morning Advertiser
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Going to the dogs...
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With dog ownership booming, the Lock In team get to grips with how pubs can best embrace man's best friend and create the paw-fect (sorry) doggy offer.Por The Morning Advertiser
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The Lock In team take to the airwaves live at The Restaurant Show with two top operators to tackle the cost challenges the sector is facing.Por The Morning Advertiser
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Has customer behaviour got worse since Covid?
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The Lock In podcast is back, and we're taking a look at customer behaviour - are they getting worse? Are we getting worse?Por The Morning Advertiser
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Brian and Erica discuss the launch of Community Strategy Academy. Use code INBEFORE at checkout for 15% off of any course, bundle, or membership.Por Erica Kuhl & Brian Oblinger
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The state of the market, why Customer Success is driving community inside of organizations, and how we can partner to deliver value. Resources about CS + Community: Podcast: 🔓 34: The “S” stands for “Success” Blog: Building Scalable Customer Success Through CommunitiesPor Erica Kuhl & Brian Oblinger
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We've spoken with a number of experts around how businesses can implement sustainability schemes into their operations in this special podcast episode.Por The Morning Advertiser
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Season finale: The challenges ahead
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With season three of the Lock In podcast coming to a close, we take a look at some of the current challenges, energy, supply, inflation etc - and where we see things heading.Por The Morning Advertiser
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Wasp wrangling and other tips for summer success
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Wasps can ruin many a pub garden experience, but how best to handle them? The Lock In team tackled the perennial pests and other top tips on making the most of summer trade.Por The Morning Advertiser
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Black gold: Why is Guinness so popular?
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Guinness is an iconic brand that has stood the test of time and continues to forge a path others can only dream of. The Lock In team takes a closer look and asks: Why is Guinness the only show in town?*Por The Morning Advertiser
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Giving pubs a sporting chance
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Sport and pubs often go hand in hand, but are we making enough of the opportunity sporting events provide? Despite a total lack of understanding or interest in sports, the Lock In team take a look at the topic, with a little expert help from special guests.Por The Morning Advertiser
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Getting your cask offer right
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Cask beer is a key component of the pub operation, but are we getting it right? The Lock In team takes a look at where pubs are going wrong with cask and how you can up your game on a category that is key to a good operation.Por The Morning Advertiser
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How important is tipping in pubs?
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The latest episode of the podcast saw the team look at service charge and tipping as a new bill goes through parliament.Por The Morning Advertiser
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🔓 101: They want the ugly
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Erica and Brian navigate through developer landing pages and communities from Google, Salesforce, Apple, Visa, and more. Developer Community 🔓 60: Just a couple lines of code Developer Landing Pages/Communities: Google Developers Salesforce Developers Apple Developers Intel Developer Zone Fusion Fabric Developers SAP Developers Visa Developer Cente…
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How to run a pub quiz
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The Lock In team tackle the topic of pub quizzes, much to the delight of Heath - the do's and don'ts of running a great quiz!Por The Morning Advertiser
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Pubs and the coffee conundrum
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Mushroom coffee anyone? The Lock In team get to grips with coffee and ask why pubs have failed to maximise the opportunities open to them when it comes to java juice.Por The Morning Advertiser
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Making the most of your roast!
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Por The Morning Advertiser
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Can community pubs remain viable?
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In the latest episode, the Lock In team look at the role of community pubs and the threat escalating costs is having on that area of the pub trade.Por The Morning Advertiser
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🔓 100: Win the interview
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Erica and Brian run down the most common interview questions and how to answer them. Community Industry News: Quinn McCully joined Vesta as Community Management and Engagement Specialist Maren Hamilton was promoted to Director of Social & Community at The North Face Ami Defesche joined The Wildcard Alliance as Director of Community Corey Strausman …
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Price of a pint
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How are you handling your pricing? The Lock In team tackle the difficult questions as inflation runs rampant - how much can you put your prices up by?Por The Morning Advertiser
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🔓 99: Looking to break in
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How to build a career in community from scratch. Community Industry News: Hugh Lashbrooke joined Constantia.io as Director of Community Melissa Spinella was promoted to Principal Community Manager at UKG A word on Generative AI and communities… Giving ChatGPT a spin with community queries A thread about potential community use cases StackOverflow i…
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🔓 98: 10x Community Pros
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Erica and Brian talk through the traits and skills required to become an elite community professional and people to look to for inspiration. Community Industry News: Amanda Boyle was promoted to Director of Community Engagement at GitHub Christina Brashear joined Colibra as Senior Manager, Community Success Erin Mikail Staples joined Heartex as Sen…
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Looking ahead to 2023
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In the last episode of the year, the Lock In team assemble a crack team of guests to assess what the year ahead is likely to hold for the pub trade.Por The Morning Advertiser
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How to operationalize your plans and collaborate for success from pre-launch to maturity. Community Industry News: Holly Rieke joined Board International as Director of Community Jay Elango joined Sprinklr as Community Manager Allison Fasching joined LogicMontior as Director of Customer Community Nichol Goldstein was promoted to Community Manager a…
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Solving the staffing situation
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With the recruitment crisis still causing challenges for many operators, the Lock In team get to grips with staffing (not like that Heath!) and speak to a range of experts to get some practical (mostly) advice on how to handle the situation.Por The Morning Advertiser
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🔓 96: Our favorite things
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On this special Thanksgiving episode, Erica and Brian dig into the things that make their personal and professional lives easier. Community Industry News: Anne Mbugua joined Analog Devices as Community Content Manager Neval Dalgic joined BARTKA INOVASYON as Community Lead Francisco Fonseca joined Lymbus as Community Manager Biswajeeta Rath was prom…
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Digital delights
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How does the digital world fit into the analogue world of pubs? The Lock In team take a deep dive into digital with help from a range of guests including superstar chef Gary Usher.Por The Morning Advertiser
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How to get started collecting feedback and ideas from your community when you can’t commit to full-blown ideation and complex processes. Community Industry News: Jessica Mendez joined Contentsquare as CX Specialist, Community Manager Steven Demoya joined TelevisaUnivision as Help Center Community Manager Mariana Rodriguez joined Coinshift as Commun…
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Tackling the misery months
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With the tough trading months of January and February looming, the Lock In team discuss how operators can maximise the opportunities and create chances to boost trade with the help of a range of experts.Por The Morning Advertiser
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“There are lots of new community platforms and tools coming up. How to keep up with all of them?” — Tiffany OdaPor Erica Kuhl & Brian Oblinger
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Why community is one of the best investments a company can make during an economic downturn. Community Industry News: Rachel Basoco joined Fidelity Investments as Digital Communities Advancement and Growth Director Jeffrey Roe joined DecisionLink as Senior Community Manager Manouska Jeantus joined Miro as Community Lead Blake Ethridge joined Plex S…
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The World Cup vs Christmas
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The World Cup is usually a bumper time for pubs, but with it clashing with Christmas, how are operators going to manage the two? With their usual expertise and competence, the podcast team investigate...Por The Morning Advertiser
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Will pubs get the support they need?
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The podcast team returns for season three of the award-winning (James's mum gave us a rosette) Lock In podcast and we get to grips with the challenges facing the sector.Por The Morning Advertiser
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“What do you do if you don’t have access to relevant data to be able to measure the impact your community efforts are having on the business?” — Alex AngelPor Erica Kuhl & Brian Oblinger
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🔓 91: A list of links
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How to make navigating your community intuitive and fast for your users. Community Industry News: Colleen Curtis joined Reddit Will Manchin joined AWS as Senior Community Manager Vera DeVera joined Vareto as Head of Community Lauren Clevenger joined Block as Square's Global Head of Seller Community Adrian’s book is out. Go get it. Navigation: Comca…
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