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We can help! Measured Direction is an audience-driven podcast focused on your questions related to Digital Analytics and marketing strategy. The show is hosted by Digital Surgeons' Analytics Practice Lead Tom Miller and Content Strategist Jason Rose. Submit your questions to http://bit.ly/MeasuredDirection
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Thanks again for your submitted questions to bit.ly/MeasuredDirection !In this episode, we discuss taking an "Agile" approach to analytics! Who is taking on the risk in a stakeholder/team relationship? How can process mitigate this risk? What are we trying to accomplish in our work and can process make our work more efficient, more effective, more …
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Episode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams.As always, thanks to everyone that submitted questions to bit.ly/MeasuredDirection !In this episode, we discuss:THE INTERNET OF THINGS!Enabling technologies…
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Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss:Testing Methodology - Experimental Sample SizingClicks vs. Session Metrics DiscrepancyShow links:#measure Slackbit.ly/AddMeasureSlackJason's Twitter/LinkedIntwitter.com/JayTRosewww.linkedin.com/in/jtrose720Tom's Twitter/LinkedIntwitter.com/tmllrwww.l…
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Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss:Offline Attribution (Thanks @QUIjacqui82!)Bot Spam and Ad FraudShow links:Google Adometryhttps://www.google.com/analytics/360-suite/attribution/White Opshttp://www.whiteops.com/#measure Slackbit.ly/AddMeasureSlackJason's Twitter/LinkedIntwitter.com/J…
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Episode 2! Special thanks to everyone that submitted questions to bit.ly/MeasuredDirection !In this episode, we discuss:Last-touch Attribution (Thanks @petesena!)Google Analytics Certification and Product Updates (Thanks, @llfgn!)"Interpersonal Skills" and Organizational Challenges (Thanks, @tgwilson!)Show links:Google Partners - Google Analytics I…
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Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to http://bit.ly/MeasuredDirection !In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as developing a Testing program and the joys of …
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