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The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips ...
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“Curiosity led me to where I am today.” When Ena Hull, TIGER 21 Chair for Newport Beach, said this on the show, I paused. I realized just how underrated curiosity is. Curiosity brings new tests and experiments. Curiosity leads to new ways of thinking. Curiosity opens doors to new possibilities and opportunities. From a young age, Ena observed and s…
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Imagine this: You’re on a rowboat trying to reach your destination, but everyone on the boat is rowing in all different directions and all at different speeds. THIS is what it feels like when you have a team that doesn’t communicate or collaborate. So what do you do? You set up SYSTEMS that support clear communication, streamline collaboration, and…
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You know what one of the biggest goldmines for market research is? Objections. (Yes, you heard that right.) If you listen closely, objections can reveal opportunities for you to get your clients closer to “YES!”. Now, you might be thinking, “Jasmine, how can objections be a goldmine? Aren't they just hurdles in the way of getting a sale?" And, that…
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“If you want to build a business where you’re selling your intellectual property, becoming a public figure in some capacity is a requirement.” When she said that, I had to pause. She was right. Please believe that quote made its way into my moleskin journal. *(*When I invited Jereshia Hawk, private business mentor, to be on the show, I knew I’d hav…
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How can you create ways (for not only your business) but your community to WIN? When your community wins, you're not just making a difference – you're building a stronger foundation for your business to succeed. And during this discussion, I heard some of the most creative ways to do exactly this. But what I found truly fascinating about today’s gu…
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If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior. And if you're new around the block, I NEED to break it to you: I'm a psychology freak. Here’s the thing…understanding human behavior can totally transform your business strategies! That’s why in today’s Shortie Episode, I’m dipping my toe into…
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Be honest: Have you ever gotten business advice that sounded, well, like this… To get ahead of 99% of business owners, you must: …”ABC: Always be closing.” …”Eat your competition for breakfast, lunch, and dinner.” …”Never take no for an answer.” I’m not saying the advice is wrong or even bad, but there are better and more enjoyable ways to get ahea…
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“...well, it's just that your level of confidence...” Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply. Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unaf…
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I created my first course in 2016, and hand-to-heaven, it changed my life. But lemme tell you this: there were plenty of questions I wish I knew the answers to before I created the actual content. How should I price it? How can I ensure a good completion rate? How should I distribute it? I want you to feel fully equipped and confident through every…
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I’m not ONLY taking you behind-the-scenes in this episode… I’m bringing you inside of my brain. Lemme preface by saying this: I know how I think is different. And because of this, the way I see opportunities and investments helps me maximize my experience and find the hidden potential in every situation. I want to share my thought process with you …
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Do you remember the “Share a Coke” campaign? It was iconic. (And yet, so simple?!) I mean, they put names on a can and boosted their sales by 2 Billion in just one summer. The lesson? Personalization works. Creativity works. Simple works. And this right here is exactly why, in this episode, you’ll learn innovative marketing strategies and key tips …
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Real talk: a strong personal brand can act as a protective moat for your business. Apple? Stronger because of the Steve Jobs brand. Tesla? Better known because of Elon Musk. Spanx? Iconic because of Sara Blakely. Yes. It’s that important. But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even…
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If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!) This episode is for you. Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting from scratch.) Nancy Twine is the founder of the natural haircare company Briogeo. She’…
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If you’re a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >>HERE<< to be added to the waitlist for my upcoming mastermind. You'll be first to hear when we open applications. ************ She started of…
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Your team is mostly made up of two kinds of people: donkeys and unicorns. Lemme explain: Unicorns are high-achievers who can create and manage systems independently, while donkeys are reliable executors of the tasks within the systems (both are important to your organization). Most teams consist primarily of donkeys, and you know what? That's perfe…
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Ever wondered what it takes to truly achieve greatness in your industry? Spoiler alert: it all starts with ONE IDEA. Today, I'm thrilled to bring back Will Guidara, a visionary whose journey to the top is rooted in the concept of "unreasonable hospitality." What blew my mind was how such a profound concept was birthed through the power of collabora…
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Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant
55:46
Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success. And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level. But my guest today is here to show us how she broke through those barriers…by launching a second brand that went comp…
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Can you think of one (yes, just one) business decision you’ve been avoiding? Hiring a team member? Rebranding your business? Raising your prices? Well, what if you took the expectation of the outcome away and just let making the decision be the win? Because here’s the deal: Making a decision, any decision, is a sign of progress, growth, and self-tr…
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Developing and Refining Offers That Lead to a Killer Transformation with Julie Solomon [14 min]
14:40
Have you ever wondered how extremely successful business owners develop and evolve their product suite? Well, you’re in luck, in a recent exclusive keynote session from the Increase Your Visibility Intensive, Julie Solomon, Visibility, Brand Strategy, and Brand Deal Coach so graciously shares how she did exactly that. And the best part? She not onl…
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Influencer Marketing and Running MULTIPLE Businesses at Once: What You Need to Know with Dan Fleyshman
51:17
Real talk: Influencer marketing is here to stay, there’s no doubt about it. But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?) That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded co…
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I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me. Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room. From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about ma…
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"You have a choice. You can either get bitter or you can get better. It's up to you." These are the words that became a catalyst for her personal and professional transformation. When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated…
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There is one content component that can (quite literally) make or break your searchability and discoverability: your titles. Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!) The problem is titles often get little …
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What are you obsessed with right now? For 90% of things in life, being obsessed with someone or something is not a good idea. But then, as it usually happens… the remaining 10% doesn’t apply to business. Or at least it hasn’t been true for my own business journey. In this episode, I’m walking you through my very own framework (one I use often!) to …
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Lemme deal it to you straight: I had so much resistance to taking on a leadership role in my own business. I know, I know, but you see, I grew up watching my dad get ridiculed in his transition to leadership and I knew dang well I didn’t wanna put myself in that same position. But when I finally decided to step up in leadership, I worked on develop…
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