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Dr Harry Singh’s story is a reflection of how many dentists are looking to introduce facial aesthetics into their dental business. He started offering facial aesthetics 20 years ago in his very successful dental business. However, he became disappointed and lost his passion for aesthetics as he didn't know how to market and sell these aesthetics services to his patients. He tried every marketing strategy and it wasn’t working. He struggled for many years and he eventually gave up. He didn’t ...
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The rise of AI is transforming industries, automating jobs, and reshaping the economy. But what does this mean for your aesthetics clinic? If AI reduces your patients' disposable income, will it affect their spending on facial aesthetics? More importantly, how can you prepare to ensure your business not only survives but thrives?…
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The U.S. presidential election might seem like an unlikely source of marketing wisdom for your aesthetics clinic, but history tells a different story. Regardless of politics, the winning candidate is often the one who masters the dominant media of their time. The same principle applies to your marketing strategy—whoever adapts first and does it wel…
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- **Introduction** - How aesthetics is evolving rapidly. - **Top Emerging Trends** - Exosome therapy, skin boosters, regenerative aesthetics. - **AI & Technology in Aesthetics** - Virtual consultations, AI-powered treatment planning. - **Patient Preferences Are Changing** - Less invasive treatments, natural-looking results. - **Future Business Mode…
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- **Introduction** - Why boundaries are crucial in aesthetics. - **Recognizing Red Flags in Patients** - Unrealistic expectations, price haggling, obsessive behaviours. - **How to Say No with Confidence** - Phrasing & psychology behind declining treatment. - **Setting Professional Boundaries** - Avoiding unnecessary emotional investment. - **When t…
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- **Introduction** - Why most people search for Botox & fillers online first. - **SEO Basics for Aesthetic Clinics** - Optimizing your website for Google. - **How to Rank Higher in Local Searches** - Google My Business, patient reviews, and backlinks. - **Blogging & Content Marketing** - Creating educational content that drives traffic. - **Ads vs.…
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- **Introduction** - Why managing complications is crucial for credibility. - **Common Aesthetic Complications** - Bruising, asymmetry, allergic reactions. - **How to Handle an Unhappy Patient** - Steps to de-escalate and find solutions. - **When to Offer a Refund or Corrective Treatment** - Legal and ethical considerations. - **Damage Control: Pro…
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- **Introduction** - Why retaining clients is more profitable than finding new ones. - **The Power of Follow-Ups** - How and when to check in after treatments. - **VIP Loyalty Programs** - Creating an incentive structure for repeat bookings. - **Enhancing the Patient Experience** - Personal touches that make a difference. - **Handling Common Retent…
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- **Introduction** - Why social media is non-negotiable. - **Best Platforms for Aesthetic Clinics** - Instagram, TikTok, Facebook – which one works best? - **Content Strategy That Converts** - Before & afters, educational posts, patient testimonials. - **How to Build Trust Online** - Showing authenticity and expertise. - Handling negative comments …
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- **Introduction** - Why pricing is crucial for business success. - **Understanding Treatment Costs** - Product costs, time investment, expertise level. - **Psychology of Pricing** - Perceived value & premium pricing strategies. - Discounts & loyalty programs – should you use them? - **Competitive Pricing vs. Value-Based Pricing** - Why underpricin…
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- **Introduction** - Why not every patient is your ideal patient. - **Defining Your Niche** - Anti-aging, lip enhancements, post-surgery corrections? - Understanding demographics & patient psychology. - **Branding to Attract the Right Clients** - Messaging that speaks to your niche. - Creating a personal brand around your expertise. - **Effective M…
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- **Key Steps in Setting Up a Clinic** - Business registration & legal requirements. - Choosing a location vs. renting a space in an existing clinic. - Essential equipment and treatment stock. - **Investment & Funding** - Startup costs and financial planning. - Funding options and return on investment timeline. - **Creating a Patient-Friendly Exper…
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In today’s episode, we’re diving into a cornerstone of success for any entrepreneur or professional in facial aesthetics—productivity. Specifically, we’re going to talk about why systems outperform resolutions and how you can implement habits that create unstoppable momentum in your clinic and personal life.…
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FMC is one of the world’s major dental communications companies and connects the dental community and industry through a myriad of powerful channels encompassing online, print, webinars, events, social media, conferences and awards. FMC’s channels are seen, read and attended by thousands of dental professionals every day and utilised by virtually e…
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Piroska I am the medical director of my wellbeing and aesthetics clinic-‘Clinic Sese’. Sese is the Latin for self. Yourself, himself, herself, ourselves. Whichever self you are you deserve the best self-care. My focus is on treating patients holistically, improving their sense of wellbeing and self-confidence with good aesthetic treatments. At Clin…
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OFFER for any dentist listening to Harry’s Podcast 20% off….quote dental20 as the promotional code when booking online. Link is: - https://bit.ly/dentalretreatbyashparmar W: www.veneersmasterclass.com & www.theacademybyash.co.uk M: +447971291180 Instagram: @ashparmardentist E: abparmar@aol.comPor Dr Harry Singh
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Linzy talks about how she got involved in facial aesthetics. Always looking to push boundaries, Linzy graduated as a Dental Therapist from Barts and the Royal London Dental Hospital in 2017 and went on to launch her career in London’s West End on Harley Street where she spends most of her time. Linzy has achieved the Level 7 Diploma in Facial Aesth…
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Chris has been in full-time employment for 49 years. He has operated his own businesses for 32 years and has been a trainer, consultant, coach and mentor to the UK dental profession for 23 years. Chris combines long experience and deep expertise with the originality and independence needed to resolve the thorniest problems. Naturally direct, assert…
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A trailblazer in the world of Invisalign, Dr Sandeep Kumar is one of Europe’s leading Invisalign Diamond Apex Providers. Sandeep is the owner of many successful dental brands, including the MiSmile Network, the UK’s largest Invisalign provider. His business have created more than 30,000 beautiful new Invisalign smiles, and he now coaches other dent…
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