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Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility. Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for ...
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This episode delves into how the drama may reshape the WordPress ecosystem and its potential business implications for agencies and developers. Main talking points include: WP Drama Overview: Ongoing tensions between WordPress founder Matt Mullenweg (Automattic) and WP Engine, a major hosting company, have escalated. WordPress Plugin Repository Con…
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Main talking points include: Conversion Rate Optimization (CRO): Importance of optimizing websites to help users take desired actions (leads, sales, etc.). CRO and SEO Link: Driving traffic through SEO is ineffective if visitors can’t convert due to website issues. Common CRO Mistakes: Broken contact forms or inquiry forms. E-commerce checkout issu…
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Main talking points include: In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard. In a conversation that covered a myriad of topics, the main talking points include: Importance of Managing Brand SERPs The Role of Google's Knowledge Graph Modern SEO and Entity Management The Concept of EEAT (Expe…
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Main talking points: In this episode, Pete and Jeff take on the sticky subject of links and their roll within an SEO Strategy and Client Agreements... Their discussion includes: Shift in the Link Outreach Landscape Why Link Outreach, Not Link Building Challenges of Link Outreach Link Outreach is Still Relevant but Contextual Citation Building Evalu…
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In this episode, Pete and Jeff chat through the benefits and the process that moves an agency away from just being a "website provider" to a "trusted advisor" for your clients. They also discuss why this is sometimes out of our comfort zone and give some strategies and tips on where to start. Main Talking Points Include: Understanding Client Needs …
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Main talking points include: In this episode, Pete and Jeff cover the following: The problem with selling SEO on its own Why broadening the scope beyond SEO is a good thing Why SEO should be part of a larger growth strategy The importance of having an initial discovery process / triage process Building recurring revenue Building long-term relations…
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Main talking points include: Setting Expectations and Discovery Process Managing Client Relationships Scaling Services Client Communication Handling Large Clients Financial Impact of Client Loss Client LifecyclePor SEOHive
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Main talking points In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include: Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability. The risks of not having a structured offer and …
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In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business. The main talking points include: The importance of keywords in SEO Choosing the Right Keywords Keyword Research and Strategy Understanding Traffic and Relevance Balancing …
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Main talking points: In this episode, Pete and Jeff discuss Google's March 2024 algorithm update. This update focuses on Google's efforts to combat spam, particularly by addressing low-quality, unoriginal, and AI-generated content. This update isn't just about algorithm changes, however, but also introduces new spam policies, specifically targeting…
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Main talking points include: In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition. The conversation revolves around how SEO is a game of displacement, so as a web professional, it …
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This show sees our first ever guest to The WP SEO Show - Matt Lasky. Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communica…
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Our 5-minute SEO Assessment of any client website! Disclaimer: This isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me …
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Following on from a comment made by Google's John Mueller on X, formerly known as Twitter, Pete and Jeff have an honest discussion about whether you can ever guarantee SEO Results? Main talking points include: Why you can never guarantee SEO results How to talk to clients about SEO results and how to tie them into commercial metrics The risks of re…
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In this episode, Pete and Jeff explore a real example of a content AI checker, and how a client interpreted the results. Needless to say, the outcome wasn’t exactly “easy” to understand, so they chat through the results, the pitfalls and how these checkers are placed in the market at the moment.Por SEOHive
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Initiating SEO discussions with clients can be hard – regardless of if this is a new client on a client you've had for years... In this episode we explore strategies for approaching SEO sales conversations, emphasizing the importance of presenting SEO as an opportunity rather than a hard sell. We discuss the importance of understanding a client's c…
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Main talking points include: Our first show of 2024 focuses on three core SEO principles expected to be significant in the year. The first is the enduring importance of content, especially in the context of AI's growing influence and the need for authentic, human-generated material. Secondly, technical SEO – emphasizing the increasing relevance, es…
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Overview of Core Web Vitals: We kick off this episode walking through the six Core Web Vitals – a set of metrics used by Google to evaluate the user experience of a website. These are: First Contentful Paint (FCP) Largest Contentful Paint (LCP) Time to Interactive Speed Index Cumulative Layout Shift (CLS) Total Blocking Time (TBT) Each vital is the…
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In this episode, Jeff and Pete discuss the concept of "Paid Discovery" in SEO projects. They delve into why it's crucial for agencies to charge for the discovery phase of an SEO project, how it benefits both the agency and the client, and best practices for implementing this approach. Key Points Discussed: What is Paid Discovery? Getting paid to fi…
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In this episode, Pete and Jeff dive into how you can better utilize some built-in but overlooked WordPress features to improve SEO on your site. Key Takeaways on Post Types, Categories, and Archive Templates: Post Types - The Highest Level of Organization Post types are the highest level for categorizing different content across your site, like pag…
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In this episode, Pete and Jeff muse about the trials and tribulations of WordPress Core Updates and how the latest release – WordPress 6.4 – went, as it wasn't as smooth as others have been. They cover: What core updates are and why they're important Best practices when performing WordPress updates What to do to ensure nothing goes wrong…
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We come into contact with a LOT of websites – we audit them, we optimise them and we work hard to get them ranking in the SERPs. In this episode, Pete and Jeff take a look through the top 10 most common SEO mistakes they come across in dealing with client websites. ** SPOILER ALERT – here's the list ** Unchecking "Disallow the search engines from i…
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In a change from the usual schedule, now we're 10 shows in we thought it was prudent to introduce us and our company, SEOHive, a little more. In this episode, we chat through exactly how Pete and Jeff met, how SEOHive was started and what it is that we offer today. If you would like to discuss how SEOHive can help you, schedule a 20 minute intro ca…
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AI is the fastest growing phenomenon since the invention of the internet itself, and as with any leap forward in technology there are pro's, con's and unknowns... In this episode, Pete and Jeff chat through the benefits and pitfalls of current SEO AI tools, and how they use them. They also touch on some of the moral dilemmas when it comes to using …
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Technical SEO isn't the sexy side of SEO, but it is vital to ensure it's correct as it holds the keys to unlock the power in ALL other SEO practices. In this episode, Pete & Jeff chat through the importance of Technical (on-page) SEO, why it's vital that those building websites understand the basics (with some tips on what you can do), and what you…
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In this episode, Pete and Jeff talk through how keywords are used in content. This includes: A basic outline of what a keyword is Why it important to understand the keywords your customers use to search for your products and services A top level SEO strategy that any website can use for free How to incorporate keywords into content…
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In this episode, Pete and Jeff chat around the lifecycle of SEO Algorithm updates and the themes that have come to pass over the last 10 years or so. The pair also consider what to do when algorithm (or "algo") updates happen, so you can ride them out as well as possible.Por SEOHive
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In the episode, Pete and Jeff chat through the things you need to think about in your agency as you start delivering monthly recurring revenue services. The topics they chat through include: Selling MRR Services – what to watch out for and how to do it Servicing MRR clients amongst project work The benefits of MRR services for agencies, their owner…
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In this episode, Pete and Jeff consider the elements you need to consider when preparing a website for launch. Pre-requisites We're assuming you already have: Built the site properly Browser-checked it the responsive layouts Populated it fully Figured out your caching Pre-Live Unblock Search Engines SEO Plugins & Basic Set Up Business Details in Sc…
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In this episode, Pete and Jeff consider the elements you need to consider when pricing recurring services (such as SEO). They talk through the subjects of: Deliverables Expenses Time Profit Tax ... and provide a trusted formula for ensuring you are profitable with every service you offer. A hugh Shoutout goes to Mike Michalowicz, author of Profit F…
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In the first episode of a two-part mini series, Pete and Jeff start by chatting through their preferred WordPress SEO plugins for 2023. These include: SEOPress Pro WP Rocket EWWW / Shortpixel Internal Link Juicer Once you're done, listen to part 2 about themes and software...Por SEOHive
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In the second part of the mini series, Pete and Jeff cover the themes and Plugins they recommend in their 2023 set WordPress set ups. These include: Beaver Builder & Themer Kadence SEMRush / Mangools GTMetrix Inlinks If you haven't listened to part 1 (all about plugins) check it out here.Por SEOHive
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Main talking points include: In the first ever episode of The WP SEO Show, Pete and Jeff introduce themselves and the concept behind the show. Giving a brief account of where the inspiration for the podcast came from, Pete and Jeff outline some of what they plan to include in the show as time goes by.…
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