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Want to grow your wedding business to 6 figures and beyond without burning out? The Evolve Your Wedding Business Podcast is here to help. Hosted by best-selling author and wedding business strategist Heidi Thompson, this podcast is packed with actionable tips and strategies tailored to wedding professionals like you. Whether you’re a planner, photographer, officiant, or florist, you’ll discover how to attract your dream clients, book more weddings, and build a thriving business—without worki ...
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Step into the dynamic world of the wedding industry with Wedding Empires, your indispensable podcast companion crafted exclusively for ambitious wedding professionals eager to elevate their businesses to unprecedented heights. Led by Jac Bowie, the forward-thinking CEO of The Wedding Academy, and Ben Connolly, a distinguished award-winning wedding photographer and esteemed educator, this podcast is your gateway to a wealth of invaluable insights, expert interviews, and actionable strategies ...
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Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s ...
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Ask Jac & Ben A Question! Unlock the secrets to a thriving wedding business and a balanced life as we welcome Heidi Thompson, the bestselling author behind "Clone Your Best Clients" and the mastermind of Evolve Your Wedding Business. Discover how the upcoming Wedding Business CEO Summit on the 17th February can transform your work weeks from exhaus…
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The wedding industry is shifting in some big ways. From the rise of authenticity to experience-focused celebrations, the trends shaping weddings in 2025 are ones you can’t afford to ignore. In this episode, we’re diving into the key changes happening in the industry and how they impact wedding professionals. What’s driving couples to move away from…
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Right now, couples are actively looking for their vendors, and if your marketing isn’t doing its job, they’re booking someone else. If you don’t have time to focus on your marketing so it actually attracts and helps you book your ideal clients, you’re going to miss out. Since the end of COVID, I’ve seen a clear pattern in the wedding businesses tha…
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Why aren’t you booking more weddings? You’re doing everything you’re supposed to do—posting on Instagram, pinning on Pinterest, maybe even blogging consistently to boost your SEO. But inquiries still feel like a trickle instead of a steady stream. I hear this all the time from frustrated wedding pros wondering why their marketing isn’t working. The…
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Ask Jac & Ben A Question! How does a spontaneous trip to Japan end up with an unexpected twist, and what does it have to do with our voice struggles? Join us on this quirky adventure as we come back from a whirlwind trip filled with unexpected turns, including a hospital visit that put our vocal cords to the test. As we gear up for upcoming travels…
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Does it feel like your marketing has turned into a full-time job, but it’s not delivering the results you want? Maybe you’re pinning on Pinterest, posting Reels, and even considering jumping on TikTok, hoping something will stick. Here’s the hard truth: More marketing isn’t always the answer. In fact, doing more can actually hold you back. In today…
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Ask Jac & Ben A Question! Join us as we sit down with Jessica Bishop, the inspiring founder of the Budget Savvy Bride, who transformed her personal wedding planning blog into a go-to destination for budget-conscious couples. Discover Jessica’s journey and her innovative strategies to grow a brand from scratch without spending a fortune. Learn from …
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Ask Jac & Ben A Question! Discover the captivating world of wedding cinematography with Dimitris Tavlidis, a celebrated filmmaker from Greece with a portfolio boasting over 400 destination weddings. Dimitris shares his incredible journey from filming a bride's preparation to becoming a sought-after expert in the wedding industry. Learn the art of c…
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Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else? If you’ve bought into this myth, you’re not alone. But I’ve got good news: It’s not true. You can escape the hustle trap, reclaim your time, and build a business that works for you—…
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Ask Jac & Ben A Question! In this exciting episode of Wedding Empires, we’re joined by the incredible Meghan Ely, owner of OFD Consulting and one of the most influential voices in the wedding industry. Meghan combines her in-the-trenches event experience with her PR expertise to help wedding professionals get the recognition they deserve. With acco…
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Ask Jac & Ben A Question! What could possibly go wrong at a wedding? Uncover the hilarious and sometimes cringe-worthy world of wedding mishaps with our new podcast segment, "I Do Disasters." Join us as we dive into real-life stories of matrimonial mayhem, where everything that could go wrong did, and find out how these golden lessons can save your…
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Ask Jac & Ben A Question! Prepare to be intrigued as we welcome Kyle, the mastermind behind Social Geeks, to unveil the transformative potential of Go High Level (GHL). This episode is a treasure trove for digital marketers and creative professionals, offering a glimpse into a platform that promises to revolutionize business operations. If you've b…
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Why do so many wedding business goals fail before the year even gets started It’s not because you’re unmotivated or lazy—it’s because most wedding pros skip a crucial step in the goal-setting process. Without it, even the best goals are almost guaranteed to fail. In this episode, I’m diving into the real reason most wedding business goals fall flat…
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Is your website losing you leads? It’s one of the most frustrating problems wedding pros face. Potential clients land on your site, but they don’t take that next step to inquire or book. What gives?! In this episode, I’m joined by KP and Jessie from Inkpot Creative, experts in branding and web design for creatives who want to stand out. They’re sha…
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Are you finding it hard to book the weddings you really want? In this episode, we’re diving into a simple but powerful marketing shift that will completely change the way you attract and book clients. If you're tired of feeling like your marketing isn't working or you're not standing out, this one’s for you. I'll walk you through something I’ve see…
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Are you feeling stuck trying to grow your wedding business or wondering how to bring in more leads and bookings? You’re not alone! In this episode, we’re going behind the scenes with Katie Sautter, a wedding planner who has seen incredible growth in her business over the past year. From booking her first client to securing multiple weddings in just…
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Why should a couple choose to work with you over your competitors? I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings. If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you b…
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Are you frustrated with the constant struggle of chasing low-quality leads from The Knot and WeddingWire? You’re not alone. In this episode, I’m chatting with Katherine Hunter, a wedding celebrant who found herself in the same position—spending money on The Knot and WeddingWire and getting ghosted by leads who just weren’t a good fit. But instead o…
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Ask Jac & Ben A Question! After leaving behind the badge and the pressures of police work, Hayley Robinson found solace in yoga, transforming her career into one of healing and stress management. Join us as Hayley shares her compelling story and expertise, revealing how yoga became her sanctuary and solution for dealing with stress, especially for …
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Ask Jac & Ben A Question! Join us for a lively start to Season 3 of Wedding Empires, where we sit down with the talented Angela Brushe, a photographer whose journey from Adelaide to the Sunshine Coast is as captivating as it is humorous. Angela shares her childhood fascination with photography, sparked by a simple camera gift, and her unexpected de…
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Wondering if paying The Knot and WeddingWire will actually get you the leads and bookings you need? You’re definitely not alone. It’s one of the most common questions wedding pros ask me! Most wedding pros I talk to feel the pressure to pay for these platforms just to keep things moving. But let’s be real—does it actually make sense for your busine…
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How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question. We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z …
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How do you make your wedding business website a place that not only looks beautiful, but attracts (and closes) the couples you love? You've heard me say so many times that you can't rely on pretty images alone to sell your wedding business - but we all know that visuals ARE super important to today's couples, especially when it comes to attracting …
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Why is booking more weddings so hard right now? I hear this question all the time from frustrated wedding professionals. You’re posting on social media, and doing the work, but it still feels like inquiries are trickling in. What gives? The truth is, social media and SEO aren’t the fastest ways to book weddings when you need results now. There are …
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The wedding industry is so focused on referrals and relationships but how do you build and foster relationships with vendors without feeling awkward or pushy? In this episode, I'm joined by Carin Hunt, a sales and marketing expert who will share her insights on how to strategically foster these relationships. We'll dive into practical strategies th…
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The actions you take right now (and the actions you don’t take) will directly impact the success of your 2025 and 2026 booking seasons. Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don’t have your marketing on point, you’re going to miss out. Wedding pros who don’t know how to strategi…
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Is your website doing anything to book weddings for you? If not, it should be - or you could be losing dozens of weddings each year that should have been an easy close. Here are 5 things you need to fix on your website to not only book more weddings, but book more of the couples you love who are excited to work with you. Roll up your sleeves and le…
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So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I’m getting myself out there, but it’s just not working.” I cannot tell you how many times I’ve heard this exact same question in the past 12 years of doing this work. So there’s something I want you to know about mar…
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Are you struggling with fewer leads and bookings in your wedding business? Are you getting ghosted? You’re not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why you're getting ghosted by potential clients and, more importantly, how you can stop it from happening. One of the biggest frustrations wed…
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Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year. I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying o…
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Are you struggling with fewer leads and bookings in your wedding business? You're not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why this happens and, more importantly, how you can break through this plateau. With 12 years of experience in helping wedding professionals market and grow their busi…
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Ask Jac & Ben A Question! Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director for a major radio network in Bundaberg. Joined by Benjamin Conno…
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Ever wondered why your wedding business isn’t converting inquiries into bookings? Or website visitors into inquiries? We’re breaking down some crucial insights with the help of Emily Foster, a seasoned brand and website designer who recently planned her own wedding and noticed a LOT of common problems vendors are making that cost them bookings. Bec…
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Ready to unlock the secrets to stress-free wedding marketing? In this episode, I'll introduce you to the "Lazy Girl's Guide to Wedding Marketing." This no-nonsense approach is all about getting more out of your marketing while doing less. We'll dive into a revolutionary approach that simplifies your marketing without sacrificing results. In fact, t…
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Want to book more weddings using social media? Just posting & hoping for the best doesn’t work anymore. Instead of wasting your time creating more content for social media, find out EXACTLY how to use it to find and book clients. Worried you'll come across as salesy by engaging with potential clients? I've got you covered! In this podcast episode, …
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When you need more leads and booking for your wedding business you may wonder if advertising makes sense for you. But where should you advertise? Most wedding pros immediately think of WeddingWire and The Knot but those aren't your only options (and they may not be the best ones for your business. When you advertise on Google, Instagram, Facebook, …
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Ask Jac & Ben A Question! Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on elevating their event planning business. Sarah guides us through …
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Ask Jac & Ben A Question! Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your professional world. From his humble beginnings as a waiter to be…
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