Los mejores podcasts de Scaling Ads (2024)

1
The 3 phases of a December Sales Strategy (even if you want to hibernate!) 30:52

7M ago30:52

30:52

As the holiday season approaches, so many of my clients are starting to ask the same question: Should I be running ads over Christmas? And even more than that - what's my marketing/sales strategy in December to balance the desire the hibernate and slow down vs keep sales coming in and start January without a big dip in income. So in today's episode…

1
Steal my Black Friday Strategy (whether you're running Facebook Ads or not!) 37:02

8M ago37:02

37:02

Love it or hate it, Black Friday is here to stay. As small businesses we have to decide if creating a Black Friday offer aligns with our services, values and marketing strategy. In this episode I walk you through I help clients make the decision to do an offer and the strategy I use to create Facebook Ads that generate BIG sales. In this episode we…

1
Are you falling in to the Warm Audience Trap? 19:06

8M ago19:06

19:06

If you currently rely on organic social media to grow your business, and you feel like you are struggling to reach new people or it takes people a long time from when they find you to becoming a client, you might have fallen in to the 'warm audience trap'. It's an easy trap to slip in to (I've definitely been there!) but it can be easily fixed with…

1
Attraction marketing: what it takes for content to stand out today with Rachel Pearson 40:35

8M ago40:35

40:35

Your messaging is about so much more than what you post on Instagram. Creating content that attracts clients, builds trust and feels uniquely you is becoming more and more important to stand out and build a sustainable business - especially is you have an evergreen course that relies on your messaging rather than launch tactics. This week I'm speak…

1
Why filling your evergreen course feels hard - and what to do about it. 32:39

8M ago32:39

32:39

The online world is changing, and the way we operate and market our businesses is changing too! If you feel like you're caught up in the launch cycle, and rely heavily on methods that worked wonders a few years ago, but result in crickets now...listen up! I'm going to be sharing insider info on how your marketing, both organic and paid, needs to ch…

1
Revamp or Relaunch: The Art of Updating Your Website with Hannah Dossary 34:48

9M ago34:48

34:48

Ever felt embarrassed to share your website link? Or noticed a disconnect between your social media presence and your website? Tune into this week's episode, as Website Designer Hannah joins me to discuss the power of creating unique and playful websites! Whether you have a product or service-based business, having a future-focused design that show…

1
3 things I learnt from my first business retreat (and what you need to know if you want to go on one!) 30:19

9M ago30:19

30:19

If you follow me on Instagram, you might have seen that I went on a business retreat. I've had so many questions from people wanting to know what it was really like, I thought I'd do a podcast episode to spill the beans and give you a behind the scenes insight in to what it was really like. Whether you want to go on a retreat, or if you are going t…

1
The unexpected impact of building a personality-led brand that brings your values to life with Kayleigh Lloyd 41:38

9M ago41:38

41:38

Creating a brand is about so much more than colours and logos. It's about creating something that feels authentic and true to who you are. It's about making your brand an extension of your personality, your core values, and deeply connects with your audience. In this episode we cover: Sophie's experience of working with Kayleigh including the proce…

1
Growing a team: the good, the bad and the ugly 30:25

10M ago30:25

30:25

For me, growing a team (or 'outsourcing') has been one of the trickiest parts of growing my business. I've struggled to find guidance or insight in to how other people have done it and so have done a lot of trial and error to understand the type of support that I, and my business, need. With the aim of having more open conversations about growing a…

1
How understanding your cycle can help you grow your business (without changing your whole life!) with Jacqueline Renee 49:47

10M ago49:47

49:47

As a 'CEO with a cycle' I definitely notice that my hormones impact how I work, what I want to work on and the mindset I show up for myself and my business. Ever since 2017 when I started tracking my cycle in a bid to get pregnant, I've been interested and aware of my cycle, but honestly, I've never quite worked out how to create a business or life…

1
Should You Add a Low-Ticket Offer to Your Customer Journey? 28:55

10M ago28:55

28:55

Ever pondered whether you should add a low-ticket offer to your customer journey but not quite sure if it's more effort than it's worth, if it will attract the right people, or even just how to get it running so it sells without much input from you? This week, we're diving straight into that very topic— low ticket offers, using ads to sell them and…

1
Behind the scenes of my 'post rebrand burnout' & 5 things I've changed since 26:56

10M ago26:56

26:56

It's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you! In this episode we cover:…

1
Defining & achieving business success while navigating motherhood with Suzy Olivier 49:21

10M ago49:21

49:21

My own personal experience, and that of so many of my clients, is that starting, building and running a business and navigating motherhood are so intertwined. It's both the reason we want the flexibility and also the biggest challenge to achieving a version of success that makes it all worthwhile. Suzy Olivier is committed to rewriting the narrativ…

1
When you’re growing your email list, but subscribers aren’t converting to clients 22:16

11M ago22:16

22:16

In today's episode, we're diving deep into the common misconceptions about email lists and the reality of how to truly convert subscribers into clients. If you've ever felt that despite growing your email list, you're not seeing a steady stream of clients, this episode is for you. In this episode we cover: 1. The Myth of the 'Steady Stream' The mis…

1
Building a business that plays to your strengths with Hannah Miller 41:52

11M ago41:52

41:52

I asked Hannah to be on the podcast because I spent a day with her back in April and the work we did on my strengths and how they influence the way I run my business has had a big impact on decisions I've made since, including stopping my successful group programme. Hannah is a 'Strengths based coach' and uses the Clifton Strengths test to inform t…

1
Can you really have the summer holidays off (and do you actually want to?) 24:44

11M ago24:44

24:44

The summer holidays and how to navigate the change in routine, kids at home, more people away and the inevitable (or perhaps not!) dip in income has been a hot topic of conversation for Sophie with her friends, in her mastermind, with her coach and for clients for the past few months. In this episode, she opens up those important conversations and …

1
Mastering your money mindset and creating sustainable business growth with Rebecca Haydon 49:20

11M ago49:20

49:20

🌟 Ready to uncover the mindset shifts that can skyrocket your business growth? 🌟 In this episode of LionHearted Marketing, Sophie teams up with her mindset and strategy coach, Rebecca 'Bec' Haydon, to dissect the entangled world of money mindset, feeling safe in your business, and the hurdles that keep you stuck from reaching your next financial le…

1
Leak-Proof Your Lead Magnet Journey: Attracting Ideal Clients, Nurturing Subscribers, and Mastering Next Level Strategies 27:01

12M ago27:01

27:01

In today's show, we're diving deep into the world of lead magnets and uncovering the leaks that might be hindering your success. Join Sophie as she explores three crucial leaks and how to fix them to supercharge your marketing strategy. In this episode we cover: 💧 Leak 1: Crafting the Perfect Message Sophie shares her expert insights on tailoring y…

1
Powerful storytelling to authentically market your business and sell without the BS with Colette McBeth 44:32

12M ago44:32

44:32

What’s this episode about? Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering. In this episode we cover: Here's what you can expect from this episode…

1
How to create joyful customer journeys that power your business 21:46

12M ago21:46

21:46

What’s this episode about? Ready to uncover the secrets of creating joyful, repeatable customer journeys that consistently convert new clients? Well, you're in for a treat! In this week's episode, we're diving deep into the power of customer journeys and the practical strategies you can implement to take your marketing, and business, to the next le…

1
Creating a successful group programme with Gemma Gilbert 37:44

1y ago37:44

37:44

What’s this episode about? I love recording episodes with people I have worked with and if you've listened to episode 1, you'll know that working with Gemma has had a big impact on my business over the last year. Gemma is an expert in helping service providers create world class group programmes and enrol into them month on month (aka 'evergreen) s…

1
3 big moves in the last 3 months (and what I've learnt) 33:10

1y ago33:10

33:10

Welcome! This is an episode with me, Sophie, spilling the beans on the 3 big moves I've made in my business in the 3 months since I last released an episode. What’s this episode about? The last few months have been a time of big change, personally and in my business, and I can't wait to share some of what's been going on. In this episode I cover: B…

1
The importance of creating a visual brand that is more than a logo with Helen Bamborough from Mumfolk 34:02

1+ y ago34:02

34:02

What’s this episode about? In the 3rd and final episode of the Branding mini series, Helen and I talk about visual branding. This isn’t an episode that is going to tell you how to create a great social media graphic or what fonts to use. This is much more about how we convey our brand to potential clients, from messaging and the language we use to …

1
Creating a personal brand, without constantly being online with Rachel Pearson, Business and Marketing Coach 34:42

1+ y ago34:42

34:42

What’s this episode about? The second in our 3-part branding series, this episode delves in to personal brands with Rachel Pearson. Whether you think you do or not, you have probably created a personal brand whilst growing your business and this episode is all about being more intentional about how you develop and use it to grow your business. We’r…

1
How to nail your branding photoshoot even if you hate having your photo taken with Vicki Knights from Vicki Knights Photography 40:39

1+ y ago40:39

40:39

What’s this episode about? In the first in a 3-part branding series, I speak to Vicki Knights about branding photoshoots and how you can make the most of them - even if you haven’t had a professional photo taken since your wedding day! Vicki is a brilliant guest and we talk about common concerns and questions about branding photoshoots (including w…

1
Making 'realistic and sustainable business' sexy with Ceri Gillet 40:20

1+ y ago40:20

40:20

What’s this episode about? This episode is a really honest chat between Ceri and Sophie about making money, feeling successful and how motherhood and our identity is wrapped up in it all. We talk about hustle culture, the impact of taking on other peoples goals (and not even realising it!), the push and pull of motherhood and running a business and…

1
MONEY: Practical, simple finance tips for small business owners with Anastasia Webber from Hummingbird Finance 40:04

1+ y ago40:04

40:04

What’s this episode about? Managing my finances as a small business was a big adjustment for me both practically (saving for my tax!) and mentally (you mean the price I charge isn’t the money I actually make?!). I had SO many questions when I started and couldn’t find anywhere to tell me exactly what to do, step by step. So in this episode that is …

1
SHOPIFY: How to create high converting Shopify product pages with Elle Williamson from The Ecommerce Assistant 30:04

1+ y ago30:04

30:04

What’s this episode about? If a potential customer landed directly on a product page on your website without going through the home page or collection page - would they understand your whole brand as well as see the specific product? In this episode we are focusing on really practical tips for ecommerce businesses looking to improve their conversio…

1
PINTEREST: How to use Pinterest to boost website traffic and sales with Faye Strange from Strange Social 31:19

1+ y ago31:19

31:19

If you are fed up with the Instagram algorithm or are looking for new ways to bring new customers into your world, this episode about Pinterest is for you! Sophie chats to Faye Strange, Pinterest expert, about why everyone is talking about Pinterest and how it can help small businesses get in front of their ideal audience (without any dancing!). Ep…

1
BEHIND THE SCENES: the big Pivot, light bulb moments and why I've taken a 6 month break from the podcast. 26:10

1+ y ago26:10

26:10

What’s this episode about? It’s been 6 months since the end of season 1 of the podcast and in that time there have been some big changes in my business. I wanted to kick of season 2 with a glimpse behind the scenes at what 2022 was like for me and my business to share some of the big learnings I had which you might relate to! In this episode I cove…

1
WEBSITE: 7 ways to increase your website conversion rate (and why it's important!) with Angela Bamford 36:33

2y ago36:33

36:33

What’s this episode about? In this episode, I talk to Angela about 7 key ways to increase your conversion rate on your website. Website optimisation is often one of the biggest ‘holes’ in clients funnels when I start working with them, so it might not be quick and easy - but it is SO important., and even more so if you are spending money on Faceboo…

1
ADS - 3 easy ways to use Facebook Ads over summer (so you don't have to start from scratch in September) - Descript 17:14

2y ago17:14

17:14

In this episode, I talk about the 3 ways you can use Facebook Ads over the summer to keep your audience warm and give yourself the best chance of having a strong September. In this episode I cover: 1) Why boosting a post is something I recommend in some situations - summer being one of them. 2) How to boost a post and get the best results 3) Using …

1
COACHING - Creating a successful business without sacrificing your mental health with guest Lucy Harvey (Lucy Harvey Coaching) 40:29

2y ago40:29

40:29

When I read this Instagram post on Lucy's grid, it reminded me so much of how I felt about my business last year, I knew I had to have her on the podcast. It said: “I had a business that was making me good money but I was often working evenings and weekends and my 'created for flexibility' business was making me stressed and distracted when I was w…

1
Get Set for Summer: 3 things you need to know about September 15:12

2y ago15:12

15:12

The third and final episode of the Get Set for Summer series! In this episode I share both my own and my clients experience of September, and how it can be a key indicator for the rest of the year. It might feel too early start thinking about September but, as I explain in the episode, a strong September is really key for both ecom and service base…

1
Get Set for Summer: Automate August 26:27

2y ago26:27

26:27

Automating elements of your business so you only have to do them once is a GAME CHANGER! And it won't just help you in August either, once they are set up, they just keep on running. But with less than 5 weeks until the school holidays, you need to focus on the automations that are going to make the biggest difference to you and your business - and…

1
Get Set for Summer - Successful Septembers are made in July 15:05

2y ago15:05

15:05

This is the first in a 3 part series to help parent and baby brands use June & July to get prepared, including automating key processes to keep the business working (even when you're not), decide your key goal and make sure you know exactly what you are doing when you start back in September. In this episode we look at 3 things you need to do *righ…

1
EMAIL: 3 Money Making Sequences every Business Should Have with guest Eman Ismail (Ink House) 39:17

2y ago39:17

39:17

What’s this episode about? With a never ending to-do list, email marketing can be one of those things you don’t quite get around to doing. Or maybe you do it for a few weeks and then life gets in the way and it tails off. Well, what if all the key emails were automated? The ones that build a relationship with your potential customer. The ones the n…

1
MARKETING - 3 core problems stopping you get consistent sales 23:50

2y ago23:50

23:50

Here’s what I’ve noticed about growing a business: You can know everything you need to be doing to effectively market your services but doing it is really hard. No amount of content consumption changes this. And that’s the temptations isn’t it, to learn more, watch more, listen to more people. And the problem with this? It’s easy to get it wrong. I…

1
VIDEO - How do I make easy Reels for Instagram? with guest Danielle Bayes (Videos Undifficulted) 31:10

2y ago31:10

31:10

What’s this episode about? Instagram evolving into a platform that prioritises video has been a tough pill to swallow for those of us who love taking beautiful photos or want to convey our message in the caption. But if you want to use it to grow your business, you need to get onboard with video, and quick. It doesn’t have to be complicated and aft…

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MARKETING - Simple 3 step marketing plan (without the to-do list of doom) 21:52

2y ago21:52

21:52

Spoiler alert: I love creating a plan (with multi coloured pens and a new notebook ideally!) but I almost never stick to it! Since running my own business it’s been a bit of an issue. Well, until I realised that initially all I needed to do was: one thing that bought new people in to my world, one thing that nurtured them and one thing that convert…

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TIKTOK - Do I really need to be on TikTok? with guest Penny Walker (BarBrusa Social) 31:33

2y ago31:33

31:33

Whenever I talk to people about TikTok it feels like TikTok is just one step too far in marketing their business. There are so many changes to Instagram ALL the time, it’s hard enough keeping up with one platform, never mind starting a new one from scratch. AND its all video - no thanks. In this episode we chat to Penny about TikTok and why, if you…

1
GROWTH - Is your funnel more like a sieve? How to get more sales without more people. 23:02

2y ago23:02

23:02

If you feel like you are doing all the things to market your business but you still aren’t getting the sales, this episode is for you! I take you through where your business might be ‘leaking’ customers and how you can stop the leaks and start to keep more people in your funnel and therefore buying from you. Episode key takeaways: Why understanding…

1
INFLUENCERS - How to work with influencers (without having a huge budget) with Vicky Sills (Lemonade Social) 41:47

2y ago41:47

41:47

If you’ve ever thought working with influencers could be a good idea for your business but you’re intimidated of approaching them, worried it will cost thousands, scared you’ll send products and never get anything back for it - this episode is for you! Vicky helps businesses to harness the power of influencer marketing without huge budgets and in t…

1
ADS: More impact, less effort - amplify your organic content using Facebook Ads 17:32

2y ago17:32

17:32

This week we’re looking at 3 ways you can use Facebook Ads to amplify your organic content and get the maximum impact for your business! PLUS I share details of my group programme for the first time and how I can help you master your marketing (and stop the overwhelm!). Episode key takeaways: Getting more engagement on your social media strategical…

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EMAIL: How to use email like Instagram with Kelly Cookson (Cheer Up Marketing) 43:42

2y ago43:42

43:42

Know that email is the way to go but love the way your audience interacts with you on Instagram? In this episode we talk to Kelly, an email sales coach, about why email is important but so many businesses resist doing it! Packed full of practical tips as well as easy strategies to get started - if you are wondering how to improve (or start!) emaili…

1
GROWTH: 3 ways to grow your audience quickly, without using Ads 20:24

2y ago20:24

20:24

Yes, it might be unusual for an Ads strategist to be talking about way to grow your audience WITHOUT using Ads! But I firmly believe that to get the most from Ads, you need a strong foundation to start from, and that includes having tried and tested organic strategies to grow your audience. In this episode I cover: Key social media strategies that …

1
PR: Can small businesses really do their own PR? With Pippa Goulden (The PR Set) 30:52

2y ago30:52

30:52

This episode is all about PR and how small business can make it work for them (without a little black book of contacts!). Pippa teaches small businesses to do their own PR with INCREDIBLE results and she shares with us the key principles she teaches, both in terms of strategy and mindset. Episode key takeaways: What PR actually means for a small bu…

1
ADS: 5 ways to know if you are ready to run Facebook or Instagram Ads (and what to do if you're not!) 15:20

2y ago15:20

15:20

This episode is all about looking at the foundations of your business to see if you are ready to start running Ads. If your foundations are shaky, your Ads are going to cost more and be less effective, so it’s really worth taking the time to check you have everything in place, before you start Ads. I run you through the 5 key elements you need to l…

1
Retail trends in 2022 with Catherine (The Resilient Retail Club) 38:22

2y ago38:22

38:22

Want to know what the key retail trends for 2022 will be? After a bumpy start to this year, many businesses are wondering what 2022 has in store, and what that means for their business. Relevant for both product and service businesses this episode is packed full of practical strategies and useful insight to help you kickstart your 2022 sales. Episo…

1
ADS: The P.M.T Approach: The importance of people seeing your Facebook Ads at the right time 12:48

2y ago12:48

12:48

Final of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉. This episode is all about the importance of the right timing when getting the right message to the right people. Episode key takeaways: T…

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