Every company has them, including ours: Unhappy Clients. Craig relates a story about an unhappy client he spoke with recently. Will you lose an unhappy client forever? Temporarily? Can you salvage the relationship and address the issue to the customers (and your) satisfaction? Is it the end of the world if (when) you have an unhappy client? Todd an…

Todd and Craig answer some real estate photographer and videographer business questions found on Facebook groups. It's a grab bag, a mystery box of topics this week. Listen in to find out more! Want to learn more about Spiro Software? Check it out at: http://spiro.media To learn more about how to use Spiro's automated video editing "Merge Fleet", c…

The Spring Market is slowly creeping back for many of us in real estate photography and videography. That means we're busier working in our business, and have less time to work ON our business. So how do we best maximize our time to keep momentum going when you're shifting from business/sales development to shooting/editing/customer service? Todd a…

The Spiro Podcast is all about the business of Real Estate Media and Visual Marketing. We love having guests on that share their experiences with you, the listener! This week on this Owner Spotlight Series Episode of the Spiro Podcast, we welcome Ryan Stevens, owner of Real Home Pix in the Dallas/Ft. Worth market. As a former Realtor, Ryan shares h…

WOW Video Tours Director of Training and Production, Ryan Lieurance, joins Craig on the podcast this week to talk about the mechanics of Spiro's "Merge Fleet", or automated video editing system. From training on how to use it, to how it can increase the efficiency of your real estate media business, we cover a cutting edge technology that has helpe…

Special Guest Michael Burke of the Inside Real Estate Photography YouTube Channel, and owner of Burke MultiMedia, joins Todd & Craig for an Owner Spotlight Series episode. Michael shares his business story, lessons he's learned starting and growing both a Real Estate Media Business and a successful YouTube channel as well. YouTube Channel: https://…

Todd and Craig continue their discussion on goal setting. Tackling a big goal can seem overwhelming, even potentially causing paralysis in moving forward. But breaking down the big goal into much smaller goals can help you take that first step. They discuss Parkinson's Law, and how that can impact going after your goals. What is Parkinson's Law? Wa…

Listing Showcase is a service provided by Showingtime Plus - owned by Zillow. What do you need to know about this as an owner of a Real Estate Media & Visual Marketing company? Should you provide services to help your Realtor Clients utilize Listing Showcase? Our guest, Steve Musser, Director of Sales & Marketing for WOW Video Tours shares what he'…

Have you ever been a sponsor at a Realtor event or trade show? Have you ever set up a booth for your business where potential Realtor clients may stop by? What should your booth look like? What should you have in it? Where should you stand? Craig & Todd will cover these questions and more to help you plan for the most effective and engaging booth y…

There exists in the business world, the question of pricing. Actually, it's a myriad of questions about pricing. But one of them specifically is whether one should ever discount their pricing. There are a lot of opinions on it. Here's ours, and why. Welcome to the Spiro Podcast! We're glad you joined us in talking about the business of Real Estate …

We know, it's winter in the U.S., not Fall. It's not Pumpkin Season. Or, is it? How do you grow the largest pumpkin? Or, how do you grow the most important part of your business? Listen in for a parable on how to grow your business effectively!Por Spiro

Craig & Todd dive in deeper from last week's episode on Goal Setting, and talk about some practical ways to filter and prioritize the goals that you've written down for your every day life, family and business. Prioritizing your goals will help you check those things off your list, move forward, and really gain momentum!…

Welcome to 2024! It's a new year, with lots of new opportunities. But, how are you planning on taking advantage of those opportunities? Have you set your goals for the year? Have you prioritized those goals? Is all this goal setting even going to result in anything? Todd and Craig talk about how to approach goal setting so that you can make forward…

In this Episode Craig and Todd wrap up their year in Real Estate Photography for 2023. They look back over the year for what is working for a REP company in 2023.Por Spiro

Merry Christmas and Happy New Year from all of us at the Spiro Podcast! This week, Todd and Craig welcome special guest, Eli Jones to the Spiro Podcast. Eli is both the owner of Norman & Young, a successful Real Estate Media Business, as well as the owner of the REPP Team. Eli chats with Todd and Craig about the various phases of growing your real …

Todd and Craig tackle the most commonly asked questions by you, our listeners! What activities does your sales team do to generate activity? Is it NORMAL to have a slow part of the year? Should you be concerned? When you hire someone, what position should be the first position you hire? A hot button issue: Should you be editing your own photos and …

There are four main ways business owners and leaders make decisions. Knowing what kind of decision making you typically engage in can help you surround yourself with others that can strengthen how you make and execute decisions for your real estate media business. Listen in as Todd and Craig discuss these four decision making approaches for busines…

2024 will be here before we know it. Have you started planning and setting your goals for the new year? How do you go about actually achieving those goals? Todd and Craig talk planning and goal setting for the new year. If you don't aim for something, you're sure to hit it!Por Spiro

Todd is out this week for the REPP and PMRE conferences, but Craig is joined by WOW Video Tours VP of Production, Ryan Lieurance. They discuss the impact that a home's readiness has on your day to day business, and what you can do to maximize the chances of a home being photo ready for your scheduled appointment.…

It's coming up on that time of year: Showing your clients some vendor love and appreciation. That's right, Christmas gifts! How do you handle showing your clients your appreciation for their business around Christmas time? Should you get each client a gift? A card? How much should you spend? And let's not forget about client sponsorships. We get re…

Craig & Todd discuss how Realtors approaching buying their visual marketing. What can you do to maximize the opportunity to earn more clients, by selling how Realtors buy? Todd will also share the latest developments with the Spiro Software platform.Por Spiro

Let's face it, growing your business through a sales effort is necessary. Cold phone calls, coffee meetings, the Instagram method; there's multiple ways to do it. But what about: Office Drop-ins? Todd & Craig discuss what they are, how to do them, and why you should do them. *Listener warning: There may be some really bad Dad Jokes too.…

When seasonal slowdown happens in real estate, what do you do to pivot and continue to grow your business? Todd and Craig discuss strategies and actions you can take when your number of appointments may dip, to continue to move forward in your business.Por Spiro

What processes(es) do you have in place for your real estate photography and videography appointments? How do you manage the editing tasks? How about delivery? Invoicing? In this episode, Todd and Craig walk through all the items needed to complete a photography shoot for real estate after the actual appointment.…

Have you considered scaling your business up? Do you even have INTEREST in scaling your real estate media business and gaining more clients? Are you in a market where there are other competitors? Other small businesses doing what you do? Are they larger companies doing real estate photo and video that are regional? How do you even grow in those mar…

When is the right time to hire an employee or bring on a 1099 Contractor? What position should you hire first? How do you train your new business teammates? These are questions you are probably wrestling with as your Real Estate Media business grow. Todd and Craig discuss what you need to consider and how to scale your team so that you can serve mo…

The turnover of clients is a forgone conclusion right? They will come and go. Or will they? Todd and Craig discuss strategies and ways to maintain client loyalty, and KEEP your clients in an ever-increasingly competitive market. Watch and listen on ways to minimize your clients wandering to competitors.…

We've all experienced it in Real Estate Photography & Videography: Walking up to an appointment, and the sellers are desperately trying to continue to pick up, declutter, and clean their home for their photos & video appointment with you; if they did anything at all. While being an inconvenience for sure, does a homeowner not having their home read…

Nick Kellis, a former LA Producer, joins Todd and Craig to talk about how to serve your Realtor clients with content and services that aren't listing dependent. With overall listing inventory down across the U.S., what are you doing to diversify what you can do on the marketing front for your Realtor clients?…

WOW Video Tours Director of Production Ryan Lieurance joins Todd & Craig on the Spiro Podcast to talk about automated video editing, the newly revealed feature in Spiro's real estate photography & videography management software. That's right: automated video editing. Watch & listen to learn more! To learn more about Spiro, check out: http://spiro.…

Massive news last week, as we all learned that Zillow has bought Aryeo. Todd and Craig share their thoughts on how this affects our industry and our individual businesses. And they also talk about the importance of taking time for yourself and your family amidst running a business that you're pouring your heart and soul into.…

What kind of mindset do you need to have and walk in, to have and maintain (and grow!) a successful real estate media & marketing business? And as you develop that mindset, what is the best way to take care of your VIP customers? Todd and Craig share some ideas to help you continue to grow your business with a healthy mindset and outlook!…

How is your business doing? How are you measuring success? What indicators of business health should you be checking? Todd and Craig talk about all of this regarding our Real Estate Photography & Videography businesses this week on the Spiro Podcast.Por Spiro

Do you communicate the same way with every member of your family? What about your friends? Depending on who we're talking to, we may change how we communicate. We don't speak to our children the same way we may talk to our spouse. And we don't talk to our spouse the same way we talk to our colleagues. But what about our clients? Should we communica…

Your Online Ordering Pages are critically important to the success of your Real Estate Media & Marketing Business. Are your pages optimized to make it the best possible experience for your Realtor clients? Todd and Craig talk about how to get your order pages set up to provide the best customer experience and help you increase your sales!…

Upselling. It's a way to increase your profit margin without adding much work to your process. But it can also be intimidating for those that don't really like to "sell". But that's ok, because Todd and Craig share how to serve your clients well with the products and services that will serve them and their clients well, without pressuring your clie…

A Parable is a story told to teach something of value. Our story this week is about Todd and Craig's differing experiences at their respective chiropractors, and what we can learn from both experiences. (Yes, they're getting/are old. Cut them a break.) What does your customer service approach say to your clients?…

Todd and Craig tackle the subject of the business moves that Zillow and Cubicasa are making that could affect our businesses as Real Estate Media providers. Is it good? Is it bad? How can we make the best of it? Be sure to share your comments and insight!Por Spiro

As Real Estate Media & Marketing Professionals, we talk to our Realtor clients quite a bit about branding themselves. But, what do we do to brand ourselves? Listen in as Todd and Craig discuss ideas on how to build your brand and set yourself apart in the mind of your clients, and soon to be clients!…

One of the best ways to connect with Realtors is by joining your local Realtor/MLS Board. Eddie Campos, Realtor for Re/Max Preferred Associates in Toledo, OH, and President-elect of the Northwest Ohio Realtor Board joins Todd & Craig for a discussion on how to join a Realtor Board as an Affiliate Member, the benefits of joining, and how to get the …

Todd and Craig speak with 18 year old Justin Boswell, owner of Bos Photography, a real estate visual marketing business in Central Pennsylvania. Listened to get inspired and fired up about your business again! Justin brings some great wisdom and fresh ideas on starting and growing your real estate business. It's another Owner Spotlight Series episo…

We talk amongst ourselves quite a bit about what we think Realtors need and want in regards to the real estate marketing and media services we provide to them, but what about hearing directly from a Realtor? Lisa Sedlak of Danberry Reatlors in Toledo, OH joins Todd and Craig to talk about Real Estate Visual Marketing from a Realtor's perspective.…

Todd & Craig invite on Michael Sarno from Webb Insurance Agency to discuss what you insurance you need to protect your business. You've worked hard to start and build your business. Don't be caught in a bad situation with no coverage or way to protect everything you've invested! 0:00-0:34 Preview 0:35-6:04 Intro to Michael Sarno with Webb Insurance…

Managing your schedule, your day, your calendar, can be a true challenge. Staying on task and getting projects done can feel like an exercise in futility. Keeping it all organized when you own and run a real estate media business requires concentration, focus, purpose, and organization. Todd and Craig talk about the tools that they've found helpful…

Say you're a prehistoric person, and someone gives you an axe, with no explanation. What would you do with it? What uses would you find for it. Would you figure out it's intended use on your own? Listen in on this episode of the Spiro Podcast about: The Purpose of the Axe. Show Notes 0:00-0:10 Sneak Peek 0:11-3:08 Intro 3:09-11:58 Educating clients…

Todd & Craig talk all things software and systems to help you manage your real estate media business. Our brains weren't made to manage task lists. So let software do that, and more, for you. Show Summary: 0:00-1:00 Sneak Peek 1:01-3:44 Intro: Spiro was built to help grow and scale Wow Video Tours; it was built out of necessity 3:45-16:08 The impor…

This week Shawn Beltran, owner of Spacekraft Media in Denver, CO joins Craig on the Spiro Podcast. Shawn shares his experience as a Real Estate Media company owner, and some of the things he's learned that has helped him grow in a major market. 0:00-0:47 Sneak Peek 0:48-7:31 Intro to the podcast and Shawn 7:32-14:39 How Shawn started out Shot his f…

In this episode, Todd & Craig talk about the current state of the Real Estate Market for a majority of the country, and what we can do to continue on with our business, and gain market share. Use this time to build your business relationships! Show Summary: 0:00-0:47 Sneak Peek 0:48-4:08 Intro Spiro has new integrations coming out for Vimeo and Mer…

Derek Mayer, CFO for WOW Video Tours joins us to take a deeper look at accounting for our real estate media businesses. Learn some best practices to make sure your business is financially healthy, and able to make the business decisions you need to with accurate, reliable financial information. Show Summary: 0:00-0:54 Sneak Peek 0:55-4:32 Intro 4:3…

What does it take to legally start your real estate media business? What are the various business structures to consider? S-Corp? LLC? Sole Proprietorship? What's the correct one to use? What about whether you hire employees, or bring on contractors to shoot photos and video for you? Catch this episode to get started on the legalities of starting y…