The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses! Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze. From the latest industry trends to tried-and-true business tactics, Seran breaks down the essential ...
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The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.
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Are you dreaming of opening your very own Pilates, yoga, or barre studio? In this episode of The Pilates Business Podcast, host Seran Glanfield walks you through the essential steps to turn your dream studio into a thriving reality. From refining your vision and finding the perfect space to ensuring your financials are on point and nailing your mar…
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Join Seran Glanfield for a special milestone episode of The Pilates Business Podcast! In this 200th episode, Seran reflects on her journey, sharing heartfelt stories, behind-the-scenes insights, and lessons learned from helping boutique fitness studio owners thrive. From navigating the chaos of business ownership to creating systems that foster con…
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Create a 2025 Growth Plan That Works for Your Studio Welcome to 2025! Are you ready to set your Pilates or boutique fitness studio up for success this year? In this episode of The Pilates Business Podcast, host Seran Glanfield shares powerful strategies to help studio owners create a business growth plan that truly works. From setting SMART goals t…
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Make January Your Studio’s Best Yet: Strategies to Attract, Engage, and Retain Clients In this episode of The Pilates Business Podcast, Seran Glanfield dives into actionable strategies to help boutique fitness studio owners maximize the January boom. As the New Year approaches, motivated clients are searching for the perfect place to achieve their …
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Reflecting on 2024: Wins, Lessons, and Strategies for a Stronger 2025 As 2024 winds down, it’s time to hit pause and reflect. In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield dives into why taking stock of your studio's wins, lessons, and even setbacks is the key to growth in 2025. Learn how to uncover valuable insigh…
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In this episode of The Pilates Business Podcast, host Seran Glanfield welcomes Allison Beardsley, the visionary founder of Club Pilates and the innovative Red Light Method. Allison takes us on an inspiring journey from her beginnings as a Pilates instructor to scaling one of the largest fitness franchises in the world. Discover how her passion, res…
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In this forward-looking episode of The Pilates Business Podcast, host Seran Glanfield explores what 2025 holds for boutique fitness studio owners. From emerging trends to evolving client expectations, Seran shares key insights to help studio owners plan for growth, stay competitive, and build deeper connections with their clients. Discover how Pila…
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Protect Your Studio! The 5 Legal Essentials Every Fitness Owner Needs with guest Cory Sterling
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In this episode of The Pilates Business Podcast, Seran Glanfield dives into the essential legal protections every boutique fitness studio needs, featuring legal expert Cory Sterling from Conscious Counsel. With his specialized knowledge of the wellness industry, Cory shares must-have agreements and policies to keep your studio legally secure. Toget…
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into powerful marketing strategies to wrap up the year on a high note and set up an incredible start for January! December can be a hectic month, but Seran explains how boutique fitness studio owners can harness this unique time of year to connect with clients, drive engage…
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In this episode of the Pilates Business Podcast, host Seran Glanfield interviews Tamara Galinsky, founder of JETSET Pilates, a rapidly growing franchise that has expanded from a single studio in Miami to nearly 80 locations across the country. Tamara shares her journey from her early career in technology and real estate to discovering her passion f…
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into a game-changing strategy that can help studio owners increase revenue without relying on big, salesy tactics—micro conversions. These small, often overlooked actions that clients take throughout their journey can create a powerful impact on your business. Seran shares …
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On this episode of The Pilates Business Podcast, host Seran Glanfield dives into the top three reasons why boutique fitness studios struggle with client retention — and they might not be what you expect! Seran explains how simple yet impactful shifts in communication, class quality, and progress tracking can make a huge difference in keeping client…
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In this first episode, host David Gunther welcomes Dr. Ryan Comeau, CEO of Kinetisense, to explore the revolution in clinical Pilates through the use of 3D motion capture technology. Dr. Comeau shares his journey from chiropractic to pioneering this biomechanical assessment tool, which allows Pilates instructors to move from subjective evaluations …
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In this episode of The Pilates Business Podcast, host Seran Glanfield shares her all-time favorite business books that have shaped her approach to leadership, marketing, and growth. Whether you're looking for strategies to scale your boutique fitness studio, create a standout brand, or shift your mindset for success, Seran's curated list of must-re…
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In this episode of The Pilates Business Podcast, host Seran Glanfield welcomes Sue Ellen Brantley, a CPA, fractional CFO, and founder of Healthy Balance Bookkeeping. They dive deep into the importance of understanding the numbers behind your boutique fitness studio to ensure your business's growth and profitability. Sue Ellen shares her journey fro…
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common challenges for boutique fitness studio owners: letting go of control to gain true growth. Seran shares expert advice on why effective delegation is essential for business expansion and provides actionable steps to help studio owners shift from be…
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Boost Your Studio's Revenue with Retail: Insights from Be Half Moon's Andrea In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Andrea, founder of b,Halfmoon, about how boutique fitness studios can transform empty wall space into a thriving retail section. Andrea shares her journey from launching the beloved bMat to ex…
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In this episode of The Pilates Business Podcast, host Seran Glanfield delves into a powerful, often overlooked factor that can determine the success or failure of your studio: your mindset. Drawing on insights from thought leaders like Dr. Carol Dweck and Simon Sinek, Seran explores the critical difference between a growth mindset and a fixed minds…
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In this episode of the Pilates Business Podcast, host David Gunther introduces a new series titled "A Scheduling and Payment System That Cares." Joining him is a mystery guest, co-founder and CEO of a scheduling and payment management system that prioritizes customer care. David discusses the transition of their Clinical Pilates Studio business fro…
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From Movement Lover to Tech Innovator: How Rachael Lea Fishman Built Arketa to Empower Studio Owners In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Rachel Lea Fishman, the founder of Arketa, a cutting-edge studio management software designed specifically for boutique fitness studios. Rachael Lea shares her inspirin…
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the world of social media and how it can transform your studio’s visibility. As studio owners, we know that having a social media presence is no longer optional—it's essential. But with so many platforms and strategies out there, how do you make sure your efforts …
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most crucial decisions for your boutique fitness studio—pricing. Pricing can make or break your business, and finding the "just right" price is essential to reflect the value you offer while ensuring profitability. Seran shares insights into the psychologica…
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the art of crafting unique marketing messages that make boutique fitness studios stand out from the crowd. With the fitness industry becoming increasingly competitive, studio owners often struggle to differentiate themselves and attract their ideal clients. Seran unpac…
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In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovat…
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Host, David Gunther, discusses innovative solutions for transforming prospective clients into committed clients. Key changes include scheduling adjustments for private sessions, introducing a 75-minute session for smoother client transitions, and formalizing 15-minute private consultations for newcomers. Together with Tara Smith and Claire Gunther,…
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In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the crucial topic of customer journey mapping for boutique fitness studios. She explains how understanding and optimizing each stage of the customer journey can transform client experiences and boost studio success. Seran breaks down the five key stages - awareness, c…
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of personalized marketing for boutique fitness studios. Discover how to make every client feel seen and valued through tailored touchpoints, from the initial website experience to ongoing engagement. Seran shares actionable tips, consumer psychology insi…
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In this episode, join the team from Pilates Can in Canberra for an in-depth discussion on improving the conversion of prospects into clients. Tara, Claire, and the host, David Gunther, explore various strategies, including the implementation of a regularly updated spreadsheet by the admin team to track session availability and provide instructors w…
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In this episode of The Pilates Business Podcast, host Seran Glanfield unveils the secrets to attracting A-list clients to your boutique fitness studio. If you've ever wondered how to transform your studio into the go-to spot for top-tier clients, this episode is for you. Seran shares actionable insights on crafting a powerful brand that resonates w…
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In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Ilaria Cavagna, founder and CEO of Feet-ness. They discuss Ilaria's journey from Pilates instructor to innovative entrepreneur, focusing on foot health and its connection to overall wellness. Ilaria shares insights on developing the Rescue Loop, transitioning from …
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In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio. Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning…
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the critical topic of establishing a recognizable brand for boutique fitness studio owners. She shares valuable insights on how to stand out in a crowded market, build genuine connections with clients, and create a loyal following. Seran emphasizes the importance of au…
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Buying (or selling) A Pilates Studio with Expert Boutique Fitness Business Broker Mitch McGinley
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In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios. With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the fa…
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In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-g…
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the common marketing mistakes that many studio owners make and how to avoid them. From defining your target audience to maintaining a consistent online presence, Seran shares actionable tips to help you refine your strategies and attract more clients. Whether you're st…
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In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Annie Rodriguez, founder of Intero Pilates in Brooklyn, New York. From a ballet dancer to a Pilates studio owner, Annie shares her inspiring journey and the unique elements-based approach she brings to her classes. Listen in as Annie discusses the challenges of bal…
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In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs). They delve into the specifics of th…
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Feeling stuck and stagnant in your fitness studio's growth? This episode of The Pilates Business Podcast, hosted by Seran Glanfield, is bursting with practical strategies to help you scale your studio and attract a flood of new clients! Seran dives into 3 key growth hacks nobody tells you about, including strategic collaborations, crafting a powerf…
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In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager…
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Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time. This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other. Here's what you'll learn: Master Your Time: Di…
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In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example. Together with Pilates Can’s other owner and Lead Instructor Claire Gunthe…
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Feeling like you're the only one carrying the weight of your studio's success? In this episode of The Pilates Business Podcast, host Seran Glanfield tackles the crucial topic of leadership. Learn how to inspire, motivate, and empower your team to create a thriving and supportive work environment. Discover key steps to effective leadership, from fos…
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In this first episode of a new series of "Replicating the Stars in Your Pilates Instructor Team”, the team at Pilates Can discusses how to replicate their successful 5-star Google review process across their clinical Pilates instructor team. Chief Instructor Claire Gunther and Tara Smith, Sales and Marketing Manager join host David Gunther to explo…
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In this episode of the Pilates Business Podcast, host Seran Glanfield welcomes Sugey Piedra for an insightful discussion about all things taxes and financial planning for your Pilates studio. Together, they explore practical and strategic ways to navigate tax season, make smart financial decisions, and set up your fitness studio business for succes…
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In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment…
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Are you tired of feeling like a broken record explaining the benefits of Pilates over and over again? In this episode, Seran Glanfield, host of The Pilates Business Podcast, shares 3 powerful marketing hacks that can help you re-energize your marketing efforts and attract your ideal clients to your studio. You'll learn: The importance of understand…
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In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques. They recap previous discussions on email automation, the impo…
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In this episode of the Pilates Business podcast, host Seran Glanfield invites Andrea Liebross, an expert on big thinking and a best-selling author, to share her insights on thinking big and creating extraordinary results in your studio business. They delve into the importance of having the right systems in place and cultivating the correct mindset …
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Feeling overwhelmed by your never-ending to-do list? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of time blocking, a powerful technique that can help Pilates studio owners conquer their to-do lists and take back control of their time. Learn how to identify your priorities, schedule your blocks, and ove…
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This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days. The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and tec…
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