In today’s episode, we focus on putting a modern spin on an “Old School Marketing” tactic. When it comes to proactive marketing, many practices focus all of their energy and recourses on modern marketing, which is good for the most part, but also has it’s downfalls. The downfall is that it makes it harder to differentiate yourself from your competi…

In today’s episode, we focus on reshaping our perspective when it comes to budgeting for your practice software. It’s important to take into consideration how much you’re paying your average employee and compare that to how much you’re allotting each month for your various software programs to manage and run your business smoothly. Let’s say you pa…

What would happen if you consistently provided every patient with an experience that was “better than advertised”? This is the key ingredient to getting your patients to proactively, authentically and organically share their experience via social media, reviews and with friends and family without you ever needing to ask, incentivize or remind them …

In today’s episode we place a focus on starting your practice off with the most effective digital components. The goal is to learn from other Aesthetic Practices in regards to what they wish they would have done if they were starting over, as well as having systems in place that will help your practice run smoothly from the time your very first pat…

In the Aesthetic Industry, long term patient retention is achieved by pairing a Treatment Plan with a Practice Rewards Program. In this episode, I explain the benefits of pairing these two important elements together and describe the value of what’s achieved for the practice and the patient. Members Only Processing is a subscription-based payment c…

In this episode, I pay homage to the company that raised me throughout my 20’s and into the professional that I am today. TouchMD is not only the most innovative and cutting edge company in aesthetics, but just as much, one of the best companies to work with and work for. Members Only Processing is a subscription-based payment company that has chan…

Did you know that 69% of Patients want to see at least 11 before and after outcomes to confidently choose a procedure? In this episode, I focus on key aspects in getting patients to consent to using their before and after photos. Whether you’re just starting an aesthetic practice, or have been in practice for over a decade, you’ll find tips and tri…

In this episode, I discuss various ways to modernize and differentiate your practice. I go over everything from using technology to providing a unique experience once a patient enters the doors of your practice. Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit ca…

In this episode I share a simple concept that will propel your practice into being cutting edge over the next decade and beyond. Capturing before and after videos in an aesthetic consultation is essential in providing the very best patient experience. Millennials and Gen Z are so adept to videography, especially when it comes to the platforms that …

In this episode, I highlight the importance of creating content for both men and women. This content includes before and after galleries, videos and testimonials for every product, procedure and service that you offer in your practice. By doing so, you ensure that every patient has access to content that’s relevant and unique. Members Only Processi…

An incredible Before and After result is typically seen as the finish line in most Aesthetic Practices, when really it is the beginning of a new chapter of their patient experience. In this episode, I walk you through how to maximize the benefits of a happy patient by asking them to leave you a review on your review site, give you a next level tip …

In this episode, I bring to light a new pain point that is emerging across thousands of Aesthetic Practices and likely isn’t going away anytime soon, unless.... Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee. …

Maximizing the value of a single photo and squeezing out every ounce of juice that it can provide to take your consultation to the next level. This technique has the ability to dramatically increase your RPG (revenue per guest). Allow your patients to draw on a picture of themselves to self identify areas that they’d like to enhance. Members Only P…

There have been countless studies done that have proven that by combining three different pieces of content, patients will convert at the highest level. The three pieces of content include; Videos, Before & After Images and Testimonials/Reviews. It’s important to feed your patients this content at every point throughout their journey with your prac…

Every Aesthetic Practice has the ability to take advantage of the “Golden Minutes”. The Golden Minutes refer to the time that the patient is captive in the Consult Room or Exam Room. It only takes as little as 3-5 or 5-7 minutes to accomplish so many incredible benefits that only the Golden Minutes can provide. You have the ability to put education…

Tune in as we talk to John about his transition from the "mad men" world of working for an internationally renowned advertising agency to leading a spectacular and unique brand that is Hospital for Special Surgery. We also chatted about what HSS is doing to enhance the patient experience, their spectacular "Back in the Game" campaign, and the futur…

We're excited to present the first episode of the Patient Experience and Access Podcast, or PEAPod for short. Each month, we’ll be bringing you useful information, strategic advice, and actionable tactics straight from the minds of some of the most innovative executives in the hospital space today.This month - in our very first episode - we were ho…