Los mejores podcasts de Marketing For Solopreneurs (2025)

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Visibility Unlocked: A LinkedIn Profile Mini Audit of Kim Groshek Ep 156 12:46

1d ago12:46

12:46

LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers In this episode, I'm joined by fellow Innovation Women member, Kim Groshek. Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.' I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective f…

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Instagram Analytics Made Simple: What To Track and Why It Matters 21:25

2d ago21:25

21:25

Are You Tracking Your Instagram Analytics the Right Way? Obsessing over Instagram analytics? Or maybe you’re avoiding them altogether? In this episode of The Creative Bodega, I’m breaking down a simple, stress-free way to track your Instagram performance—without getting lost in the numbers. Learn which key metrics actually matter, how to repurpose …

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The Bad Habits That Are Sabotaging Your Social Media Goals 17:18

3d ago17:18

17:18

Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course, y…

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How Two Indie Authors Built a Sci-Fi Brand and Empire from Scratch – The Forbidden Origins Story 2:12:36

6d ago2:12:36

2:12:36

What if the secret to building a successful multimedia company wasn’t just talent, but persistence and collaborative storytelling? Armani Salado and Eric Martinez started Forbidden Origins as a childhood passion project. Through sci-fi storytelling, collaboration, and strategic brand-building, they transformed it into a growing multimedia company s…

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#62 - Energy Healing for Business Success: Boundary Mastery with Michelle Poverman 59:29

2d ago59:29

59:29

In this episode of 'Mindset to Market' we’re discussing the B word - Boundaries. If you ever felt like people-pleasing, a level of perfectionism, or the inability to set clear boundaries are stopping you from taking the next big step - OR perhaps just causing you a lot of discomfort…. My guest today, Michelle Poverman, is going to help you understa…

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Using Your Strengths to Find Your Next Dream Job at Any Age with Gehan "G" Haridy-Ardanowski - Ep 155 17:22

9d ago17:22

17:22

Discover Your Strengths to Find Your Dream Job In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of usi…

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ChatGPT & AI: Exactly How I'm Using it to Boost Creativity & Save Time as a Solopreneur 20:01

9d ago20:01

20:01

AI Won’t Replace You—But It Can Be Your Best Sidekick Feeling overwhelmed by just the thought of using AI? You’re not alone! In this episode of The Creative Bodega, I’m diving into how AI—especially ChatGPT—can become your ultimate business sidekick. From brainstorming Instagram post ideas to writing captions, emails, and even blog posts, AI can he…

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Simple Social Media Engagement Strategies to Connect with Your Audience Authentically 26:00

10d ago26:00

26:00

How many of you feel overwhelmed by social media marketing? Chances are… 90% of you listening are and are looking for strategies to grow. Right? Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just p…

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12: How to Break Through Creative Blocks & Share Your Work with Confidence with with Melissa Dinwiddie 1:40:50

13d ago1:40:50

1:40:50

What if the secret to unlocking your best creative work wasn’t more discipline but more play? Melissa Dinwiddie started her creative journey as a calligrapher and ketubah artist. But she didn’t stop there. By following her curiosity and embracing play, she unlocked new creative paths that she never saw coming. Now, as a corporate creativity consult…

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Steal My Instagram Stories Strategy: Build Relationships, Boost Engagement & Increase Sales 22:50

16d ago22:50

22:50

Struggling to show up on Instagram Stories? You’re not alone! In this episode of The Creative Bodega, I’m diving into why Stories are the secret weapon for nurturing your audience, building trust, and increasing sales—without feeling salesy. Learn how to increase story views, create engaging content that resonates, and show up confidently (even if …

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#61 - Positioning Your Offer to Sell: How to Attract Ready-to-Buy Clients 30:00

16d ago30:00

30:00

Did you know that only about 3% of your audience online is actively looking for a solution and ready to make a purchase right now? The rest may be problem-aware but not sure what the solution is (therefore not shopping for it), or solution aware and considering their options, or even completely unaware that they need help. So, if online marketing a…

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Hey Brenda: What Tech Do You Use? Ep 154 1:08:25

16d ago1:08:25

1:08:25

What type of tripod do you use and why? Why should you keep your old cellphone, so you have two cell phones? What type of microphone should you use and why? What type of headset do you use? What type of lighting do you use? What type of webcam do you use? What type of video editing software do you use? What are some pro tips on how to use different…

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5 Common Instagram Posting Mistakes That Are Hurting Your Engagement (& How to Fix Them) 25:18

16d ago25:18

25:18

Struggling to get engagement on Instagram? You’re not alone! In this episode of The Creative Bodega, I’m breaking down the five biggest Instagram mistakes solopreneurs make—and how to easily fix them. If you're tired of posting consistently with little results, this episode is for you. Learn how to optimize your bio, improve your captions, diversif…

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How I Built a Six-Figure Business with Instagram & Canva (Without Burning Out!) 18:29

16d ago18:29

18:29

Struggling to create content consistently? You’re not alone! In this episode of The Creative Bodega, I’m sharing my journey from gym owner to content marketing expert and how I built a six-figure business using Instagram and Canva—without burning out. Learn how I found time to grow my business while juggling motherhood, the three key strategies tha…

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8 Powerful Boundaries Every Solopreneur Needs to Avoid Burnout & Protect Their Energy 22:43

16d ago22:43

22:43

Feeling drained by social media? Struggling to balance your business without burning out? In this episode of The Creative Bodega, I’m sharing eight game-changing boundaries that have helped me protect my energy, stay present in my life, and build a sustainable business—without feeling like I must be "on" 24/7. If you’ve ever felt overwhelmed by Ins…

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Streamlining Your Canva & Content Workflow: Organize, Batch, and Create Social Media Posts with Ease 19:53

16d ago19:53

19:53

Struggling to keep your Canva designs organized? Spending way too much time creating content from scratch? You’re not alone! In this episode of The Creative Bodega, I’m breaking down my best tips for streamlining your Canva workflow so you can design faster, stay on-brand, and free up hours in your week. Learn how to create an efficient folder syst…

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Why You Need to Stop Sleeping on LinkedIn 21:14

17d ago21:14

21:14

If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement aboun…

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11: Marketing for Creatives in the Age of AI: How to Adapt & Stay Authentic with Kenny Tjay 1:27:34

21d ago1:27:34

1:27:34

What does it take to stand out as a creative in a rapidly evolving digital world? For filmmaker and creative entrepreneur Kenny Tjay, success has come from constant experimentation, embracing technology, and treating creativity like a business. From his early days in wedding photography to building a digital media brand, Kenny has navigated industr…

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Using Your Strengths to Make the Shift with Dr. Brian Grossman Ep 153 16:03

23d ago16:03

16:03

Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my g…

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The Standout Creatives Manifesto: Your Art, Your Way 2:20

23d ago2:20

2:20

Feeling unseen? Struggling to stand out without burning out? You’re not alone. In this episode, I’m sharing The Standout Creatives Manifesto—a call to artists, writers, and indie creators who refuse to follow the crowd. This isn’t just a poem. It’s a rallying cry. Listen in and if it sparks a fire in you, let's connect. Explore Creativity Parties, …

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My Favorite Small Business Marketing Tools 20:35

24d ago20:35

20:35

What’s in your business tool box? What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits…

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#60 - From Idea to Impact: Craft Your Bestselling Book with Meg Calvin 40:37

26d ago40:37

40:37

Have you ever dreamed of writing a book but felt stuck on where to start—or how to actually sell it? In this episode of Mindset to Market, I sit down with Meg Calvin, a writing and marketing coach who helps business owners turn their expertise into Amazon bestselling books. Meg shares her journey from ministry to coaching, revealing why publishing …

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Welcome to The Creative Bodega 1:07

27d ago1:07

1:07

Hi there! I’m Em Connors, and welcome to The Creative Bodega—the podcast for female service-based solopreneurs who want to grow their business without burning out. Let’s be honest for a minute: creating content, growing your Instagram account, and building a personal brand can feel superrr overwhelming. But it doesn’t have to take over your life. E…

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10: The Business of Creativity: How to License Your Art, Overcome Blocks, & Navigate Burnout with Lizzie Clark 1:06:46

29d ago1:06:46

1:06:46

What transforms a creative passion into a sustainable career? For surface pattern designer Lizzie Clark, the journey started with a love for collage and evolved into a thriving business in licensing and textile design. With years of experience navigating the creative industry, Lizzie has built a business that blends artistry with strategy—proving t…

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#59 - Keep Showing Up & Taking Baby Steps Because Your Work Matters 10:22

1M ago10:22

10:22

Have you ever felt like the world is just too heavy to keep showing up? Like no matter how much you want to create, sell, or connect, everything around you is making it harder? I get it. Right now, it’s winter—the coldest, darkest time of year. People I know have lost jobs overnight. Small business owners feel lost, unsure how to show up when the w…

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What is Your LinkedIn SSI & Why Should You Care Ep 152 11:50

1M ago11:50

11:50

What is the LinkedIn SSI (Social Selling Index)? Why should I care about my LinkedIn SSI? How is the LinkedIn SSI score calculated? What are the four categories that make up the LinkedIn SSI, and how many points are possible in each? What does "Establish your Professional Brand" mean in the context of LinkedIn SSI? How can I "Find the Right People"…

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How to Align Authenticity with Your Social Media Marketing Strategy 17:47

1M ago17:47

17:47

How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. That was my January. In this episode of "Stop the Scroll," we’re chatt…

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9: Writing with Heart: How Douglas Weissman Crafts Stories That Stick 1:37:07

1M ago1:37:07

1:37:07

I'm really excited to take you on a journey into the world of storytelling with someone who understands that great writing isn't just about plot, it's about connection. Meet Douglas Weissman, a travel writer and novelist who's turning personal experiences into compelling stories. But his story? It's not just about writing books. It’s about crafting…

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Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Ep 151 38:05

1M ago38:05

38:05

Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Where do we even get started with this process? What do we need to know about our accounting records as it relates to getting things ready for tax prep? What advice would you give to someone who's just getting started? What about somebody who's already well established, …

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#58 - Create Effortless Sales of Your Digital Asset 23:00

1M ago23:00

23:00

Ever feel like selling your offer is like pulling teeth? Like rolling a heavy bolder up a hill… Like you have to convince people of it’s value and you have to convince people why they should buy? If yes - then we have a problem. What if I told you that the problem isn’t you. It isn’t what you do professionally or the offer itself... in fact your of…

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Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan 20:23

1M ago20:23

20:23

Tired of the content hamster wheel? You're not alone! As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. When we repurpose our content, we maximize our marketing efforts without continuously ch…

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#57 - Tap Into Your Purpose: Building Value-Driven Brands with Katie Mont 53:22

1M ago53:22

53:22

Your brand is more than just a logo or a pretty website—it’s the soul of your business. But how do you make sure your visual identity truly reflects your purpose? In this episode I'm joined by Katie Mont, a brand designer who specializes in helping mission-driven business owners connect their purpose with their visual identity. Katie discusses her …

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8: Creative Career Success: How Self-Published Authors and Creatives Can Build a Thriving Business with Russell Nohelty 1:48:24

1M ago1:48:24

1:48:24

Meet Russell Nohelty, the self-publishing maverick who's cracked the code to turning creative passion into a sustainable writing career. With nearly a million dollars raised through crowdfunding and a proven track record of breaking through the noise, Russell offers a step-by-step roadmap to help authors transform their writing from a side hustle i…

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Use Your 2024 Podcast Data to Assess Progress & Create Benchmarks Ep 150 14:44

1M ago14:44

14:44

Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress. In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assess…

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How to Grow Your Email List and Diversify Your Marketing 21:14

1M ago21:14

21:14

Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight? This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy. …

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7: Embrace Your Quirks: How Being Different Connects You to the Right Audience 6:12

2M ago6:12

6:12

The following is a narrative essay I wrote after my conversation with Bridget Baker. Fitting in was my survival strategy—until I realized it was suffocating my creative potential. In high school, I could morph myself into any group. In college, I went to parties even though I hated big groups of people. As an adult, I put on a "professional" face e…

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#56 - Make Money From Email: Mindset + 3-Part Strategy 25:09

2M ago25:09

25:09

How do you actually make money from your email list? Great question! Luckily, I have an answer. Converting followers into customers through email is actually one of the simplest marketing strategies that exists. You don't have to roll the dice and hope your post goes viral or spend a fortune on ads that may or may not reach your target audience! In…

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Getting Your Point Across with Shep Sheperdigian Ep 149 29:26

2M ago29:26

29:26

Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across" 00:00 Introduction and Welcome 00:18 How to Handle Technical Issues 01:02 Introducing Today's Topic: Getting Your Point Across 01:37 Shep's Background and Expertise 03:14 Tips for Effective Virtual Presentations 06:02 Engaging Your Audience 11:56 Using The…

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How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire 18:14

2M ago18:14

18:14

Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. So what do we do? How do we move our business f…

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#55 - SEO & Pinterest for Service Providers with Lena Christine 43:50

2M ago43:50

43:50

Have you ever heard marketing coaches say things like “Imagine waking up to an inbox full of from your dream clients—all while you’re still sipping your mocha latte and petting your cat in your pajamas!” Sounds like a fantasy, right? Well, what if it’s not? Could the secret sauce to a high-traffic website that brings in new leads daily be as simple…

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6: Mastering Authentic Storytelling for Authors & Creative Entrepreneurs with Vince Warnock 1:23:12

2M ago1:23:12

1:23:12

I’m thrilled to introduce you to someone who’s redefining the way we think about storytelling, marketing, and connection. Meet Vince Warnock—a neuromarketing expert, 11-time bestselling author, and creative business coach. His story? It’s a testament to resilience, innovation, and the power of authentic relationships. From Adversity to Innovation L…

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