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Trying to figure out how to create a budget for branding and website design is incredibly challenging without a marketing foundation and marketing strategy. The vast majority of small businesses buy the right things in the wrong order and lackluster results because of it. Beautiful design is great, but not if it doesn't drive your business forward.…
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For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to l…
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"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to …
  continue reading
 
"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to …
  continue reading
 
"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to …
  continue reading
 
Love it or hate it, Nike, for many customers, has become a symbol of racial equality and corporate courage. It's quite the turn around for Nike's stock and sales putting them once again in front of the pack. The topic has been heated and we wanted to get you a diverse perspective on the issue. In Episode 1, we examine the social and business impact…
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Love it or hate it, Nike, for many customers, has become a symbol of racial equality and corporate courage. It's quite the turn around for Nike's stock and sales putting them once again in front of the pack. The topic has been heated and we wanted to get you a diverse perspective on the issue. In Episode 1, we examine the social and business impact…
  continue reading
 
The world of brand marketing is looking like a #GameofThrones episode?? —and we’re bringing you front row seats! ??BrandCenter is the YouTube show analyzing strategic positioning?, growth plays ?, and risky moves? of global brands. From the “Celebrity ? Court” to the “Corporate ? Gridiron”—what brands are making the moves that win?Find out…on Brand…
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Markets are no respecter of legacy…only brand power. Those with the most brand power win. Marketing Design is the creation of brand power and the secret to capturing more market share. Tune in to learn how Radically Distinct is brand power for professional service firms.Por Jenn Morgan
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A performance strategy is a methodical plan for how to incrementally improve your skills at executing a plan. It’s built off an assessment and is uber important when it comes to keeping yourself engaged in your program. Listen in to learn how to create a performance strategy to achieve your goals.Por Jenn Morgan
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Whether trying to attract new clients, a new job or a life partner, the only way to improve your results is to track them. In this episode of Radically Distinct Radio, I go over the two aspects of a plan that are directly tied to implementation and what to focus on to improve your performance. Get the assessment I talk about here: www.jennmorgan.co…
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