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Small businesses and entrepreneurs “in the 509” (zip code). From sharing favorite apps and online tools, to brainstorming sessions and interviewing locals, we hope you get some entertainment and knowledge. Located in Wenatchee WA
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“Summertime, and the living is easy, fish are jumping, and”… wait a minute, what the hell is this? A summer camp for kids – but with a disturbing corporate twist. Some outlets of Chick-fil-A, the fast food chicken chain, are promoting a summer camp where children as young as 5 can learn “how to be a Chick-fil-A worker.” Isn’t this fun? The corporat…
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What’s wrong with Neil Gorsuch? His soul, I mean. As one of the domineering right-wing extremists on the Supreme Court, Gorsuch routinely supports enthroning plutocracy, autocracy, and his own brand of Christian theocracy over people’s democratic rights. But he also uses his unelected, unchecked judicial position to take power and justice away from…
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If the six right-wing dogmatists who now literally rule the Supreme Court wonder why 70 percent of the American people consider them somewhere between politically corrupt and grotesque, they might re-read their Kafkasesque decision last month perverting the meaning of bribery. Upgrade your subscription Appropriately enough, the case involved garbag…
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What is a SCOTUS? Sounds like a prehistoric critter scuttling along some seabed. But, no, it is the acronym for our Supreme Court of the United States. SCOTUS is meant to be the impartial arbiter of legal disputes over what our laws mean. Yet, who are these arbiters, how are they elected, why don’t we even know their names, and if they go rogue, im…
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Being a lifelong Texan, I’m used to hot summers. But what the hell – 99 degrees in June! Last year, we had 80 days of 100-plus temperatures, and we’re looking at 90 days this year. I can’t moan in self-pity, though, for the globally-warming furnace is now searing the whole country, even in northern climes where people are used to having days in Aug…
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For us Texans, there’s nothing new about Bible-thumping politicians bedevilling us with the foolishness of their dogmatic Christian piety. A century ago, for example, a proposal was made to offer bilingual education to Spanish-speaking school kids. But it was quashed by the governor, who solemnly declared: “If English was good enough for Jesus Chri…
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“OMG, it’s all over! We’re doomed! Biden lost the debate!” But wait, the election is not a debate contest. It’s a choice between two visions of what America is and what it can become. We’re not just electing a person, but a government… and a future. Of course I wish Biden had performed better Thursday night, but we’re not choosing “debater of the y…
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We see it everywhere these days, don’t we? Glorious, beautiful Pride flags all around—even in the store windows and on the websites of major mainstream corporations. Wow, we think, equality for all sexualities is really hitting its stride! And then we see that those same corporations are donating to MAGA conservatives, hateful Republicans, and othe…
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Wow: Big political news, folks! In an astonishing twist, some far-right-wing Republican groups and politicians are demanding that their longtime corporate allies – such as Walmart, the Koch brothers, GE, and Wall Street banks – stick to their business and stop interfering in the people’s political decisions. One group, the National Center for Publi…
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Here’s a member of Congress with too much time on his hands… and way too little of anything on his mind. Greg Steube of Florida, is a run-of-the-mill, extremist Republican specializing in such partisan slapstick as trying to nullify Joe Biden’s election and install GOP loser, Donald Trump, as president. Upgrade your subscription But Steube went ful…
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When it comes to agitating and organizing for change, there are lots of tools at our disposal: protesting, running for office, legal actions, and, of course, VOTING. And the right is making it increasingly more difficult to get to the polls, to get to the correct polls, to know who—and what—is on the ballot… ugh. Fortunately, there’s a nationwide o…
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What if Labor Day was not about giving working families one measly Monday off to sleep in, rush to the beach, do some 12-oz elbow bends – then report back first thing Tuesday to start another 364 days of pulling the corporate plow? Upgrade your subscription Instead, imagine if working stiffs themselves took hold of this day, putting it to work rall…
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Excellent news, people: Republican officials are mounting an all-out political push for a massive cut in our taxes next year! Well… by “our taxes,” they don’t mean yours. Rather, here they come with another absurd sob story about giant corporations and the super-wealthy suffering unbearably from excessive taxation. Claiming to feel the pain of thes…
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Attacks on reproductive freedom! Attacks on queer & trans folk! Attacks on books! It’s enough to make you want to scream into the void. Thankfully, there’s an alternative to screaming into the void that you might not have heard of yet—and solid action you can take. Let us introduce you to EducateUS. Read more…
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We should pay attention to corporate America’s fluctuating wordplay, for their frequent contortions of language disguise ploys to dupe, confuse, and rip off us hoi polloi – i.e., their customers. Upgrade your subscription For example, here’s a mouthful that’s been gaining popularity among manufacturers of food products: Price Pack Architecture. It’…
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Sam Alito is so ugly that he can’t even see his ugliness. I don’t mean looks, but the deep inner ugliness of character that keeps oozing from this so-called “supreme” judge. Start with the unabashed lies he told senators to win his lifetime appointment to America’s powerfully-undemocratic judicial branch. Lie Number One was his promise not to mess …
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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You want to protect your audience and have control of what they experience. For this to happen, you need to own your own membership site. It's not as difficult as you may think, but it is very profitable. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.…
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You should consider having your own Membership Site where you deliver FREE value to your audience. This is a wonderful way to build a community feel and insulate your audience from others. It could be as simple as 3 videos, a masterclass, or some other type of training. Create Your Free Account to Enroll in this Course. By changing the language, yo…
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How can you identify your audience when you cannot see them? You should be using pixels on every page of your website so you can continue to market to people who visit your pages. By doing this, you'll stay in front of your audience on a more regular basis. Listen to this episode and learn more about all of the ways Josh and his team can help you. …
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Not everyone will like you or how you market. What should you do when you get replies from "the hateful few" without this ruining your day? Don't hit the "unsubscribe" link! Today, Josh shares what you should do. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocial…
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Prospects like to hide their real information from you. What can you do to get them to come out of the shadows and give you their real information. Today Josh shares a strategy to make sure you are getting the BEST email address from ideal prospects. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then yo…
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One of the best ways to find words that your prospects will understand is to use the words your audience uses. Do NOT use industry jargon because they don't understand. Translate your jargon OR just use their words in your marketing. Josh shares a couple of pretty funny stories to drive home this point: The Double Wave and How to Outrun Age. Listen…
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Finding a consistent flow of ideas can be challenging. In this episode, marketing expert, Josh Hightower, reveals where his "Idea Factory" is located and where you can find what your audience is thinking about. AnswerThePublic.com. Use what others are asking to create your posts. Google Trends is a similart type search that can tell you how many pe…
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Creating Social Posts does not have to be difficult. Josh shares what he has learned from Frank Kern: The Connect Post. The "How To" Post. The Offer. In this episode, Josh takes a deep dive into these 3 types of posts and how you can implement them this week. Listen to this episode and learn more about all of the ways Josh and his team can help you…
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MATH is a 4-Letter Word that you should LOVE. Josh explains his 20/60/20 Formula and how you can use it to grow your business. By understanding "The 3 Temperatures of People" you will more effectively communicate with your audience and gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…
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Shop Small Fall: a Neighborhood Bakery. On this episode we have coffee and catch up with Kristin at Sugar Momma’s Sweets in Cashmere. Learn about her experiences with the power of local community, social media networking, and partnering with fellow small businesses for events like Scare Crazy… and more!--- Send in a voice message: https://podcaster…
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One of the best investments you can make in yourself and your business is to join a mastermind group. Josh explains the different types of mastermind groups, why they are so transformative, and the benefit of surrounding yourself with like-minded people. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…
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R Shack is a caterer in East Wenatchee who specializes in events - they also enjoy participating in pop-ups (most recently the Food Truck Knight at WVC; their food goes fast as it is highly recommended). We ask how they persevered as a mobile vendor during wildfire season, as we recorded this episode up at the Supernova Business Launch event - Cong…
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What Business Are You Really In? Every business owner is in the same business regardless of your industry. Josh Hightower shares what business you are in and why this is so vital to the success of your business. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialE…
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“Everybody loves lavender and I have done the work to make good, nontoxic products you can trust…” -Beth Hammerberg, Down By The River Lavender. Are you ready to learn about local small businesses…and take a peek behind the scenes of our VIDEO podcast? Follow Hightower Digital Media on YouTube and hit the bell for notifications so you don’t miss th…
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How to engage with your audience with a compelling audience. You may not know what will resonate with them today, but when you communicate regularly you will find an "angle" that gets through to them. This is WHY you need to be consistent and persistent in your marketing. Josh also shares how to create FAQs that will help you gain more clients. Lis…
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There are so many ways to communicate today: WhatsApp, FbMsngr, Lin, Phone, Fax, Letter, Text. Be sure you are not limiting yourself to only "old school" channels. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com…
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Are you ready to learn about local small businesses…and take a peek behind the scenes of our VIDEO podcast? Follow Hightower Digital Media on YouTube and hit the bell for notifications so you don’t miss the LIVE PREMIERE Oct 1! WIN PRIZES!--- Send in a voice message: https://podcasters.spotify.com/pod/show/hightowerdigitalmedia/message…
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When is an unsubribe, not an unsubscribe??? Today, Josh explains a great way to keep people in your audience, even if they unsubscribe from a list. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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You have many people in your database. They've opted in at some point, but they aren't really engaged with you or your content. Today, Josh shares how you can re-engage them using an effective strategy, including a Customer Insight Report. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should co…
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Do you have an email list full of people who are no longer engaged or responsive? Most everyone does. That's why on today's episode, marketing expert Josh Hightower, shares some expert advice on what to do with those unengaged people on your list. It takes more than just sending a random email to them to get them to reengage with you. Josh has a sp…
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Email marketing is a powerful tool that can produce great results when done properly. The greatest challenge with email marketing is getting your email delivered. Actually getting your email to show up in the inbox can be a real challenge. That's why on today's episode, marketing expert Josh Hightower, shares some expert insights around email deliv…
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Can old school tactics still produce results? Absolutely! In fact, on today's episode, marketing expert Josh Hightower shares how using email (which is an old-school tactic) can produce great results for your business. If you think email is overlooked, dead, and buried, think again. Email is one of the most powerful marketing tools in your marketin…
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You've heard of funnel hacking and swipe files. They are common terms to online marketers. Today, marketing expert Josh Hightower shares with us the power of modeling other peoples marketing. You don't have to re-create the wheel - in fact you shouldn't. Look at what other people are doing, and see how you can model it in your business. This is an …
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Communicating with you audience is vital. At times, your audience will give you feedback that could be considered "negative." At the same time, you and your team should know your audience and how to should respond to good and bad feedback from your audeince. Josh also shares how he used this situation as a teaching opportunity for his team. Listen …
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Many people use a Tripwire to Offset Your Ad Cost - what is that and how does it work? When and Why should you use this... or should you? Another name for this is a Self Liquidating Offer. The name doesn't matter but the strategy does. The purpose is to Accelerate a purchase. Listen to this episode and learn more about all of the ways Josh and his …
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Too many times business owners put themselves on the pathway to going broke quikcly when they spend money on marketing with no plan to convert leads into clients sooner rather than later. Designing a plan to convert a lead into a customer is the secret sauce to profitability. Listen to this episode and learn more about all of the ways Josh and his …
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