Los mejores podcasts de Healthcare Marketing (2024)

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#115 - The Secrets to Building a Successful Healthcare Brand with Kelly Meigs 23:48

1d ago23:48

23:48

Dive into the dynamic world of healthcare marketing with our host and Cardinal’s CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line…

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#114 - The Power of Authenticity in DSO Marketing with Lacie Randall 22:26

8d ago22:26

22:26

This week’s episode of Ignite is a goldmine as Lacie Randall, Director of Marketing, Pediatric Dentistry at Specialty Dental Brands joins our host and Cardinal’s CEO, Alex Membrillo. You'll learn the importance of educational content to preempt patient questions, the shift towards authenticity and personalization in dental marketing, and the signif…

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#113 - Revolutionizing Patient Care: The Intersection of Marketing and Technology with Ibrahim Albaba 23:45

22d ago23:45

23:45

This week on Ignite, Cardinal’s CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of E…

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#112 - DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Melanie Basile 19:27

29d ago19:27

19:27

This week on Ignite, Chief Growth Officer at the Smilist, Melanie Basile joins Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient…

1
#111 - Marketing for Multi-Location Dermatology with Maite Uribe-Echevarria 22:34

1M ago22:34

22:34

Join us on Ignite for an insightful discussion about the world dermatology dermatology marketing. our hosts, Cardinal's CEO, Alex Membrillo, and VP of Marketing at Sanova Dermatology, Maite Uribe-Echevarria, discuss the importance of marketing and operations (MOps) alignment, HIPAA compliance, the challenges of prioritizing marketing strategies, an…

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#110 - Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini 27:50

1M ago27:50

27:50

Discover how AI and word-of-mouth are revolutionizing healthcare marketing in our latest Ignite podcast. Learn from Cardinal’s CEO, Alex Membrillo, and industry expert, Cailean Contini, about leveraging AI for brainstorming and idea generation, while understanding the critical role of patient experience in converting leads to loyal patients. Dive i…

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#109 - Content Quality Check: The Impact of Google's SEO Spam Update on Healthcare Marketing 21:32

2M ago21:32

21:32

Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams…

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#108 - Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint 26:54

2M ago26:54

26:54

Discover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opport…

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#107 - Optimize Healthcare Marketing: How to Enhance Patient Experience and Drive Appointments with Lyndey Brock of Invoca 24:05

2M ago24:05

24:05

Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to driv…

1
Harnessing the Power of Online Reviews for Dental Practice Growth 17:09

2M ago17:09

17:09

Online reviews play a crucial role in dental practices' success. With a significant percentage of consumers relying on reviews to choose healthcare providers, understanding how to effectively gather and utilize patient feedback is essential. This episode delves into strategies for soliciting genuine reviews and leveraging them to enhance your pract…

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#106 - Attract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorris 22:29

2M ago22:29

22:29

This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strate…

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Mastering Dental Marketing with Google Ads and Keyword Strategies 12:52

3M ago12:52

12:52

In the highly competitive dental industry, standing out is crucial. With over 200,000 dentists in the US, finding ways to differentiate your practice is key. This episode dives into leveraging Google Ads and strategic keyword themes to enhance your dental practice's online visibility and attract more patients. What You'll Learn: The significance of…

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#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy 30:38

3M ago30:38

30:38

Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook,…

1
Elevating Your Dental Practice with Effective Reputation Management 32:13

3M ago32:13

32:13

In the dental industry, where competition is fierce, your reputation can significantly influence your ability to attract new patients and grow your practice. This episode explores how dentists can proactively manage their reputation to stand out in a crowded market. What You'll Learn: The fundamentals of dentist reputation management and its impact…

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#104 - Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with Steve Estévez 34:23

3M ago34:23

34:23

Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a rob…

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Enhancing Dental Clinic Conversions with Google Ads and Landing Pages 9:17

3M ago9:17

9:17

Read the blog post: What the Best Google Ads for Dentist Have in Common Struggling to attract new patients with Google Ads? Discover how a tailored dental landing page can transform your campaign, boosting conversions and patient engagement. We'll break down the essentials of an effective dental landing page, ensuring your Google Ads hit the mark e…

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How a Dentist Can Get Started With Local Service Ads 16:09

3M ago16:09

16:09

In this podcast episode discussing Google Local Service Ads (LSAs) can transform your dental practice's local advertising strategy. This episode dives into the benefits of LSAs, their differences from traditional PPC, and how they can increase your visibility and bring in qualified leads. What You'll Learn: Essentials of Google LSAs and their advan…

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#103 - Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience 18:03

3M ago18:03

18:03

Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost…

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Should You Hire a Professional to Run Your Google Ads? 7:10

4M ago7:10

7:10

Unlock the potential of Google Ads to elevate your business's online presence. In this episode, we delve into the power of Google Ads and share expert tips for optimizing your campaigns. Discover how partnering with a specialized PPC management company can streamline your advertising efforts and boost your business growth. What You'll Learn: The fu…

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AI Vs the Marketer 4:18

4M ago4:18

4:18

In this episode, Tyson discusses a recent case study that pitted AI vs a marketing team. See all the episodes with the show notes on our website. The 10 Minute Healthcare Marketing Podcast.Por Tyson Downs

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Google Business Profile for Dentists- What Changing Google My Business Means for Your Practice 10:05

4M ago10:05

10:05

Mastering Google Business Profile for Dentists Dive into the world of Google Business Profile (GBP), the new face of Google My Business, and its significance for dental practices. This episode covers the essentials of GBP, highlighting the changes and features that matter most to dentists. What You'll Learn: Overview of Google Business Profile and …

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#102 - Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare 21:21

4M ago21:21

21:21

Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is…

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Is it Time to Hire a Dental Associate? 8:34

4M ago8:34

8:34

Strategic Considerations for Hiring an Associate Dentist This episode explores the complexities of hiring an associate dentist for your practice. We discuss the strategic considerations, decision-making framework, pros and cons of this crucial decision, and its potential impact on patient care, practice profitability, and overall practice managemen…

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#101 - Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack 19:53

4M ago19:53

19:53

Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a sta…

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#100 - Innovative Marketing in Addiction Treatment: Insights from BrightView's Kevin Dugan 24:36

5M ago24:36

24:36

Unlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centr…

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#99 - Exploring Scaling Up and The Future of Healthcare Marketing in 2024 13:47

5M ago13:47

13:47

Step into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergenc…

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#98 - Driving Remarkable Marketing Results for Advanced Reconstructive Surgery Alliance 12:11

6M ago12:11

12:11

Discover Cardinal’s successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor,…

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Dental CPA: Why Hire a Dental Accountant for Your Practice? 12:57

6M ago12:57

12:57

Dental CPA: Why Hire a Dental Accountant for Your Practice? Accounting for dental practices can be complex and time-consuming. Hiring a dental CPA can help with tax preparation and filing, financial planning and management, loan and financing advice, practice acquisition, mergers, and transition advice, as well as bookkeeping and payroll processing…

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How to Improve On Your Practice Collections 13:13

6M ago13:13

13:13

How to Improve On Your Practice Collections Many dental patients do not have dental insurance, so dental practices often offer payment plans. However, this can result in past-due invoices, which can cause issues with cash flow. Dental practices lose an average of 9% of their revenue to uncollected bills, and overdue accounts receivable can impact t…

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Choosing the Best Dental Bookkeeping Firm For Your Practice 12:05

6M ago12:05

12:05

Choosing the Best Dental Bookkeeping Firm For Your Practice Running a dental practice involves managing financial aspects such as keeping accurate records, paying employees, and paying business loans. Titan Web Agency helps dental practices market their businesses and partners with CPAs who can provide financial advice. Hiring a dental bookkeeping …

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Convert More Google Ads With Improved Landing Page Design 13:51

6M ago13:51

13:51

Convert More Google Ads With Improved Landing Page Design Creating a dedicated dental landing page for Google Ads can significantly impact the success of your campaign by increasing conversion rates, improving ad relevance, and boosting ROI. A high-quality landing page can also affect your Quality Score, which can lead to a lower cost per click and…

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Dental Practice Financing Tips & Advice 13:05

6M ago13:05

13:05

Dental Practice Financing Tips & Advice Opening or purchasing a dental practice can be expensive, and many dentists lack the necessary savings to cover all their expenses, especially if they have high student loan debt. Business loans for dentists can provide the money needed to achieve their goals, and financing may come in the form of private inv…

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Best Practices for Naming Your Dental Office 27:03

6M ago27:03

27:03

Best Practices for Naming Your Dental Office In this blog post, we discuss and provide guidance on how to choose a name for a dental practice. It emphasizes the importance of finding a name that is both professional and memorable and provides examples of catchy, clever, and creative dental office names. The text also suggests that the name of a den…

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The Key to Relocating a Dental Practice 16:20

6M ago16:20

16:20

How to Relocate a Dental Practice In this episode, Kirkland Family Dentistry discusses the recent move of their dental practice after 20+ years at the same location. The process took about 3-4 years from finding a new building to move-in day. They provide tips and a checklist for dental practice relocation. They suggest starting to look for a new s…

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Decorating Your Dental Office To Fit Client Needs 6:56

6M ago6:56

6:56

Decorating Your Dental Office To Fit Client Needs In this podcast, we discuss the importance of dental office decor in creating a relaxing environment for patients and easing dental anxiety. We emphasize the need to consider factors such as patient comfort, color psychology, lighting, age-friendliness, artwork, accessibility, reception desk design,…

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A Guide to Choosing the Perfect Dentist Office Music 7:25

6M ago7:25

7:25

A Guide to Choosing the Perfect Dentist Office Music A successful dental practice requires attention to detail, including the music played in the office. Music can have a calming effect on patients and mask unpleasant noises during treatment. Choosing the right music involves understanding your patient demographic and selecting genres such as class…

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#97 - Unraveling PPC Strategy in Multi-Brand Healthcare: A Peak Dental Case Study 15:13

6M ago15:13

15:13

Are you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of …

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#96 - Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey 17:43

6M ago17:43

17:43

Join us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conver…

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#95 - Healthcare Marketing Trends in 2024: A Roadmap to Success 11:48

7M ago11:48

11:48

We are halfway through Q4 and 2024 is right on the horizon, which means it’s time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for suc…

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#94 - Unlocking SEO Success: How Google's Evolving SERP is Impacting Healthcare 9:54

7M ago9:54

9:54

Explore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tu…

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#93 - The Secret to Patient Retention: How to Engage and Reactivate Your Patients 20:15

8M ago20:15

20:15

In this episode of the Ignite, Chief Growth Officer, Lauren Leone, and Director of Patient Retention, Jordan Parrish, stress the significance of patient retention in the healthcare industry. They emphasize the cost-effectiveness of retaining existing patients and tackle common challenges, such as appointment cancellations. The discussion underscore…

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Episode 3: Five Things to Consider When Building a Website 5:10

8M ago5:10

5:10

In Episode 3, host Malcom explores the key factors for building an effective dental website. Covering topics from user experience to SEO, this interactive episode is a must-listen for healthcare professionals aiming to boost their online presence. Email: podcast@siteswithseo.com LinkedIn Page: https://www.linkedin.com/company/siteswithseo/…

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Reputation SEO vs Traditional SEO: Analyzing the Future of Local SEO w/ rater8 CEO Evan Steele #183 29:44

8M ago29:44

29:44

How are online reviews shaping our healthcare choices? Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals…

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#92 - Mastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger 24:11

8M ago24:11

24:11

This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and…

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Episode 2: Getting Online, Buying a Domain & Setting up Hosting 7:08

8M ago7:08

7:08

In this must-listen episode, we delve into the essentials of establishing a robust online presence for healthcare and dental practices. From the non-negotiables of HIPAA compliance in hosting services to the nitty-gritty of SEO, we cover it all. Why is branding more than just a logo? How can consistent and valuable content elevate your practice? We…

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#91 - Optimizing Your Media Budget: Strategies for Healthcare Groups to Maximize ROI 12:08

8M ago12:08

12:08

On this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking co…

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Introduction to The 10 Minute Healthcare Marketing Podcast 3:13

9M ago3:13

3:13

Welcome to Episode 1 of "Healthcare Marketing: Your 10-Minute Guide!" In this kick-off episode, we explore why healthcare and dentistry need specialized marketing strategies. Learn about the cutting-edge techniques we'll cover, from SEO to social media, and how real-world case studies can offer actionable insights. We're making it easy for busy pro…

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Backlink Building: Trash or Treasure for SEO? #182 18:09

9M ago18:09

18:09

Why is backlink building a game-changer for SEO in the medical and healthcare industry? In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain a…

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#90 - Building Trust and Brand Loyalty in Healthcare: Insights from Vicki Luttrell 25:51

9M ago25:51

25:51

Join us for an engaging episode of Ignite as we explore in-person events, AI-driven brand building, and the intricacies of healthcare marketing. Hosted by Cardinal CEO, Alex Membrillo, this episode features a special guest, Vicki Luttrell, a seasoned expert with over two decades of experience in communications and marketing. So tune in to discover …

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Plastic Surgery Marketing Guide to Reach Local Patients #181 13:02

9M ago13:02

13:02

How can an omnichannel advertising approach optimize your marketing campaign's effectiveness? Today, Justin dives into the trends in plastic surgery and aesthetics practices marketing. He discusses how SEO is the key to success in this highly competitive space and how content is the biggest driver of local search rankings. He explains why investing…

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