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In the 21st century, salons and hairdressers face a host of challenges, from diversion, meaningful education, "big shampoo", and finding new ways to keep customers returning AND buying. Father and son duo Marco and Leonardo Redavid, along with 23-year industry veteran Kenneth Vigue share stories, insights and tackle topics relevant to beauty professionals only. We'll share historical context, some hair history, along with new ways to take back control of your chair, your life and your business.
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Working with friends and family in this industry and can be a blessing or a nightmare and it always comes down to having a relationship based on trust, as well as mutual respect. In this episode, Marco Redavid joins me as we talk about family, love and hair. We'll be digging into how much it sometimes takes to realize your dreams, how REDAVID was b…
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In this episode salon owner, stylist, coach, businesswoman and mother Katherine Sims joins us to share the lessons she's learned in salon ownership, the struggles of COVID impact and the business hacks that have recouped her tens of thousands of dollars in expenses. ABOUT REDAVID SALON PRODUCTS Over a decade ago, Leonardo Redavid distilled a lifeti…
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In this episode we dive deep into the interesting, artistic and odd hair trends of 2022. Buckle up, because these spring and summer hair trends are bound to dominate! We talk about the Trend Cycle and why classic hair and fashion always comes back En Vogue every 20 to 30 years. We also talk about TikTok has outpaced Google and the spot for early ad…
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Today we tackle the emotional journey a new client goes on when walking into your salon for the first time. We break down an American Salon study that will shock you and tell you about a statistic on the lifetime value of your salon client that will have your jaw on the floor. What can you do to make the perfect impression? How do you start buildin…
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The biggest challenge that salons and stylists alike have been battling for decades now is diversion. Meet the "gray market" a multibillion-dollar industry that takes exclusive and professional brands and moves them out the back doors of manufacturers, distributors, even some salons to end up in drug stores, eBay, Walmart and Amazon. We explain how…
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First it was "Natural", now it's "Clean", but what exactly is Clean Beauty? We break down how Big Shampoo relies on you and your client's lack of knowledge to dazzle you with slick marketing and borderline hucksterism to move product in hair salons. We share some historical context, better define what clean beauty is and challenge you that before y…
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Welcome to All That’s Hair, a podcast that will explore the business of beauty, from the origins of the art of hairdressing, to how hair salons have evolved to meet the changing ideal of beauty. We’ll talk about the challenges hairdressers and salon owners alike face in the 21st century with historical context and a vision for a better industry. In…
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