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Girl Behind The Hustle

Girl Behind the Hustle

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If you’re ready to stop playing it safe and receive tangible steps to build your business from Female Founders who've been exactly where you are, then you’re in the right place. Each week host and CEO of Girl Behind The Hustle, Lu'Cretia Thomas, speaks with women behind some of the biggest brands about overcoming obstacles, battling imposter syndrome, their routines and what it takes to run a profitable business. Believe us.. It's not what you think. We're cutting out all of the fluff and br ...
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In this solo episode LC is chatting about the messy middle of entrepreneurship where some people choose to quit, pause, pivot or keep going. Don't worry we've all been there. Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram | Facebook | Website --- Send in a voice message: htt…
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This week’s Girl Behind The Hustle is LA based artist, Domonique Brown of DomoINK. Domonique’s work has been featured in Issa Rae’s AirBNB, FX’s Snowfall pop-up, on Roland Martin, HomeGoods, SnoopDog, Forbes, NAACP, packaging for haircare brand Camille Rose, Bath & Body Works and so many other amazing places. Her art is a celebration of diversity r…
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Today I'm chatting with Shayla Varnado of Black Girls Wine. Shayla is the founder of Black Girls Wine Society which is the very first wine sorority with 50 local chapters and over 400 members throughout the US. The Black Girls Wine society was Shayla’s solution to creating Sisterhood and adding diversity to the wine industry. An industry where only…
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What a pleasure it was to sit down with "The Godmother of Beauty" Margarita Arriagada. Before developing her beauty brand Valde Beauty, Margarita spent over a decade as Chief Merchant of Sephora. Valde Beauty was created to pay homage to her Mother's determination, courage and spirit with the name deriving from part of her Mother's last name. Every…
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Today we're chatting about the importance of having a product ladder that keeps your Target Customer returning to you overtime like Drake and Beyonce because the last thing you want to do with your business is have a one-hit customer. If you're wondering why your customers aren't returning, it's because you haven't created another product or servic…
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Today on the show we’re chatting with LA Born Niki Koss, an award winning actress, producer, director and filmmaker. Niki is an all around powerhouse. She was recently included in the entertainment list of Forbes 30 Under 30 and was also the winner of the Female Filmmaker of the Year at the 2019 Burbank International Film Festival. You've definitel…
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If you’re continuously fumbling your boundaries when dating or in relationships, certified life coach Reka Robinson is who you need to talk to. Named one of the the top 10 female life coaches transforming lives in 2020 by Yahoo finance, Reka is transforming the way women over 30 approach dating. After experiencing a toxic relationship in 2017, Reka…
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Just as there are seasons in weather, there are seasons in business. In this inaugural Founder Pep Talk, Lu'Cretia talks about seasons in business and why it's important to mind the season that you're in so you don't miss the lesson. Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Inst…
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Part 2- Lu'Cretia is kicking off Season 5 of the podcast with a live conversation with some of her favorite Goalfriends who have been a part of her entire journey. You need friends who remind you that you’re a big deal. You need goalfriends who hype you up, encourage you and remind you of your greatness daily. Guests: Ericka Webb-Polanco High Schoo…
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Lu'Cretia is kicking off Season 5 of the podcast with a live conversation with some of her favorite Goalfriends who have been a part of her entire journey. From sitting at her desk listening to podcasts dreaming of being a fulltime entrepreneur to getting fired and choosing to transition into full entrepreneurship in lieu of finding another full ti…
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Today's episode is with Naomi Powell of Lifestyle edit. Naomi is a business and mindset coach, a sought after speaker and the host of The Lifestyle Edit podcast. Over the past six years, she’s helped hundreds of female entrepreneurs to uncomplicate their businesses so they can work less and live more without resorting to hustle or burnout. Naomi is…
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Today's episode is a timely live conversation with Niambi Cacchioli of Pholk Beauty who describes wellness in our everyday lives as just a state of being. Pholk Beauty was crafted after Niambi discovered her passion for beauty and natural ingredients traveling with Unesco and Africa Center. She began to rethink skincare and merged her passion for n…
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Today on the show I am chatting with Candice Coppola an author, a podcast host, and an entrepreneur who believes that if you want your dream business, you have to become the owner that the dream business needs. She is a successful entrepreneur who grew her business for a spare bedroom of her home into a multi-country, multi-six-figure company. She …
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When's the last time you updated your photos for your personal brand or business? If you can't it has probably been way too long. If you're using Social Media to grow your business, establish your brand and increase your profits.. then you need to stand out on the 'gram. One way to do that is through strong imagery. A well branded business on socia…
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If you're ready to start pitching brands and partnerships, chances are you're going to need a media kit to get it done. There is nothing like reaching out to your favorite brand or media outlet and not being ready when they request your media kit. If you've never heard of a media kit or wondering what you should include, we're chatting with Media K…
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Have you ever wondered how astrology and birth charts influence your life and business? Let me introduce you to spiritual, emotional and wellness entrepreneur, Dr. Veroshk. Today on the show were sharing the 4th episode in our live podcast series "Girl You Deserve" the live conversation series focused on getting everything you deserve. This episode…
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Today on the podcast we're chatting with Eva Recinos an LA-based arts and culture journalist and creative non-fiction writer who focuses on telling the stories that are often left out of mainstream media. You've probably seen her work in Los Angeles Times, The Guardian, Refinery29, Marie Claire and more. In this episode we chat about: The importanc…
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When we heal ourselves we have the power to heal our community and others around us. Community healing is exactly what Spelman Alum Camesha Jones had in mind when creating Sista Afya, a mental wellness enterprise that provides low-cost mental wellness services for Black women in Chicago. Sista Afya has served over 700 young Black women through cult…
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What does it mean to be financially well... I’m chatting with Bernadette Joy of Crush Your Money Goals who says, “Building wealth with purpose” is how you can be financially well. She's passionate about empowering women & diverse communities to build generational wealth for themselves and their families. Bernadette Joy paid off $300K of debt in thr…
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Alice Foy is a master delegator and Jane of All Trades. She is the Founder of The Digital Jane a business support agency catering to the day-to-day operations of women founders and solopreneurs. The Digital Jane takes things off of your plate so that you can focus on your zone of genius within your business. Until the pandemic hit, Alice was buildi…
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This episode is the first of four live podcast episodes for our Girl You Deserve podcast series. A conversation focused on women getting everything they deserve and practicing wellness in their Business, Finances & Everyday life! You can join these live conversations at bit.ly/girlyoudeserve to receive a link when we record live. In this chat Itali…
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Today we’re chatting with Hannah Rad an on-air talent, radio host, dj, and content producer. She’s worked for King of ‘no sleep’ himself, Diddy as one of the founding hosts of Revolt, interviewed Rihanna, hosted ESPN X Games, the Grammy’s “Sessions” series and Fashion Nova’s Cardi B launch. As you know we are multitalented hustlers around here, so …
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This solo episode is the pep talk that you need to get out there and own your power. You can't be frustrated with people passing you up when you're busy playing small. Enough. Grab your greatness. You're already that person, it's time to get into position.Manifestations & Affirmations playlist We would love it if you Rated & Reviewed the podcast Yo…
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"If you don't have a deep why then it's probably going to burn you out in the long run and it won't be sustainable" In this episode, we're chatting with 2-time founder Nastassia Ponomarenko on her latest venture, Connectful. You may know Nastassia from her highly successful athleisure apparel brand, Nasty Fit that she launched at just 18 years old.…
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On this week's episode, we're sitting down with the incredible Illustrator, Educator and Author of In Bloom, Reyna Noriega. Reyna's vibrant artwork has been seen everywhere from The Creative Collective NYC, Clinique, American Express, Allure, The Knot, Hulu, Girls Who Code, and Apple. Reyna's work is dedicated to highlighting, uplifting and helping…
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Today on the show I'm chatting with Suzanne Vinnik has captivated audiences across the globe and has been recognized as one of the most influential women in classical music as an opera artist, community engagement leader, photographer, and now successful clothing designer. Suzanne’s love of fashion and her desire to create her dream job on her own …
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Around election time Instagram decided to disable the use of Hashtags causing everyone to panic about their content being seen. What we noticed is that by pivoting our content to creating more Saveable & Shareable posts our content was still being discovered through Hashtags. Our post after pivoting was discovered 120k times, shared 1,726, and save…
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You're spending too much time on creating and posting content. There's an easier & faster way. This episode is an audio replay of a Live Masterclass on Creating A Content Strategy That Connects & Converts. If you are ready to free up your time around creating content, pull out a notebook, and let's get started. Click here to grab a quick guide for …
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This is not your Momma's yoga class and it is not meant to be. Britteny Floyd-Mayo has combined empowerment, self-love and her signature trap yoga style to create a powerful community Trap Yoga Bae®. After hitting a wall in her life, she dropped everything and booked a flight to China, Brazil & India to find and define herself. She returned to buil…
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"I started to notice that I was always the Latina girl that they would make sure to check off the box" Today on the podcast I'm chatting with Ada Rojas. A proud Afro-Latina, Ada combines her background in marketing and public relations with her passion for beauty to celebrate her Dominican roots and cultivate the Latina community. For the last 10 y…
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Today on the show we're chatting with Coleen Otero of CEO Chicks. She is a motivational speaker, author of Brand to Bucks, and all-around entrepreneur. Coleen has been featured on Yahoo Finance & Black Enterprise for sharing tips on how to recession-proof your business thru income diversification. At the height of her career, the recession hit and …
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Today on the show I'm chatting Rashida Gayle. Rashida is the Director of Talent Marketing at GSE Worldwide—a leading talent marketing agency in the sports industry. Her roster includes several high-profile players including Atlanta Falcons’ Veteran Devonta Freeman, San Francisco 49er’s Rookie Deebo Samuel, Baltimore Ravens’ Rookie Running Back Just…
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Who is the Girl Behind The Hustle? Today on this throwback episode I'm switching things up and hoping in the guest chair. One of my good friends from Xavier University, Lena Melton, the host of the “In Pursuit Of” podcast, is interviewing me.Today I'm sharing my story, who I am behind this hustle and what led me to create Girl Behind The Hustle.The…
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What do you say to someone who’s first starting out and only has one thing that they want to sell? Do it! That is exactly what today’s guest did. I'm chatting with influencer & entrepreneur Phylicia Benn of City Republik & City Gurl Curlz. She founded her first six figure company in 2012 through bootstrapping and selling 1 pair of jeans. After expe…
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Today sharing the real deal behind the hustle is NYC based celebrity makeup artist, Stephanie Flor. Stephanie has worked with some of the most influential celebrities out there from Mariah Carey to Sting. Her global beauty tips have been published in Marie Claire, Glamour, Oprah magazine, Allure, Cosmo and the Travel Channel. She has also been name…
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Over the next few weeks we're throwing it back to our listeners' favorite episodes as we start to gear up for Season 4! In this Summer Rewind episode we're chatting with Jessica Lauren the blogger behind the lifestyle + inspirational blog NoRealJewelry.Com and the host of The Sunday Jumpstart Podcast-- a weekly podcast helping goal getters ditch th…
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In this solo Season 3 episode wrap up, Lu’Cretia shares an empowering message in response to the question “How do you stay focused? Do you ever doubt your purpose?” Hope you are motivated & equipped to pick up your dreams and keep going. You can find additional show notes along with the resources mentioned in this episode here — Girl Behind The Hus…
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Today I'm on the podcast we're chatting with Kara Stevens who is the founder of The Frugal Feminista, a thriving personal finance and personal development company committed to helping women heal their relationship with money and themselves. She wants all women to be happy, wealthy, and brave so they can unapologetically live life on their own terms…
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In this week’s solo episode LC is talking about the importance of taking time away from social media to regroup, realign and refocus on your assignment. Here’s how to figure out if you need break. You can stay connected via Instagram/Facebook or by email at heygirl@girlbehindthehustle.com Subscribe to become apart of our community.--- Send in a voi…
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Today on the podcast we're chatting with Makisha Boothe is the founder of the first small business loan fund for black women entrepreneurs in the nation, Sistahbiz Loan Fund as part of Sistahbiz Global Network. The fund launched with $250,000 to provide equitable access to capital for a fast-growing, underfunded demographic of entrepreneurs. They r…
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“We are all connected, nothing affects a few that does not ultimately affect us all.” Today on the podcast we're chatting with Elizabeth Dozier of Chicago Beyond, a philanthropic Venture Fund. Liz is an impactful, thought leader transforming Chicago and beyond thru justice work. Ebony magazine named her one of its “Power 100” and CNN followed her w…
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How do we accept things that are beyond our control so that we can continue to flourish? In this solo episode Lu'Cretia is speaking on the importance of acceptance and releasing. When you accept what is you give yourself permission to move forward. Booclub Selection Clap When You Land You can find additional show notes along with the resources ment…
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What does it truly look like for a brand campaign to be inclusive and diverse instead of checking off a diversity box? Danielle Alvarez created the multicultural PR agency, Bonita Project after being frustrated with the slim budgets and lack of true diversity at standard PR agencies. Instead of complaining and settling with the status quo she decid…
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After experiencing a stressful period in her life and not wanting to turn to pharmaceuticals to her manage anxiety & stress, Andrea Barrera began looking into holistic healing, plants and the healing properties of CBD. This led Andrea to create Gracious Om, a CBD Infused beauty brand focused on healing, self-love & self-care. Listen in as we discus…
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Are you wondering if you should be posting or selling right now? Yes, absolutely! In this solo episode Lu'Cretia breaks down what you should post after doing your SWOT analysis and determining your position in the market. If you've been struggling with staying consistent with your content, you don't want to miss this episode. If you need help devel…
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Khadidja Toure watched her mom make her first million at 24 and was later inspired to launch her company, Kubra Kay Skincare. Her skincare line is influenced by West African skincare secrets that she learned from her mom and grandmother. Khadidja traveled to 25 countries in search of the best ingredients and skincare practices to incorporate into K…
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"I bet on myself and won" After being frustrated with purchasing multiple hair products for her multiracial family, Aisha Ceballos-Crump decided to use her grandmother’s secret hair ingredient “miel,” or honey in English to create the first Latina owned hair and skincare line for natural hair. Hair brands are generally segmented by race, gender and…
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"Self-Care is a daily decision to choose and prioritize self. Otherwise, we’ll just put ourselves on the back burner and that puts us in position to always be reactive to every situation that we experience." Dr Genovia Holmes believes that you should never leave home without your boundaries. She is a therapist, a certified dynamic mindfulness teach…
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In this solo episode Lu'Cretia is sharing tips on how to work from home while bingeing all 6 seasons of Sex and the City and being productive while doing so. (don't judge, lol) Most of us are on Work From Home status right now due to the Corona virus pandemic. This can be a little bit challenging, especially if it's new for you. Listen in to hear s…
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Today on the podcast I am chatting with Lindsay Wray the Chief Science Officer of Eighteen B, a skin care company that has developed an amazing product using the power of spider silk. Lindsay recently received the Elle Future of Beauty award for advancing sustainability in the beauty industry. Here's the twist, Lindsay originally thought of this co…
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