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Thrive Podcast for Floral Designers + Farmer Florists is the industry's #1 podcast for ambitious, passionate creatives who want to build profitable flower businesses. Join your host, Kathleen, for practical tips, easy ideas and simple strategies to help you make money in your flower business. If you're a floral designer on a mission to make money and build a flower business you love, this is the place to be! Whether your goal is to make 20K, 200K or more, you’ll be amazed how quickly you can ...
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If you're in the business of flowers, this show is for YOU.🌹 We invite floral professionals across the globe to share their knowledge and passion for flowers and business. Our mission is to inspire and help you be more successful. We love connecting growers to designers, spotting trends when they are just on the horizon and introducing floral professionals to new ideas. Since 1897, Florists' Review has served the global floral industry. We are thrilled to have this podcast medium to help exp ...
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Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. 🤗 Learn how to identify the signs of self-sabotage, understand its root…
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Join me for an exclusive peek behind the curtain as I dive into the exciting journey towards my next revenue milestone: $1 million. 😳 🤗 In this episode, I open up about the process I'm following to turn my dream into reality. Whether you're dreaming of reaching your own revenue goals or simply curious about the journey to success, this episode offe…
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If you're not getting enough inquires/leads/hits to your website (or they're not converting into customers) the problem isn't you — it's actually your marketing strategy. And the BEST news is we can fix that 🥰 So join Kathleen for this episode as she demystifies the process of conducting a marketing audit for a flower business, including insights f…
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Explore the challenges and opportunities of navigating change. Join Kathleen as she delves into the emotional journey of change and offers practical strategies for overcoming our natural resistance . Whether you're facing a major transition in your floral business or personal life, this episode will provide you with the tools and inspiration to nav…
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Learn how to release the burden of Pricing Guilt and embrace your full potential as a floral designer. Join me as I explore the common struggles floral designers have with pricing (yup, including me) and offer actionable insights for letting go of the guilt and confidently pricing your work. Whether you're a seasoned professional or just starting o…
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Unlock the secrets to crafting an offer that your floral clients will find irresistible. Join Kathleen — expert mentor to ambitious floral designers — as she shares her proven strategy for creating compelling floral offers that don't rely on discounts or being cheap. 🥰 Whether you're launching a new product, service, or promotional campaign, these …
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We invite you to a celebration of the women who've established deep roots in the floral industry. Today, we're joined by the trailblazing Valerie Christosimo of Black Girl Florist, Teresa Colucci, AIFD president and owner of Meadowscent, and Amy Marella, owner of The Hidden Garden, who share their personal transformations from other realms into the…
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Join Kathleen, mentor and coach to ambitious floral designers, as she guides you through 10 powerful questions designed to ignite your entrepreneurial journey 💃🏼 Learn how to self-coach so you can cultivate confidence as you navigate the challenges and opportunities of the floral industry (and life as well 🥰).…
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Are you tired of feeling overwhelmed by the endless to-do list that comes with running a floral design business? Today, I'm sharing my top 10 productivity shortcuts that will help you reclaim your time and streamline your workflow. But most importantly, they will help you conserve your precious brain-power so you can focus it instead on what you do…
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Whether you do your own branding or have people helping you, articulating your vibe is something that has to come from within you — the Flower Boss 😎 In this episode I'll walk you through my really simple, really effective and really fun way to build a mood board for your business. And you may be surprised to learn that I only want you to include O…
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If you've been a florist for a hot minute, you know what rejection feels like. It's that customer who says "no" because you're too expensive, or that bride who ghosts you after pouring your heart and soul into their proposal. In this episode I'll teach you a simple concept that changed my understanding of what it means to be rejected forever. Here …
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Get ready for a money makeover! In this episode, we dive into the financial side of floral design, demystifying crucial terms so can elevate your business profitability. Say goodbye to financial uncertainty and embrace the language of growth instead. 🥰 Helpful links from the podcast: Pricing with Confidence for Florists – https://forflorists.com/pr…
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I run my business — and live my life in fact — in 90 day increments. 🤗 And the first thing I do at the start of each 90 day stretch is set my goal. I have found this simple exercise to be the most important thing I do over the course of any three months and I share how I do this with you in this podcast. And if you want to check out my most favouri…
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This is the journey I'm on and I know many of you are as well. I purposely say "finding" because getting clear on the vision for your business (and life) is a process...a series of steps that don't all happen at once. Instead, I'll share with you five super-practical steps to take that will help you decide what you want and how to get it. 🥰…
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I know, "Time Management" has been done to death and, like you, I've tried all the things and gone to all the trainings. But, there are three hacks that I've collected over the years that have become my go-to tools for getting shi*t done. Join me today and I'll take you through each of them.Por Little Bird Bloom
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It's tempting to believe that the way to woo customers is to fight the Price War and offer products at the cheapest prices you possibly can. I know I did...and I can tell you from experience it does not work 😂 Instead, listen in to this episode and I'll share a different way to approach, and win, the Price War.…
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Being profitable during Valentine's Day is very different from being busy — and I learned the hard way that you can be really, really busy but not make much money 🤑 So listen in and I'll share my four best pieces of advice on how to be profitable during this unique floristry event.Por Little Bird Bloom
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As 2023 comes to a close, I thought it might be helpful to share with you my go-to framework for a little annual reflection. Like most things I do, I like to keep it short + sweet, so in this podcast, I share my 3-Step Framework and I talk through some of my best lessons for 2023. 💖Por Little Bird Bloom
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These five questions I've collected over the years have changed the game for me 💥 Whenever I'm feeling stuck or not liking the results I'm getting, I ask myself these Fab 5 questions. And, even when there aren't neat answers to each one, I ALWAYS find clarity and make progress.
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Contrary to what you may have heard, most people are not born being good at selling. I can say with certainty that I wasn't! Instead, we get to learn how to sell and, like everything else we do, get better at it with good instruction and practice. Listen in and I'll share some of my best selling tips that I use in my flower business.…
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When it comes to managing my work schedule, I've literally tried every system out there (ok, not every system but it sure feels like it 😵‍💫). But I recently experimented with a new way to organise and plan my time...and it has been AH-MAZING! It's a simple, three step process that has dramatically reduced the low-lying anxiety that comes from feeli…
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When things don't go as planned, it's really easy to jump all the way to "it doesn't work". As if there is NO other possibility that sits somewhere between it's working (All) and it's not working (Nothing). In this episode I'll share how us floral designers can break out of this unhelpful thinking by tapping into our super power — creativity. Becau…
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Now we all know that your website is how you get orders and inquiries. But in the past few years, I've started to look at mine in a totally different light — it's a tool to save me time. This may not seem obvious on the surface and for many of you it may even feel like the opposite, because websites take a LOT of work. But listen in this week and I…
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Buckle up for an awe-inspiring journey into the world of floristry, local farming, and community support. We promise you'll find yourself entranced as we uncover the unique ways small farmers have adapted and thrived in these challenging times, while also fueling a revival in gardening. Join co-hosts Jules Lewis Gibson and Nita Robertson, AIFD, CFD…
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I wish when I started this business someone had sat me down and said, "Kathleen, when it comes to building a profitable flower business, being a successful florist and actually making money doing what you love, it has nothing to do with being famous, having a cute shop front or making sure you check the box when it comes to qualifications and crede…
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You know that feeling... you get back from the wholesalers and you've bought waaaaay more than you should have. And you're left wondering: how did I let this happen? This was was experience every week for about four years 😆. So tune in and I'll share what I do now to avoid binge spending on product.Por Little Bird Bloom
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I did an Instagram test — how few followers did I need to get my first $8,000 wedding inquiry? The answer may surprise you: 113. Listen in as I share how I approach Instagram these days in a way that's much more enjoyable for me and that generates better results for my business.Por Little Bird Bloom
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Overwhelm is something every flower business owner, including me, will experience throughout their entire career. So let's learn how to get REALLY good at managing that uncomfortable feeling! If you're struggling to figure out what to post or what to focus on so you can grow a profitable flower business in 2023, then this is the podcast for you. 🤗 …
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Florist’ Review talks with Yvonne Ashton, Director of Marketing at Mayesh, and floral designer Canaan Marshall from Cannan Marshall Designs. Yvonne Ashton, a marketing whiz at Mayesh, unravels the family roots of this leading floral distributor, and Canann Marshall, a premier florist, shares his journey that started in a museum and slowly bloomed i…
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A few weeks ago I received an $8,000 wedding enquiry on my brand new Instagram account – that account has less than 200 followers and I'm so excited to be starting from scratch. If you're struggling to figure out what to post or what to focus on so you can grow a profitable flower business in 2023, then this is the podcast for you. 🤗 If you're enjo…
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In this episode I'll share with you the three things I know to be true about marketing and selling flowers. I wasn't taught any of them — rather I learned they were true from a lot of trial and error marketing my own flower business over the years. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a sc…
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What if I told you BIG changes can come from creating SMALL habits? For a long time I thought big results would only come from making epic changes to what I was doing but I know now this isn't true. Listen in to this episode and I'll share the three small habits I'm adopting this month. If you're enjoying the show, be sure to leave a review on Appl…
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This is a really useful exercise I go through when I think my marketing "isn't working". Listen in and I'll walk you through the process for getting into your ideal customer's shoes and then focusing your marketing efforts only on those things that will make their journey easier. If you're enjoying the show, be sure to leave a review on Apple Podca…
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We all want a successful flower business ... but our stockpile of enthusiasm is not endless and it will run dry from time to time. In this episode I'll share my top 5 tips for keeping your inner desire strong so that you can tackle everything that being a creative entrepreneur throws at you. If you're enjoying the show, be sure to leave a review on…
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Even though we know things are going to go wrong in our business and not unfold as we hoped, we're often left feeling like failures. I sure did, so listen in to this episode where I share exactly how I look at "failure" and what I do to turn it into a driving force for progress. If you're enjoying the show, be sure to leave a review on Apple Podcas…
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Yep, it's a mouthful — Intentional Identity Creation. But listen in to my story as I share a) what it is and b) how I used it just recently to create the identity of an organised florist for myself. Perhaps there's an identity you'd like to create for yourself too. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't fo…
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All of us have a money story: it's hard to make, there's not enough to go around, it's the root of all evil... These were some of the stories I used to believe without realising that they were holding me, and my business, back. Tune in and I'll share some super-simple ways to build an abundance money mindset. If you're enjoying the show, be sure to…
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Fear crept up on me in the most unexpected way the other day. It was a completely "irrational" fear but it was such a good reminder for me that, left unmanaged and unchecked, the primitive part of my brain will hold me back. Listen in to this episode and I'll tell you about what happened and how I managed it. If you're enjoying the show, be sure to…
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I used to manage wedding enquiries by doing what I thought I was "supposed" to do. And it got me exactly nowhere 🤦‍♀️ If this is you too, listen in to today's episode as I walk you through three super-simple ways to make your wedding enquiry process easier and more effective. If you're enjoying the show, be sure to leave a review on Apple Podcast a…
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You've probably heard the hype and may be wondering: do I need to get on the Threads bandwagon? That's a question I asked myself just the other day and wanted to share my answer with you, along with some other good insight into how florists can use social media to grow their business in 2023. If you're enjoying the show, be sure to leave a review o…
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Several years ago I was fortunate to attend one of Holly Chapple's in-person workshops in Raleigh, North Carolina. It was a fantastic experience and I carry around some of those key lessons with me to this day. In this episode I'll share my top 3 takeaways from that workshop that have stayed with me. If you're enjoying the show, be sure to leave a …
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