Interviews with fascinating people from a range of industries—from music and retail to journalism and technology—who are exploring their creative practices, inventing new ways of working, and helping shape a more inclusive world. In the 11th season of DB|BD, co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for.
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As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with ne ...
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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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Produced by: Paul Lidgerwood, managing director, Joanne Davies, publisher of Australian Design Review and Architectural Review, Madeleine Swain, editor of Architectural Review and Niche Media. Australian Design Review
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In these changing times, you know your business needs a fresh approach to its strategy. Dina Goebel shares 40 years of business design experiences and tips on how to future-proof your business for long-term success. She shares up-front experiences on what works, and doesn't work, rather than just dwelling on theories. Visit her website: diaryofabusinessdesigner.com to download resources and ask questions.
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Today, we’re talking about one of the most important yet often overlooked aspects of running a design business: contracts. I’m thrilled to have Erica Canas, Esq., a Florida licensed attorney and interior design enthusiast, join us for this important conversation. Erica is the founder of ID Law Shop, where she creates “best-practices” legal template…
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Send Katie a Text Message!! Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You’ll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They’re sharing what 2024 was like for their businesses, what they’re evaluating as we wrap up the year, how they’re strategically…
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Founder and CEO, Darla Powell, is an interior decorator herself and knows firsthand how to successfully market in this niche. After receiving countless requests from fellow designers for help with marketing their interior design firms, Darla saw a tremendous need for an agency well-versed and laser focused on marketing strategies and practices tail…
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Send Katie a Text Message!! ‘Tis the season for the Fall High Point Market of 2024! We know you’re here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we’re switching things up a bit! Di normally goes to market and gives us a recap on what’s trending in lighting, furniture, and…
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Douglas envisions Interior Designher as a community hub where designers can finally learn, share, rent or buy the business skills they should have learned in school. In addition to all sorts of free education resources - from people who know what they’re talking about - Doug is collaborating with a few of our “experts” to create a series of no-cost…
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With an eye for detail and a heart for storytelling and 19 years of experience, Paisley is a luxury interior designer known for blending cultural influences with timeless elegance. Her work spans from the Gold Coast of Australia to Oaxaca, Mexico, creating immersive spaces that evoke harmony and emotion. Paisley's global perspective and passion…
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Amber Rose Thomas is the visionary founder of "Launch with Amber," a bespoke service designed to elevate the effectiveness of Facebook Ads for coaches, experts, and course creators worldwide. Disappointed by the subpar results her clients experienced with traditional ad agencies, Amber, a Facebook™ Blueprint Certified Ads Manager and a CIM-accredit…
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Send Katie a Text Message!! Creative burnout hits even the best of us. And Jennifer Bertrand (that’s right, of HGTV’s ‘Design Star’) is here to share her story with us from not-the-right-fit clients to sources of inspiration to how she’s been able to sustain her current level of creativity—Jennifer’s baring it all! Tune in, and don’t miss today’s C…
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Ashley is a passionate designer with two companies that create wonderful design outcomes: her interior design firm- AYI & Associates and her furniture company- Ashley Yeates. This designer and business owner wears many hats. But thanks to family and faith, this multitasking mom can stay grounded and continue to focus on her purpose. She is wanting …
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Brittny is the founder and creative director for Homesmith Design, delivering her signature modern minimalist style. An entrepreneur at heart, Brittny started Homesmith Design as a solo passion project and has quickly grown it into a successful design studio serving clients across the country, while preserving the personalized service and experienc…
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Send Katie a Text Message!! Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wantin…
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Natalie Papier is an interior designer, art curator, and TV personality based in Charlotte, North Carolina. Natalie believes that meaningful design starts with art and that homes should be a reflection of the people who live in them, full of life, character, and warmth. She is a host of Magnolia Network’s Artfully Designed, now in its second season…
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In this episode we are talking to Suzanne Robson from Suzanne Robson Design located in Austrilia about the challenges involved in starting a second career in the interior design space along with running our own design businesses. Website: https://www.suzannerobsondesign.com.au/ Instagram: @suzannerobsondesign Profit Academy: https://theprofitacadem…
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Send Katie a Text Message!! Even if you are a company of 1, it’s critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra bac…
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Ovetta Sampson is the Director of User Experience Machine Learning at Google. In December 2023, Business Insider named Ovetta to their AI 100, a list of the 100 most influential people working in artificial intelligence. Her inclusion on that list is a refreshing addition. Ovetta approaches her work with generative AI and machine learning as an act…
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Rebecca Hay is known for her authentic, all-inclusive approach and has spent much of her design career building relationships with other designers and entrepreneurs. She has built a successful, 7 figure interior design business by trial and error, podcasts, online courses, and books. Over the last decade she has grown from an insecure student to ha…
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Ep. 82 -Let's Talk About Using an Art Advisor to Enhance Interior Design Services with Katharine Earnhardt from Mason Lane
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In this episode of "Let's Talk About Using an Art Advisor to Enhance Interior Designs," Laura Thornton chats with Katharine Earnhardt from Mason Lane Art Advisory. Katharine shares her extensive experience and insights on how contemporary art can elevate interior spaces. She discusses the importance of selecting art that not only complements the de…
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Send Katie a Text Message!! For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn’t just an impor…
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Jorge Fontanez is the CEO of B Lab, a non-profit network that believes business can be a force for good. B Lab is best known for certifying B Corps, companies that meet high standards of social and environmental performance and accountability. To become a B Corp, companies need to be transparently addressing things like DEI, their own climate footp…
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Designers questions are answered on the last Monday of the month. Send in your questions to get answered. More information on The Profit Academy for Interior Designers can be found here: https://theprofitacademyforinteriordesigners.mykajabi.com/ Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date …
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Ep.80 - Let's Talk About Unlocking Profits: Why Interior Designers Must Embrace Wholesale Over Retail
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In this enlightening episode of our podcast, we delve into the crucial shift from retail to wholesale sourcing for interior designers and decorators. We explore why embracing wholesale can dramatically increase profit margins, ensure project exclusivity, and reduce competitive price shopping. The episode provides a wealth of information on where to…
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Send Katie a Text Message!! Whether your design firm is new or not, it’s high time you learn how to make money and run a profitable business! No more free consultations. No more asking for permission to raise your rates. And certainly no more burying your head in the sand and not looking at your numbers. Award-winning designer and fellow podcaster,…
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Boutique PR agency founder committed to helping new and heritage brands achieve awareness through meaningful earned media placements. I launched ACPR in 2010 on a mission to do better PR. I now lead a small team who serves ~15 forward thinking, industry disrupting visionaries in the beauty, home, and lifestyle spaces. Website: https://allysonconkli…
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Tracy K. Smith is a Pulitzer prize winning poet, professor and librettist who served as the U.S. Poet Laureate from 2017-2019. She’s published five poetry collections, two librettos and one memoir-manifesto. She is also a Professor of English and African and African American Studies at Harvard. Her most recent Libretto for the opera The Righteous i…
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Jason Shader Smith is the founder and principal of The MLH Agency, an integrated marketing agency providing full-service branding, public relations, and event curation services. Passionate about working with mission-led startups, he founded MLH in 2023 to provide small and medium-sized businesses with fractional marketing support. Today, the agency…
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Send Katie a Text Message!! It’s Las Vegas Summer Market recap time! Our favorite visual merchandiser, Diana Rushton, is here to tell all. From textures and color palettes to furniture and lighting—we’re talking all about what’s trending. Is gray gone for good? How about Farmhouse style? And when it comes to choosing which market you go to for your…
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In this month’s interactive episode of "The Business of Beautiful Spaces," Laura Thornton dives into the most pressing questions from interior designers. From tackling complex project challenges to refining business strategies, Laura offers tailored advice and insights to elevate your design practice. Whether you’re struggling with client communica…
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S11E7: Using Design to Show the World Your Truth with Dionna Dorsey and Production Designer Olivia Peebles
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In this episode of DB|BD Ellen McGirt and Jessica Helfand talk with two extraordinary women from two seemingly different corners of the design world: Dionna Dorsey and Olivia Peebles. We say “seemingly” because, while they occupy different design disciplines, they approach their work in similar ways. They are both multidisciplinary designers with t…
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Ep. 76 - Let's Talk Seasoned Insights: Navigating Misconceptions in Interior Design Business + So Much More with Sarah St. Amand
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1:19:39
Welcome to another episode of "Let's Talk Design," where we dive into the heart of interior design with the experts who shape our spaces. Today, I'm thrilled to introduce a very special guest, Sarah St. Amand. With over 25 years of experience, Sarah has masterfully assembled a dynamic and creative team at Sarah St. Amand Interior Design. They speci…
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Send Katie a Text Message!! Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and technology. You may not want to admit it, but AI is here to stay! It can even have a positive impact on your firm—if you let it. And that’s just one collaboration you can engage in! There’s also the opp…
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Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. With ov…
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In this exciting episode of "The Business of Beautiful Spaces," we are thrilled to welcome Stacey Cohen from Stacey Cohen Design and Design Your Business with Stacey Cohen Workshops. Stacey brings her wealth of experience from running a successful design firm for over 15 years and shares her journey in developing a comprehensive step-by-step guide …
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Send Katie a Text Message!! Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you’ll hear in today’s roundtable discussion with Aaron and Kari, people are longing for …
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Melissa is a former successful residential interior designer with over 25 years of industry experience. Since becoming a business coach 15 years ago, Melissa has worked with thousands of clients to dramatically boost their revenue and deliver more time for creative work through smart systems and proven processes. Most importantly, Melissa believes …
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S11E6: Why an Inclusive Global Economy is a Redesign Project with Mastercard’s Shamina Singh
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Twenty years ago, Shamina Singh took what might seem like an unlikely leap from a decade-long career as a labor and political organizer into an executive position at one of the world’s biggest financial institutions. To Singh, this leap was a logical next step in her fight for equity and inclusion. She is now the co-founder and president of Masterc…
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This episode I am answering your questions! Last Monday of the month I will answer you questions, so send them in at info@thebusinessofbeautifulspaces.com The Profit Academy for Interior Designers: https://theprofitacademyforinteriordesigners.mykajabi.com/ Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay …
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Send Katie a Text Message!! Systems and processes are likely not the first things that come to mind when you think of scaling your design business growth. It’s much more appealing to dream of luxurious Tuesday mornings spent sipping coffee and being creative. But—those “boring” systems and processes are the real movers and shakers that get you more…
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Amber De La Garza is The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought-after coach, trainer, speaker, writer, host of the Small Business Strai…
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S11E5: WNBA Commissioner Cathy Engelbert on Talent, Activism, and the Business of Basketball
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The WNBA is both the moment and a movement. Approximately 400,000 fans attended WNBA games during the first month of the 2024 season, the highest first month attendance in 26 years. An average of 1.32 million viewers are tuning into each game. A historic rookie class that includes Angel Reese and Caitlin Clark are bringing new eyeballs to a game th…
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From humble beginnings, Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. His portraits have appeared on The Oprah Winfrey Show and CBS News, in People and O Magazine, and in the halls of Harvard University and The Norman Vincent Peale Center, and countless beautiful homes across the U.S. Today, Jeffrey spe…
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Send Katie a Text Message!! We’re here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visited the High Point Market and is here to tell all. From how to merge sustainability and trends to updating a space designed with a previous decor trend to all that’s new in color, lighting, and textures—…
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Introducing The Profit Academy for Interior Designers The ultimate blueprint to pricing expertise and elevating your profitability with this online course exclusively tailored for interior designers, decorators, stagers and any design enthusiast. In this program you learn by a step-by-step approach how to confidently price your interior design proj…
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Richard Buery is the CEO of Robin Hood, New York City’s largest poverty fighting organization. It supports high-impact community organizations and partners with state and local governments to elevate New Yorkers out of poverty. In 2023 alone, Robin Hood invested $129 million in 200 carefully selected poverty fighting organizations. And New Yorkers …
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Ep. 68 - Let's Talk About Introducing a Repricing Fee to Maintain Workflow in your Design Business
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In this episode, we will explore how to manage clients who delay the timeline after the design presentation, holding up your workflow. Whether clients are busy with life or struggle with decision-making, there are strategies to keep them on track. One effective approach is making project pricing valid only for a certain period and implementing a re…
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Send Katie a Text Message!! Networking as an interior designer can be intimidating—but it doesn’t have to be. Not if you’re armed with the perfect questions to ask, a plan of action, and all the rest of the advice LuAnn Nigara shares with us in this insightful and inspiring conversation! Hear from one of the most connected women in the industry jus…
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This episode I focusing on the complexities of condo projects for interior designers, here's a structured way to discuss the critical aspects such as understanding condo board rules, logistical considerations, design limitation and solutions and regulatory compliance. The Profit Academy for Interior Designers: https://theprofitacademyforinteriordes…
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In 2015, interior designer Jonsara Ruth and architect Alison Mears received a grant to study the use of building materials in affordable housing. This grant led to the creation of the Healthy Materials Lab, a design-led research lab based out of the Parsons School of Design that raises awareness about toxins in building materials and draws attentio…
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Ep. 66 - Let's Talk About the Power of Mindset Coaching with Jami Sparling of Authentic Armour
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Speaking with Jami Sparling, mindset coach from Authentic Armour in this episode. Jami is a mindset coach and the founder of Authentic Armour, empowering entrepreneurs to unlock their potential through transformative mindset coaching. With a diverse background spanning paramedicine and interior design, Jami's transition from creative entrepreneur t…
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Send Katie a Text Message!! One of the most critical aspects of business is the sale—and your body language could be killing your close rate. An interior designer’s nonverbal communication to clients must exude calm and confidence from the very beginning. But how exactly can you do that? Nancy Ganzekaufer is a body language trainer who specializes …
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Ep. 65 -Let's Talk about Mastering AI in your Design Business with Stacy Thorwart from The Intelligent Designer.
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Leveraging her expertise in both residential and commercial design, Stacy has created an accessible online education platform that equips designers with the skills and knowledge to seamlessly integrate AI into their workflows. Since its launch in 2023, AI for Interior Designers has taught over 550 designers globally how to unlock AI’s potential. In…
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