Los mejores podcasts de Brand Fortress HQ (2024)

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061: Tactic Tuesdays: The Secrets To Hiring Superstar Talent 42:25

16d ago42:25

42:25

Unlock the secrets to crafting a powerhouse team that can turbocharge your brand's trajectory! Is it time to stop going it alone and embrace the might of a diverse team? Our latest episode of Brand Fortress HQ Tactics Tuesday promises to reveal why the lone wolf strategy may be holding you back and how embracing specialized skills can lead to unpre…

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060: Tactic Tuesdays: Understanding Modern Product Launches & New Amazon Tactics 40:14

23d ago40:14

40:14

Launch strategies have changed in the last couple of years as Amazon has changed their rules. Ready to understand your product launch strategy and master the art of audience building? Join us as we explore groundbreaking techniques with Matt, an expert in launching new brands. Discover how engaging with trending communities like biohackers and the …

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059: Tactic Tuesdays: Leveraging Community to Grow Your Brand 37:57

30d ago37:57

37:57

Ever wondered how to turn a small community into a powerhouse for your brand? Discover the surprising journey behind Gio, a unique non-alcoholic beverage brand, and learn how building an engaged audience before launch can create excitement and momentum. Inspired by Ryan Daniel Moran's innovative approach, we share how sharing weekly updates—even ab…

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058: Tactic Tuesdays: Amazon Accelerator & New Amazon Releases 41:31

1M ago41:31

41:31

How do you solve a months-long problem in minutes? Join us as we navigate the Amazon Accelerate conference, where Amazon sellers like you seek immediate solutions to longstanding account issues, all while grappling with the realities of Amazon's priorities. You'll discover how the expanding Seller Cafe has become a beacon for frustrated sellers des…

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057: Tactic Tuesdays: Trade Show Tactics & Secrets 39:42

2M ago39:42

39:42

Unlock the potential of trade shows to elevate your brand with insights from our guest, Mike, a seasoned Amazon seller who has shifted gears towards this exciting avenue. Discover how transitioning from the competitive Amazon marketplace to harnessing the power of trade shows can become a game-changer for brands, especially in niche markets like pr…

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056: Mastering Brand Building Strategies & Retail Success with Irena Todd 38:11

2M ago38:11

38:11

Ever wondered how to turn a simple idea into a thriving brand? Join us as we unpack the secrets of brand building with Irena Todd, the visionary co-founder and CEO of Blue Zebra Brands. Irina's journey from managing giants like Degree and Tresemme at Unilever to founding a house of clean, natural personal care brands is nothing short of inspiring. …

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055: Tactic Tuesdays: Slashing Amazon Fees & Boosting Profit Margins in 2024 40:15

3M ago40:15

40:15

Want to unlock profit potential by cutting Amazon fees in 2024? This Tactics Tuesday episode of Brand Fortress HQ is packed with actionable strategies you can't afford to miss. Learn how to optimize your product dimensions and packaging to slash fulfillment costs, and discover the benefits of using third-party logistics (3PL) for multi-channel fulf…

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054: Tactic Tuesdays: The Changing Landscape & Your Brands Future on Amazon 41:24

3M ago41:24

41:24

What if you could navigate Amazon's evolving marketplace and come out a winner? In this episode of Brand Fortress HQ, we make sense of the rising competition from Chinese sellers and platforms like Temu, and what it means for your brand. Discover Amazon's bold strategy to create a lower-cost marketplace segment, allowing Chinese manufacturers to se…

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053: Tactic Tuesdays: Maximizing Market Share & Amazon Insights 27:18

3M ago27:18

27:18

Ready to unlock the secrets to skyrocketing your market share? Today on Brand Fortress HQ's Tactics Tuesday, we promise you'll gain essential strategies for leveraging Amazon Insights like never before. Join us as we reveal personal tales from the pool industry during the COVID-19 boom, showcasing how even soaring sales require vigilant market shar…

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052: Tactic Tuesdays: Mastering Advanced Amazon PPC Strategies 48:25

4M ago48:25

48:25

Can mastering Amazon PPC strategies catapult your online sales to the next level? Tune in as we uncover advanced tactics that top performers use to dominate the marketplace. In this episode, Matt, with his wealth of experience analyzing hundreds of advertising accounts, shares powerful insights on why single SKU campaigns and separating match types…

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051: Tactic Tuesdays: Manufacturing Mastery - Maximizing Discounts & Managing Supplier Terms 48:40

4M ago48:40

48:40

Can you tell the difference between a manufacturer and a trade company? Join us for Tactics Tuesday as we uncover the surprising tactics trade companies employ to appear as manufacturers, based on a revealing story from Mike's colleague's visit to China. We'll guide you through essential strategies to verify your suppliers' true identities and the …

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050: Tactic Tuesdays: How to Make Small Bets on New Products 37:05

5M ago37:05

37:05

Are you ready to unlock the secrets behind successful product launches? Join us as we break down the complexities of bringing new products to market and why not every launch needs to hit it out of the park. In our latest episode, we dive deep into the strategies that can make or break your brand, from leveraging singles and doubles to understanding…

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049: Tactic Tuesdays: Pixeling Audiences 28:53

5M ago28:53

28:53

Can leveraging the power of pixeling take your remarketing to the next level? Discover how Mike uses Switchy, a dynamic redirection tool, to not only track and redirect links but also pixel audiences across multiple platforms like Google, Facebook, and TikTok. We'll uncover how you can capture and remarket to audiences interacting with QR codes on …

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048: Tactic Tuesdays: How To Beat Ridiculous FBA Fees 37:54

5M ago37:54

37:54

What if you could slash your Amazon FBA fees by simply redesigning your products? Join us on this Tactics Tuesday at Brand Fortress HQ, where we dive into the nitty-gritty of reducing those burdensome fees that eat into your margins. Learn from Mike's eye-opening case study on pool nets, revealing how modular designs can significantly cut down fulf…

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047: Tactic Tuesdays: Upgrade Your Hiring Process 32:27

5M ago32:27

32:27

Hiring the right talent can make or break your business growth. Imagine the relief of not overburdening your existing team while seamlessly integrating new members who align perfectly with your organizational goals. In today's Tactics Tuesday episode of Brand Fortress HQ, we guide you through essential strategies to attract and retain top-tier tale…

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046: Tactic Tuesdays: The Wrong Customer Avatar 34:51

6M ago34:51

34:51

What if your marketing strategy is targeting the wrong audience altogether? This episode of Brand Fortress HQ takes you through a pivotal realization by Mike at the Billion Dollar Seller Summit, where he identified the necessity of shifting his focus from the end users to the actual buyers. Mike discovered that the majority of Amazon purchasers are…

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045: Beth Benike: Transforming Necessity into a Thriving Brand, Retail Strategies, and Shark Tank Triumphs 51:56

6M ago51:56

51:56

Ever wondered how a simple idea can transform into a thriving brand? Beth Benike, the innovative founder of Busy Baby, reveals the fascinating journey from a mom’s necessity-driven solution to leading a successful business. Learn how Beth harnessed customer feedback and resources like Bunker Labs to evolve her product line, from bibs with tether sy…

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044: Tactic Tuesdays: Money Is In The Problems 31:55

6M ago31:55

31:55

Ever wondered how you can turn problems into profitable ventures? On this episode of Brand Fortress HQ, we promise to reveal how tackling customer pain points head-on can lead to unwavering brand loyalty and sustainable growth. Inspired by the wisdom of Alex Hormozi, we explore game-changing strategies and real-world examples, including our pool pr…

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043: Tactic Tuesdays: Amazon AI Optimization 31:18

6M ago31:18

31:18

Unlock the full potential of Amazon's AI and take your product listings to new heights with the insights from this Tactics Tuesday podcast. As I sat down with industry expert Mike, we peeled back the layers of Amazon Comprehend and Rufus to reveal how they're changing the game for sellers and shoppers alike. We promise an eye-opening discussion tha…

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042: Leo Sgovio: Unraveling Amazon Selling Secrets & Harnessing the Power of Analytics 50:13

7M ago50:13

50:13

Embark on a journey through the digital commerce landscape with the astute guidance of Leo Sgovio, an Amazon maestro who has transformed his idea of a Santa website into a formidable digital marketing presence. Sgovio, joins us to share a wealth of insights that will revolutionize the way you approach e-commerce. His story is a testament to the pow…

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041: Tactic Tuesdays: Prime Day 32:28

7M ago32:28

32:28

Ever wondered if Amazon Prime Day is the golden ticket for every brand? We tear down the facade of one-size-fits-all strategies as we navigate the complex waters of Prime Day sales, particularly for high-end products like my own pool cleaning tools company. Join us for a revealing discussion that uncovers the true impact of deep discounts and mass …

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040: Deana Karim On The Art of Stock Management & Online Retail 29:35

7M ago29:35

29:35

Venture into the world of e-commerce and healthy living as Deana Karim, the brilliant mind behind Good Deeds, joins us on the Brand Fortress HQ podcast to share how her quest for healthier options as a new mom led to the creation of a keto-friendly baking mix empire. Prepare to be inspired by her journey from product development woes to triumph on …

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039: Tactic Tuesdays: Failing without it being Fatal 33:52

7M ago33:52

33:52

Embarking on the entrepreneurial journey often feels like a high-stakes game of chess where strategy, diversification, and the occasional calculated risk are your only constants. This episode peels back the curtain on my own e-commerce misadventures, showcasing the gritty reality that success is often preceded by a series of instructive failures. W…

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038: Travis Zigler: Optometrist to Online Empire, Mastering Marketing & Philanthropy Integration 59:15

7M ago59:15

59:15

Discover the entrepreneurial brilliance of Dr. Travis Zigler, who transitioned from optometrist to e-commerce titan, as he sits down with us on the Brand Fortress HQ podcast to share his incredible journey. Travis opens up about the strategies that propelled his company to multimillion-dollar success, with a special focus on Hydrate, their customer…

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037: Tactic Tuesdays: Amazon Creator Connections and UGC 38:03

7M ago38:03

38:03

Strap in for an insider's journey of Amazon Connect and the finesse involved in a User-Generated Content (UGC) strategy. Join us for tons of insights and experiences. Mike, doesn't shy away from mentioning the rough patches, recounting how initial budget constraints and a sales slump led to some unexpectedly positive outcomes, like landing a magazi…

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036: Kyle Binder: Mastering Amazon Markets, Digital Nomadism, and Customer Conversion Secrets 1:11:07

7M ago1:11:07

1:11:07

Today we welcome Kyle Binder, the brains behind Pet Lovers, as he pulls back the curtain on his e-commerce odyssey—from a serendipitous click on a Tai Lopez ad to a thriving Amazon venture. Our latest episode traverses Kyle's tale of growth, a strategic relocation to Thailand, and the camaraderie found in a digital nomad enclave speaks to the very …

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035: Tactic Tuesdays: How To Win Friends & Build a Community 30:15

7M ago30:15

30:15

Ever wondered how a sincere smile or a firm handshake can lead to your next big business break? Our latest episode uncovers the transformative power of authentic relationships in the Amazon selling community. Through a narrative inspired by Dale Carnegie's wisdom, I recount a chance encounter that blossomed into a lucrative partnership, and we trav…

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034: Isaac's E-Commerce Insights: Transforming a Side Hustle into an Amazon Triumph 1:11:22

7M ago1:11:22

1:11:22

Embark on a transformative journey with Isaac, as he details his escape from the corporate grind to the thrilling world of an Amazon seller, all while keeping his day job. Isaac's story is not just a narrative, it's a blueprint for those aiming to create their own brand without forgoing the stability of a 9-to-5 income. Tune in to discover the stra…

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033: Tactic Tuesdays: Hiring Freelancers & VA's (Part 2) 23:54

8M ago23:54

23:54

Ever wondered how to snag that perfect first-time hire or if agency outsourcing is the golden ticket? Matt and I unpack the complex world of hiring, sharing the gold we've mined from our experience with VA Philippines. From confronting hiring stigmas to honing the art of management, our latest episode is a treasure trove of insights for entrepreneu…

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032: Ritu Java's Masterclass on Mastering Amazon PPC and Transforming Data Analysis 54:58

8M ago54:58

54:58

Unlock the full potential of your Amazon storefront with the unparalleled insights of Ritu Java, CEO of PPC Ninja, who joined us to dissect the intricate world of Amazon PPC. Together, we navigated the transition from a niche Etsy entrepreneur to a commanding presence on Amazon, offering a unique perspective on standing out amidst fierce competitio…

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031: Tactic Tuesdays: Hiring Freelancers & VA's (Part 1) 28:40

8M ago28:40

28:40

Ever found yourself tangled in the web of recruitment mayhem? Fear not! Our Tactics Tuesday will equip you with a blueprint for assembling a powerhouse team, from freelancers to executive assistants. Mike and I dissect our journey from a sluggish hiring process to a well-oiled machine, emphasizing the need for clarity and foresight in staffing. We …

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030: John Li's Masterclass on Leveraging PickFu for Game-Changing Amazon Feedback and Product Optimization 47:15

8M ago47:15

47:15

Unlock the secrets of consumer feedback that could revolutionize your Amazon business, as we chat with John Li, the innovative mind behind PickFu. You're about to embark on a journey that will reveal how a simple idea evolved into an indispensable tool for entrepreneurs eager to refine their products and branding to perfection. Prepare to be inspir…

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029: Breaking into Brick-and-Mortar: Secrets to Expanding from Amazon to Retail 34:40

8M ago34:40

34:40

Ever wonder what it takes to break into the big leagues of retail from the crowded Amazon marketplace? Mike has walked that wholesale path with his pool cleaning tools, aiming for the shelves of Leslie's Pool Stores, and it's a journey rife with challenges and triumphs. This episode peels back the curtain on the push from online to brick-and-mortar…

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028: Vanessa Hung Unveils the Art of AI-Driven Product Listing & Advertising on Amazon 54:54

8M ago54:54

54:54

Unlock the secrets to e-commerce success with Vanessa Hung of Online Seller Solutions, as she graces our podcast with a treasure trove of insights from her journey to CEO. Diving headfirst into the world of Amazon, Vanessa reveals the essentials of catalog management and inventory optimization that could make or break your online venture. We're pee…

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027: Tactic Tuesdays: Launching the Podcast - Behind the Scenes 37:50

8M ago37:50

37:50

Embark with us on a fascinating voyage through the podcasting journey where we discuss the birth and growth of our show from casual chats to a hub of expertise, particularly for those navigating the Amazon selling cosmos. Our episode peels back the curtain to reveal how these audio adventures can become a goldmine of repurpose-able content, unlocki…

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026: Corey Brown's Masterclass on Dominating E-Commerce with Stellar Branding and Strategic Amazon Presence 49:29

8M ago49:29

49:29

Unlock the secrets to e-commerce success with branding whiz Corey Brown, as he joins Mike Kaufman and me, John Stogin, to dissect the intricacies of making your mark on platforms like Amazon, Walmart, and Shopify. Corey's transformation from apparel sales to an e-commerce phenom offers a treasure trove of insights for anyone looking to thrive in th…

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025: Tactic Tuesdays: Audiences & UGC 35:52

8M ago35:52

35:52

Unleash the secret sauce of branding as we serve up a sizzling conversation on how user-generated content (UGC) has transformed our barbecue accessories brand. From our early days of sparking an organic UGC campaign to watching it flame up into a wildfire of customer reviews and unboxing videos, this episode is a feast of insights. We'll share how …

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024: Dano Falk Mastering Amazon, Brand Identity, and Global Expansion 53:42

9M ago53:42

53:42

Embark on an entrepreneurial odyssey with us as our guest Dano Falk, a former jazz saxophonist turned digital mastermind, unveils his remarkable transition and the creation of DevDevDevice. This episode promises a wealth of knowledge, from the birth of a unique Amazon venture to the intricacies of selling it with the aid of brokers. Dano's narrativ…

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023: Discover and Master Geo Ranking & Old School Mail Mastery 40:30

9M ago40:30

40:30

Unlock the transformative power of geo ranking and direct mail in the ever-evolving game of Amazon sales. Something we had a great conversation about with a previous guest: Eddie Wheeler. Venture beyond conventional tactics as we unravel a strategy that's reshaping how sellers escalate their product visibility across various regions. We dissect the…

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022: Bradley Sutton's Secrets to E-Commerce Innovation and Amazon Launch Success 57:20

9M ago57:20

57:20

Embark on an e-commerce odyssey with the legendary Bradley Sutton of Helium 10, whose journey encompasses more than just buy buttons and business spreadsheets. From grappling in sumo tournaments to leading the charge in Zumba classes, Bradley's diverse background sets the stage for this episode's deep dive into the online marketplace. We'll chart t…

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021: Mastering the Art of Amazon Pricing: Unveiling Game-Changing Strategies 44:45

9M ago44:45

44:45

Unlock the secrets to dominating Amazon's marketplace as Matt, a virtuoso in price optimization, joins us to spill the beans on crafting the ultimate pricing strategy. He's not just another guru; Matt's proven tactics have powered countless sellers to the top. Prepare to have your sales philosophy transformed as we dissect everything from the initi…

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020: Abe Chomali's Blueprint for Navigating the Evolution of eCommerce Advertising and Mastering Amazon's Landscape 49:23

9M ago49:23

49:23

Prepare for an exhilarating journey through the labyrinth of eCommerce advertising with the sage guidance of Abe Chomali, the strategic maestro behind XP Strategies. With his treasure trove of knowledge spanning three decades, we discuss the seismic shifts from the days of mail-order catalogues to the current digital bazaar, honing in on the timele…

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019: Five Quick Wins on Amazon You Can Use Right Now 28:29

9M ago28:29

28:29

Get ready to unlock the secrets of Amazon success, as we welcome Mike, an Amazon whiz with a knack for boosting brand growth. Our latest podcast episode is a goldmine for brand registered sellers looking to harness the power of Amazon's Product Lifecycle Support service. We reveal how this invaluable resource can transform your customer support exp…

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018: Yoni Mazor's Journey from Military Intelligence to Profit Protection in E-Commerce 48:54

9M ago48:54

48:54

Embark on a thrilling exploration of e-commerce with Yoni Mazor, the insightful co-founder and chief growth officer at GETIDA, as your guide. From the tactical precision of Israeli Navy Intelligence to the forefront of the Amazon marketplace, Yoni's narrative is a captivating blend of strategy, growth, and the unyielding pursuit of excellence. His …

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017: Tactics Tuesday: Product Inserts & Building a List 31:07

9M ago31:07

31:07

Unlock the secrets to nurturing post-purchase customer bliss and watch your brand loyalty skyrocket! With Matt's insights, we unravel the art of keeping your customers engaged after they hit the 'buy' button, even when it seems like Amazon has all the control. From a conversation on QR codes to a conservative-themed water brand that's making waves …

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016: Eddie Wheeler's Advanced Tactics for Maximizing Sales Through Amazon's Geo Ranking 34:09

10M ago34:09

34:09

Discover the hidden levers of success on Amazon with Eddie Wheeler from Guava Listings, our expert guide through the labyrinthine world of Amazon's geo ranking system. This episode peels back the layers on an often-overlooked factor that can make or break your product's visibility and sales: geographic search result variance. Prepare to have your m…

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015: Crafting Warranties That Resonate With Your Audience and Differentiate Your Brand 45:58

10M ago45:58

45:58

Ready to turn the odds in your favor on Amazon? This episode promises to arm you with the insider knowledge of Mike, a veteran brand owner who has mastered the art of leveraging warranties to stand out in a crowded marketplace. As he unfolds the narrative of his nine-year journey, you'll discover how his lifetime unlimited free replacement warranty…

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014: Brian R Johnson's Expert Insights on Amazon Advertising, Algorithm Secrets, and Sales Growth Strategies 1:15:12

10M ago1:15:12

1:15:12

Prepare to unlock the secrets of e-commerce mastery with Amazon advertising virtuoso Brian R Johnson, who joins us to distill over a decade's worth of insights into a single, potent listening experience. Brian's trek through the digital marketplace has been nothing short of a grand masterclass, and now, you get a front-row seat to his profound know…

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013:Navigating the Shift from Amazon to Retail Shelves 36:48

10M ago36:48

36:48

Ever wondered how to evolve your online retail prowess into a brick-and-mortar triumph? Mike did just that, and we've got the inside scoop on his strategic shift from Amazon success story to retail partnership potential. This episode peels back the curtain on Mike's innovative approach to engaging major retailers and how customer loyalty and unbeat…

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012: Ben Leonard on Turning Passion into Profit, Global Expansion, and Brand Resilience 53:36

10M ago53:36

53:36

Prepare to be enthralled as Ben Leonard, a zoologist turned e-commerce extraordinaire, reveals how he transformed his passion for fitness into a multimillion-dollar brand—all without a textbook business education. His evolutionary tale from academia to the apex of online retail not only shatters preconceived notions but also serves as a beacon for …

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