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The Brand Experience Podcast

POWER SHIFTER Digital

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Welcome to ‘The Brand Experience,’ a forward-thinking podcast dedicated to reshaping how purpose-driven brands engage with their customers. Where we delve into the heart of ‘The Experience Economy,’ exploring how innovative digital products & services and strategically designed brands not only survive but thrive. Join us as we uncover the magic that unfolds when brands align their purpose with the needs of the modern customer.
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Futuristic organizations design themselves around emotion and people, not just function and process. Guided by the idea that what you get on the inside, you get on the outside--today's smartest organizations are diving into talent science, organizational psychology and customer experience. It's led to a sea change in how we think about the world of work and how to compete for talent and customers. It's also led to a race to brand from the inside out, starting with culture. ​ The X Dive Live ...
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The Business of Blogging, Photography, Influencer Marketing & Professionalism, specifically from the point of view of India. I bring 16 years of experience working as a professional photographer, artist, social media influencer & business consultant to the "podcast-table". Online Brand Building, Social Media Strategy, Influencer Marketing for Brands, Digital Marketing, Social Media Marketing, The Business of Photography, Professionalism & Pricing, Pricing Your Services, Professional Photogra ...
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In episode two, the host discusses with guest Katie Deloso, a product designer passionate about intertwining brand and product experiences. Katie shares her journey from San Francisco to Charlotte and details her role at Nurture, where she combines design and behavioural science in digital projects. The conversation covers the importance of a cohes…
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Embracing the Experience Economy with "Howie" Howatson In this inaugural episode of 'The Brand Experience,' host JP Holecka delves into the significance of customer-centric branding in the digital age. JP contrasts 'customers' with 'consumers' to emphasize the importance of personalized service and discusses his extensive career in the media indust…
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The Instagram CEO Adam @mosseri, recently posted about changes that are coming to @instagram, specifically video & entertainment. I'm sharing my thoughts on the same & what creators, brands & small business can / cannot do.#Instagram #InstagramVideoCentric #InstagramEntertainmentPlatform #InstagramLikeTikTok #VideoCentric #EntertainmentPlatform #In…
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QUESTIONS What are the precautions you take while painting brooches in the monsoon season? Any varnish changes? Where and how to start your product photography journey? What can we do if our Instagram account gets hacked? Instagram Help link : https://help.instagram.com/368191326593075/ Facebook Link : https://www.facebook.com/hacked While posting …
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QUESTIONS You do so many things, would love to know how you started your career and 3 best and 3 bad experiences. How to maintain sanity in this insane time? As an influencer & beside putting all my effort & info in my content, why am I not growing? What kind of content helps in engaging people & clients? Do you also do overall business coaching ap…
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QUESTIONS : Why don't you paint cake bases or serverware? Your brooches are beautiful but I can't pull them off. They don't suit me. | Regarding your masks, what about the paint smell? Doesn't it last long? Go to https://masks.naina.co to get first dibs on a pre-launch discount. | I see Naina always smiling, confident & creative. What's the secret?…
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Is it true that "when you're starting as an artist, you should be charging minimal to get commissions"? Not true. It is shit advice given by those who didn't make money when they started & are trying to maintain that shit status quo by giving younger artists bad advice. You're not going to get commissions because you are cheap. Calculate your CODB,…
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A brief description about what we encountered while flying from Delhi to Bikaner for our stay at @narendra.bhawan.bikaner The hotel has a super cool "we pay, you stay" offer for travelers. More details about this via the link in their Instagram bio.We flew Air India. It's the only direct flight from Delhi to Bikaner.#StaySafe #WearAMask…
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How do you get more potential clients as your followers? For a not so camera friendly person... Talking to the camera is similar to talking to another human being. If you can do the latter, then you can do the former. It's ok to fumble - it's ok to say "ooops" and not edit it out of the video. If still photographs and posing in them bothers you, do…
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Santoshi is a popular Instagrammer from India. She is 26 years old. A student of Architecture. She lives in Bombay. Her previously popular blog The StyleEdge, has not seen an update since August 2019. Santoshi posted an IGTV video on her Instagram channel. Here's a link to the IGTV video ( this was later deleted by Santoshi ) : https://www.dailymot…
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QUESTIONS : 1. What's the one thing that you're really worried about right now? 2. I'm a wedding photographer who hasn't posted on IG since March. How do I start posting again? Posting about weddings just didn't seem right ... how do I re-approach it now, 4 months later? 3. If there are so many things you want to do... how to zero in on one? 4. In …
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( Instagram Profile Review : https://www.naina.co/instagram ) How to enhance writing skills?@devinesevenEver tried glass painting?@tushar_babbarHow do you deal with friends (not close ones), asking for free business advice?@sanjanasamuelHow are you keeping your eyes safe despite being exposed to screens so much?@manhpreetsinghHow to find your ace s…
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Workshops : workshopsbynaina.com Art Shop : khaosphilos.com Subscribe to the Newsletter : naina.co/newsletter Any photography session in the coming weeks? Yes! Definitely one free webinar for an hour where I plan to talk about the absolute basics for those of us who know a good photo when we see it but don't know how to get there. And then a 2-3 ho…
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How do you differentiate between positive criticism & unwanted advice? "Criticism" has two definitions : "the expression of disapproval of someone or something on the basis of perceived faults or mistakes" & "the analysis and judgement of the merits and faults of a literary or artistic work". The former is negative & unhelpful. The latter can be he…
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As a new brand / creator, how do I get visibility? How will people get to know about me?...... Online + offline approach. 1. Do / make / be good quality. 2. Meet people in-person / interact online.3. Talk about what you do, consistently. Share.4. Repeat. Give it time. If you have money, advertise to reach larger audience for the purpose of brand aw…
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TLDR : No. Don’t.Some of the reasons that I’ve been able to think of why selling on Etsy is a bad idea for your brand and business :.....ALGORITHMSYou, your shop, your brand and your livelihood is at the mercy of Etsy’s Algorithm. If they decide to de-incentivize the category of products under which you’re selling, how are you going to battle that?…
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How to make a shift from Freelancing to Professional when it comes to Photography?A Freelancer is someone who is self-employed and hired to work for different companies on particular assignments. A Freelancer is a Professional. "Free" + "Lance" : a medieval mercenary - a professional hired to do a job. A Professional might be a Freelancer or an Emp…
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Read related blog post here on the Naina.co blog. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her…
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Disclaimer: I am not a lawyer. This is not legal advice. I'm only talking about my experiences & how to probably handle it professionally. Speak to a lawyer who has worked with photographers and / or is an Intellectual Property lawyer & knows laws on privacy & copyright. Naina Redhu is a professional photographer. Her career, spanning 16 years, sta…
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This is part of an ongoing series where I talk about getting started on Influencer Marketing from the point of view of Brands. If you are a brand / brand manager & have been wanting to understand how to work with Influencers, I recommend getting started from Part 1 on this playlist on YoutTube Naina Redhu is a professional photographer. Her career,…
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You don't HAVE TO create something new everyday to post on your social media accounts. Your first responsibility is towards yourself and your family : stay safe, stay home! Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & gr…
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Extracted from an Instagram Live Session. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Collector. Naina has her own pod…
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Trigger warning : I'm talking about the shift in perspective I was gifted when a friend of mine passed away. Grief, loss & a different way of looking at things. Dedicated to Bargoti. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to bra…
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For the hashtag episode from 2 yrs ago, listen to episode no. 61. Not much has changed in terms of usage & relevance but there's a frenzy in confusion around hashtags. Are they effective? What's your goal? What are you trying to achieve? Hashtags are a tool to use, not a game that you need to win. Naina Redhu is a professional photographer. Her car…
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What is engagement anyway? When anyone can buy comments, likes, video views, etc., what is the value of this "engagement"? Why are you even ON Instagram in the first place? Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & gr…
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About to hit 100 episodes on my podcast, some of you are new & I need to consolidate who I am too! So hi! Listen to me talk about who I am, what I do, how I got here, briefly. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding &…
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Back at Adobe Max for the second time. Recording & posting from Los Angeles. What's Adobe Max, what I was doing here & what's next! Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clien…
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Is TikTok relevant? Should you be on it? What can you do on it? Etc. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as an Innovation Management Consultant, to branding & graphic design work for international clients, to a full-time solo-entrepreneurship as an Experience Colle…
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Dictionary meaning of motivation : reason for acting/behaving a certain way.Reading 24-25 year olds saying they're demotivated / feeling old.It's not about being motivated, it's about showing up, consistently, day after day and putting in the work.Motivation will strike you at 3am but you'll be in bed and by the time you wake it, it's gone.It'll st…
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An introduction to the concept of "Seven Streams of Revenue" or income, for self-employed solo-entrepreneurs. Sharing examples of what my own multiple Streams of Revenue are and some suggestions of additionals ones that anyone can pursue. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems,…
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Post Confluence 2019 thoughts. I was moderating a panel where we discussed the menace of fake followers & how that affects the industry. I touch on that for a bit. I also talk about why and how one should never work for free. Naina Redhu is a professional photographer. Her career, spanning 16 years, started with an MBA in IT & Systems, to a job as …
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