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Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and ta ...
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Ink and Impact for Christian Writers - Write a book, self-publish, book marketing, author tips, book coach
Dalene Bickel
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Welcome to Ink and Impact for Christian Writers! I’m your host, Dalene Bickel - book coach and ghostwriter with more than 25 years in the self-publishing industry. Whether you’re working on your first or fiftieth book, I’m here to help you become the writer God called you to be. Each week you’ll receive rotating content full of practical information and tangible tips as well as occasional expert interviews and industry insights, all from a Biblical perspective. Get ready to ditch overwhelm, ...
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Kindle Unlimited—everyone’s talking about it, but is it the right move for your book? In this episode, we’re breaking down what Kindle Unlimited is, how it works, and the key factors every author needs to consider before enrolling. Because while KU can open doors to new readers and boost your book’s visibility, it’s not the right fit for every auth…
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Send me your feedback! Have you ever wondered why your voice as a writer is so important? In this episode, Dalene shares a captivating story of how her voice literally saved her college career and reveals the three key reasons why your author voice matters, especially as a Christian aspiring author. Discover how your unique identifier sets you apar…
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Should you start your own publishing company? Word seems to be getting around in author circles that this may be the key to unlocking greater credibility, bookstore access, or even “jumping the line” beyond the self-published category. But is that really true? In this episode, we break down the myths and realities of becoming your own publisher, ex…
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Pricing your book isn’t just a numbers game—it’s a strategy that can make or break your success on Amazon. In this episode, we’re busting the biggest pricing myths, like whether your eBook really needs to be $0.99 or free to gain traction. We’ll dive into the realities of price positioning, share savvy strategies to make your book competitive, and …
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Send me your feedback! Are you struggling with feelings of imposter syndrome? You know, the belief that you don't know enough or aren't qualified enough to write and share your God-given message. Imposter syndrome is often the result of comparison, a lack of confidence, and/or fear of not hitting certain standards or goals (aka perfectionism). If y…
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Amazon Author Central just made a quiet but significant change—no more URLs in author bios. What does this mean for your author platform, and how can you make sure your website still gets traffic? We break down why keeping your bio fresh matters more than ever and share a simple, proven workaround to keep your readers connected. Plus, we dive into …
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Success as an author isn’t just about writing a great book—it’s about making smart marketing and business decisions. But what if you’re unknowingly getting in your own way? In this eye-opening episode, we’re unpacking the sneaky ways authors sabotage their own success, from marketing missteps to mindset traps that hold you back. You’ll discover the…
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Send me your feedback! Writing a book that makes an impact takes forethought and strategy. In today's episode, Dalene Bickel shares five ways to write a book that readers will buy and recommend. Leave a voice message via SpeakPipe. Work with Dalene: 1:1 book coaching session (single) 1:1 book coaching sessions (ongoing) Thanks for listening! Join t…
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Send me your feedback! Keeping up with trends in the publishing industry is important for all authors, but especially indie authors like you. In today's episode, Dalene Bickel discusses the 11 trends outlined by Andrew Rhomberg in his article, "The Future of Book Publishing - 2025 and Beyond." Book recommendation: Stitching Your Story Piece by Peac…
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Every author hits a point where they wonder: Should I just give up? If your book isn’t selling, your marketing efforts feel like a dead end, and hope seems lost—don’t throw in the towel just yet. In this episode, we’re digging into the real deal-breakers that can make or break a book’s success, but more importantly, we’re exploring powerful ways to…
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An investment in book marketing and publicity is an investment in all the hard work you've poured into your book. But why is book marketing so expensive? And are those cheaper, one-off services really worth it? In this episode, we're breaking down the true cost of book marketing—what you’re really paying for, what actually moves the needle on book …
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Send me your feedback! Things don't always go as planned. In this episode, you'll learn how to handle the unexpected disruptions and obstacles that will inevitably materialize throughout your author journey. Be sure to respond to the poll! Do you want to see more content about: How to write life story How to self-publish your book How to market you…
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We spend a lot of time talking about Amazon (and that matters) but when was the last time you searched for your name or book on Google? Did your website show up? Or is your author website getting lost in the vast expanse of the internet? While Amazon visibility is crucial, Google matters just as much when it comes to connecting with readers and mai…
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Send me your feedback! This episode is a clarion call to Christian writers to remember who you are in Christ and why your book matters. The stakes are high, my friend. Listen in. Author Marketing Lab Become a better marketer and sell more books, not just through mere information, but also through actual application. Each session covers one particul…
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Ever gotten on Amazon to search for your book and—BAM—nothing? If your title isn’t appearing for search terms you think should be working, you’re not alone. In this eye-opening episode, we’re lifting the curtain on Amazon’s elusive algorithm to explain why some books get prime visibility while others remain hidden in the shadows. We’ll walk you thr…
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Send me your feedback! Join the new Author Marketing Lab! The first monthly session begins Friday, January 31, 2025. Register today! In today's episode, you'll discover the 3 Best Places to Find an Editor PLUS: 2 places to avoid finding an editor, What questions to ask when considering an editor, What you can expect to pay an editor, and 1 specific…
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Is your book lost in a sea of titles on Amazon? If you feel like your title is dead in the water, you’re not alone. In this episode we’re digging into the horror of feeling rudderless on Amazon—why it happens and, most importantly, how to fix it. We chat about the telltale signs of a lost book and proven strategies that can reignite your engagement…
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Send me your feedback! You know when you set out to write a book and it seemed so straightforward - just transfer the message or story in your head into a typed document and then send it to a publisher and boom! You're a published author! But then you sat down to write and you experienced writer's block, so you turned to Google, joined some FB grou…
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Dreaming of seeing your book featured in libraries—and even appearing there in person to meet eager readers? This episode is for you! We’re unlocking the secrets to getting your title onto library shelves, plus sharing insider tips on securing author events right where your audience is waiting. Discover how to approach librarians, learn what makes …
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Send me your feedback! ✍ WRITING YOUR FIRST BOOK? Get 1:1 book coaching with me! https://dalenebickel.com/bookworthy-coaching Are you an aspiring indie author wondering exactly how to self-publish your book? These 5 steps are critical for your book's success! ✅ SELF-PUBLISHING CHECKLIST - free 2-page comprehensive checklist that helps you self-publ…
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Everyone wants to guest on podcasts these days—but landing the spot is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep effectively, calm your nerves, and bring your A-game to the mic. We’ll share insider tips on what hosts and audiences reall…
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Send me your feedback! Are you a risk taker or a resolution maker? If you're tired of putting "write a book" at the top of your resolutions year after year and it never getting done, it's time to take some strategic risks as a writer. Listen in for 5 ways to take strategic, micro-risks that will help you write and publish your book in 2025. Resourc…
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Celebrate Your Writing Journey, the New Year, and the 100th Episode of Ink and Impact! (Bonus Episode)
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Send me your feedback! Congratulations, my writing friend! You've accomplished much to get where you're at today and there's even more to look forward to in the new year! Listen in as I celebrate your journey with you, provide some celebratory ideas, and share how far the Ink & Impact podcast has come over the last two-and-a-half years. I couldn't …
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In a crowded digital landscape, authors are always on the hunt for new ways to reach readers. Substack has risen as a newsletter platform that promises creative freedom and direct audience connection—but is it right for you? In this episode, we’re diving deep into Substack’s features, benefits, and challenges. We’ll explore who it’s best suited for…
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Send me your feedback! In this episode, Dalene highlights 12 topics from the Ink & Impact podcast to help you reach your writing goals in the new year. If writing and publishing a book is one of your new year's goals, you definitely want to listen to this episode! Want to be featured on the upcoming 100th episode on December 31st? Simply submit you…
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It’s almost time to flip the calendar and embrace a brand-new year—and with it comes the perfect opportunity to refresh, reset, and reinvigorate your author brand. In this episode, we’re sharing a step-by-step checklist to help you usher in the next twelve months with confidence. From the one thing authors almost always forget to update on their we…
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6 Marketing Considerations for Christian Writers [Part 3 of A Season for Holiness: A Renewal Plan for Writers]
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Send me your feedback! It's time to fulfill your calling by putting your faith in action! Now that we’ve laid the foundation (Ep. 96) and erected the structure of our writing lives (Ep. 97), it’s time to open wide the doors to both invite readers in and to go out and meet them where they’re at. We shouldn’t consider marketing as our enemy. It’s a n…
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Ready to supercharge your book’s visibility on Amazon? In this episode, we’re revealing some of the best-kept secrets for optimizing your Amazon retail page to drive traffic and boost sales—just in time for the holiday shopping season! From insider tips to easy-to-implement strategies, you’ll learn how to fine-tune your page, attract more readers, …
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Send me your feedback! Today, Dalene shares 6 ways to build your faith as a Christian writer. We tend to bypass God – the source of unlimited strength, wisdom, and nourishment – as we rush to create things that we think will satisfy. Most of the time, it’s not done intentionally. Often, it’s because we get so wrapped up in the busyness of life that…
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What’s the secret to writing a book readers can’t wait to pick up? In this episode, we’re uncovering the overlooked strategies that make a book not only fit its market but also compel readers to buy. From crafting the perfect book idea to aligning your work with reader expectations, we’ll deep dive into the steps most authors miss when creating and…
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6 Essential Habits for Christian Writers [Part 1 of A Season for Holiness: A Renewal Plan for Writers]
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Send me your feedback! Is your soul thirsting for more of Christ this Christmas season? Do you have a sense that you’re supposed to be doing something more for God with your writing, but you just don’t know what or how? Are you ready to jump off the holiday hamster wheel and into the arms of God? If you answered “yes” to any of these questions, I i…
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We’ve got something truly special for you in this episode and we're launching it on Small Business Saturday! We've just launched a program created by and for *you*, our amazing listeners! After four years of incredible questions, feedback, and requests, we’re thrilled to announce the launch of our brand-new mentorship program. If you’ve loved the i…
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We’re closing out the year with a bang in this special episode where Amy and Penny answer some of the best book marketing questions we’ve received all year! From “How many books do I need to write to be successful?” to predictions for next year’s trends, and even “What’s the most successful marketing strategy you’ve ever seen?”—we’re diving into it…
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Send me your feedback! If you're a writer who wants to publish a book in 2025, then be sure to listen to today's episode to discover the 5-step publishing process you need follow. PLUS, you'll learn about my Black Friday deal that enables you to join Bookworthy Academy at a 40% discount for 4 days only! ADDITIONAL RESOURCES: Your Path to Publishing…
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In this unabashedly honest episode, we’re pulling back the curtain on the rookie mistakes that can make authors look like amateurs—and even open them up to being taken advantage of. From networking missteps to pitching for reviews or media consideration, we’re covering the blunders that cost time, money, and reputation. Everyone starts as a newbie,…
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Send me your feedback! This episode dives into the what, why, and how of audiobooks for authors. If you've ever wondered if you should create an audiobook, this episode is for you! Not only does guest Linda Goldfarb share the benefits of audiobooks, she also offers tips and strategies for how to best create and market your audiobook. Resources Dale…
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It seems like now, more than ever, scammers and hacks are everywhere. Penny can't go a week without someone offering to "turn her book into a movie" and if you've listened for a while, you know how we feel about that! In today’s world of book publishing, scammers and inexperienced providers are everywhere, and knowing who to trust can be tough. In …
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Send me your feedback! Schedule your 1:1 coaching call with bonus CTA audit! If you really want to write a book, there are 5 things you need to stop doing right now to make significant progress, become more confident, and sell more books. And if you'd like to learn even more tips and develop a custom action plan that gets you unstuck, motivated, an…
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Like Amazon, Goodreads is cracking down on spam and bot author accounts, many of which are producing subpar AI generated content — but protecting the platform means adding a stricter vetting process before authors get to network with readers. In this urgent episode, we dive deep into these changes with insights from Amy, our resident Goodreads expe…
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Send me your feedback! Schedule your 1:1 coaching call with bonus CTA audit! Do you wish you got more engagement on your blog posts, social posts, and newsletters? Have you ever wondered how some authors manage to sell more books, receive more book reviews, and get more people to recommend their books than others? There are many reasons, and many s…
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We thought we'd drop in with another urgent Amazon PSA! Amazon delays can be a nightmare for authors, especially when everything is set for a carefully planned launch day, and your book still hasn’t gone live. Recently, Amazon’s Kindle Direct Publishing (KDP) platform has been experiencing lengthy approval delays, sometimes taking weeks to process …
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Struggling to get media attention for your book? You’re not alone. In today’s ever-changing media landscape, landing interviews and features has become more difficult than ever. In this episode, we dig into the reasons why it’s so hard to get a “yes” and more importantly, what you can do to change that. We’ll reveal strategies for cutting through t…
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Send me your feedback! I got the idea for today's episode after reading an article about how Scholastic, the popular children's book distributor, selects their titles and marketing campaigns. That got me to thinking about what successful authors do to sell more books, regardless of whether they're traditionally or indie published. It will probably …
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Audiobooks are all the rage, but are you truly ready to dive in? In this episode, we’re peeling back the layers of the audiobook world, revealing why it’s not as simple as it seems. Yes, thanks to AI it’s easier (and cheaper) than ever to create an audiobook, and with its booming popularity, the revenue potential is tempting—but rushing in could be…
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Send me your feedback! Are you a Christian author who struggles to effectively market your book? If so, you'll want to listen to the entire episode to discover practical and proven ways to balance your faith with your book marketing efforts from guest Cathy McIntosh. Listen in! Resources Mentioned in this Episode: 1:1 Coaching Session with Dalene B…
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In this episode we’re exploring a unique but underutilized strategy that even the biggest publishers swear by—having a backup book cover! Join us as we dive into why our very own author, Marlene Bell, is always prepared with a second cover, and why you should be, too. We'll share her experience and how her sleuthing around the strategies of major p…
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Send me your feedback! In today's episode, host Dalene Bickel discusses the nitty gritty about book reviews. Topics covered include: The big myth around a certain # of book reviews on Amazon and why reviews really matter The recent FTC ruling about reviews Two often overlooked places to find new book reviewers How to ask for book reviews from your …
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We’re dropping a special, urgent episode into your feed! Amazon is cracking down hard on claims like "100,000 books sold" and "Amazon bestseller" and even "Award-winning author." If you’ve used these statements on your cover, your book description or author bio - really anywhere on your retail page - this is a must-listen episode. We’re breaking do…
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Send me your feedback! In today's episode, I define what a book coach is, explain what a book coach does, and share 3 questions you should ask yourself to determine if you need a book coach. Bonus: You'll also walk away motivated and emboldened as a Christian writer! 🎧 So tune in and don't forget to leave some feedback using the link above! Resourc…
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Don’t let the wrong vendors hold you back! We're talking about finding the best service providers for your book project. From choosing the right cover and interior designers, to selecting the perfect website developer, we’re giving you all the inside knowledge to avoid the common (and costly) mistakes authors often make. We’ll discuss key questions…
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