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The Story of Advertising. (And my part in its downfall) 15 Episodes that tells the story of advertising from the very beginning. The definition of a brand, their emergence at the turn of the century. The development of Radio and TV, the Madmen era. London and the swinging sixties. The emerge of the Media Agency and lessons for the future. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin, Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President an ...
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Episode 15. Finale. The Media Price Wars, Media Kickbacks, Jon Mandel and where we go from here. Lessons.
27:16
The last Episode in our Story brings us to today. What I set out to understand The Story of Advertising and the reason for a current downfall or, a collapse in advertising standards. We started with the brands from the Egyptians BC, the development of brands through the 1800-1900s with Pears Soap, Wrigleys, Coca Cola and The Industrial r Revolution…
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Episode 13. 1980's & 90's. "Greed is Good!" The holding company emerges and starts the downfall.
37:00
The 1980’s signified too, a change in the general financial business attitude too, just as the advertising power base was shifting from Madison Avenue New York, to London’s Soho as we said in the last episode. And of course, the Saatchis showing that Ad Agencies could be financial business too for the first time. This is the significant moment in t…
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Episode 14 1990's The Madmen sell, Agencies are split – The Media Bucket Shop and Creative Agencies, ending the full service, one stop shop.
17:05
The “expensive” Mad Men skilled Advertising types were consequently, cast out in the cost cutting or, they simply left because they had been bought out in the 1980s. They didn’t want to stay anyway and as I explained, most of those owners were the true advertising creative people. So, through buyouts, it was the creatives that were missing first. T…
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Television became the driving force of Advertising and consequently by their Advertising Agencies. It was all new and it needed expertise and cannot be underestimated. Television is the key to this new advertising age and perhaps, still largely is. Television became the driving force of Advertising and consequently by their Advertising Agencies. It…
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‘Madmen’ as if often thought, did not mean they were just ‘crazy’ or ‘mad’, although they were, but rather to explain that they were the men of New York’s Madison Avenue, the heart of American Advertising. Men from Madison Avenue, Madmen. A place where I started too. The madmen had seen the power of the new TV and scrambled to understand this new m…
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The ‘swinging sixties’ developed a culture of smoke-filled rooms, ashtrays on board room tables and extensive drink cabinets in offices. A culture of free-flowing sex and Chivas Regal. Fun. Women too, entering the workforce – a sexual revolution of short miniskirts and Playboy. The three-martini lunch. Carnaby Street, Mary Quant, Twiggy and The Rol…
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The story of advertising continues with Marconi's 'Wireless', Bose, Hertz, Edison, Tesla, Morse and The Titanic. But here come WW1 in 1914 and stymies it all. The on-going establishment of Newspaper advertising, albeit with their new weekly sophistication, meant advertising was still really a one-horse pony as the 20th century began. The first radi…
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The ‘Voice of America’, Tokyo Rose, Axis Sally (an American employed by the Nazis) and William Joyce ‘Lord Haw Haw’ (American born although often wrongly referred to as being Irish, because he lived there as a child and developed an accent) with his show “Germany calling”. As Goebbels, the chief Nazi propagandist noted; “It would not have been poss…
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Huge GDP growth across the world, Japan notably, coupled with low interest rates and that new massive military spending in the face of a Cold War, all fuelled a boom. The emerging ‘hippy’ generation through the 1960’s. The swinging sixties, Mary Quant, Carnaby Street, Acid and the Mamas and Papas. Peace. Make love not war. A raft of new housing (so…
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Episode 4 Bring on the Brands! Robber Barons, Pears Soap, Coca-Cola, Bass and the emergence of brands.
10:02
Here we talk about Brands coming into being. Pears soap in 1807, Tate & Lyle 1921, Bass Ale 1876, Quaker Oats 1901, Coke 1886. Brands meant the need for Advertising Business and the need for new Media to advertise in. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.…
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The Story continues with new media advertising opportunities (actually Newspapers and Outdoor Posters only at this stage and the first Ad Agencies. Everything was coming together...... Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow …
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Episode 6 Advertising Agencies really emerge and the father of Advertising, James Walter Thompson.
18:09
The story goes on as Ad agencies develop properly and James Walter Thompson starts creative 'teams' and new marketing rules 1900. The father of Advertising, the one I'd love to have met. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fello…
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The Story of Advertising continues with a mass innovation and manufacturing surge between 1800 and 1900 brings Products into being, which then require, marketing and Advertising. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The…
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What is the definition of a brand? How did they start? We look at the development of branding and why it's important because once we had brands, we had advertising. Once we had advertising, we had advertising Agencies. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO…
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First in the story of Advertising. 11 episodes by a second generation Adman and industry insider. Stuart Fogarty. Stuart is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing…
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