Bonus Holiday Minisode - Jacob Mohrmann and the Behavioral Science of Gift Giving

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Ho-Ho-Ho! It's a surprise holiday-themed mini episode of Action Design Radio! (Stocking stuffer sized, if you will -- we will.)

Erik and Zarak are joined by Jacob Mohrmann for some timely advice this holiday season on how to shop for gifts that are sure to go over well with your loved ones. Jacob is the Research and Insights Manager on the behavioral science team at Maritz, a company that specializes in employee experience solutions, incentive travel, customer loyalty and reward programs. Their history with gift giving goes back to the 1920's, when they created the tradition of giving people a gold watch at retirement.

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