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We sit down with filmmakers, marketers, priests, CEOs, and everyone in between in our search for meaning. Grab your favorite libation and join us for an exploration of relationships, movies, creativity, business, and ultimately, the meaning of everything. It's got comedy, drama, and hopefully a little wisdom. Ryan Freng, John Shoemaker and the Backflip crew tackle all the issues they've faced in building a production company, a creative marketing studio, or whatever they're calling themselve ...
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Ever wondered what goes on in the mind of a priest when preparing a sermon? Join us for a laugh-filled conversation with Father Matthew Pearson as we navigate the art of storytelling and humor in sermons. Father Matthew gives us a peek into the challenges and joys of crafting homilies that are both impactful and concise, respecting the Pope's guida…
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Ever wondered how to balance marathon training with a full-time job, or what it takes to transition from college life to a professional career seamlessly? This episode promises you a rollercoaster of insights and personal stories as we introduce our new full-time staff members, Alexis and Maria. Alexis takes us through her journey from college grad…
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Can technology truly bridge the gap between generations, or does it create an unbridgeable chasm? Join us for an engaging conversation with Katie Kennedy as we sip our drinks and reminisce about our shared experiences with the Chamber of Commerce. We dive into the power of relational marketing and the importance of community connections. Remember t…
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Have you ever wondered about the true authenticity behind "world's best" claims? This week on the Let's Backflip Show Happy Hour, join Ryan Freng and special guest Brandon Gries as they kick off with a 30-second dance party and a hilarious discussion inspired by the movie Elf. We dive into Brandon’s unique listening habits and how they mirror his s…
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Ever wondered how a top cinematographer stays on top of his game in the ever-changing landscape of filmmaking? Join us as we chat with Jordan, a seasoned director of photography and cinematography, about navigating the unpredictable nature of the industry. From the winter slowdown to the relentless hustle, we share firsthand experiences on keeping …
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Curious about the cutting-edge tactics driving success in marketing today? Join us as we sit down with Chelsey Bowers, a powerhouse in the marketing world. With a career spanning over two decades, Chelsey has tackled everything from owning a talent agency in Nashville to leading marketing efforts for prominent brands. We delve into her innovative a…
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Have you ever wondered what it takes to transition from a stable nine-to-five job to the exciting world of entrepreneurship? Join us as we sit down with Steve Donovan, a seasoned media professional and current educator at Madison College, who shares his remarkable journey through various roles in media and education. Steve is an awesome friend who …
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We're bringing on Alexis Bakken, who started out as a production & editing intern and has recently found her self on our full-time team. What do bungee jumping, sky-diving, and shark tanks have to do with marketing? Join us with your favorite libation and maybe you'll find out. Topics in this Episode (00:02:25) What are we drinking? (00:04:19) Who …
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Grab your favorite libation and join us for some industry talk this Friday. We're hanging with Jill Genter of WKOW. Jill Genter is the Manager of Marketing and Creative Services at WKOW (ABC) in Madison, Wisconsin and is the Executive Producer of WKOW’s lifestyle show, Midday Madison. She has been at WKOW for 35 years! Topics in this Episode: (00:0…
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It's really why we tune in most years: to check out the commercials. It's a professional hazard. This year, we have Andy Wallman of KW2 joining us to discuss. Andy is president at KW2 and resident Super Bowl Commercial TV critic. Grab your favorite libation and join the fun. Topics in this Episode: (00:02:41) An interesting year for Super Bowl comm…
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In this Happy Hour podcast, John and Ryan are chatting with Brandon Gries about their recent collaboration, Bare Metal, a film that explores sustainability in the digital infrastructure industry. They also reveal the final act of Backflip's Whodunnit Murder Mystery! Topics in this episode: (00:04:17) What does Brandon do? (00:06:40) Why was Brandon…
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In this Happy Hour podcast, John and Ryan are chatting with the Backflip team about some of the awards they won at the 2022 American Advertising Award show! Timestamps (4:51) Our first guest…. Scott Pfeil! (7:57) Miami Scott! (20:14) Emily and Hannah! (25:57) What does it mean to win awards? (41:04) The other guys. (47:02) […]The post 83 – Celebrat…
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In this Happy Hour podcast, we’re chatting with Laura Borkenhagen and Andrew Carlson about web, marketing, and ministry! Timestamps (8:47) Who is Laura and what is her role at Fort Wilderness? (18:19) Who is Andrew and what is his role at Fort Wilderness? (21:57) Following the call while still using your talents. (26:48) What does […]The post 82 – …
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In this Happy Hour podcast, we’re chatting with Adam and Andrea Parikh about targeted advertising, their craziest ad placement, and TikTok. Timestamps (8:46) Who are Adam and Andrea Parikh? (12:33) Digital out of home marketing. (16:02) Should you advertise in every medium? (18:23) Adam’s face on a billboard? (22:32) What is the craziest place Adam…
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In this Happy Hour podcast, we’re chatting with Tyler Kortekaas about how he ended up in Madison studying film production and why he makes films. Timestamps (6:40) Who is Tyler Kortekaas? (7:32) Tyler’s first video project. (8:08) NLE’s. (19:39) What did Tyler find interesting about film. (22:28) Tyler’s favorite writers. (29:49) How did Tyler end …
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In this Happy Hour podcast, we’re chatting with Edmundo Reyes about two of his projects, Revive Parishes and Real + True. Timestamps (11:13) Who is Edmundo Reyes? (28:10) Real + True. (54:35) Producing high quality Catholic content. (59:54) Preparing kids to make their own choice. (1:14:45) Two truths and a lie. Transcript Ryan Freng 4:11 […]The po…
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In this Happy Hour podcast, we’re chatting with Emily Shea about TikTok marketing, virtual events, and time management techniques. Timestamps (11:12) Who is Emily Shea? (19:19) S&B’s 75th anniversary. (28:01) TikTok marketing. (37:36) What gets Emily up in the morning? (40:10) Staying focused. (58:12) Virtual events. (1:03:05) The limits of technol…
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In this Happy Hour podcast, we’re chatting with Daniel Kinney about His business ‘The Diligent Company’, what it’s like to be a one man band and lessons that he has learned in the industry. Timestamps (4:28) Who is Daniel Kinney? (6:24) One man band? (7:35) What does a work week look like for Daniel? (22:17) […]The post 77 – Staying Diligent with D…
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In this Happy Hour podcast, we’re chatting with Steve Kroll and Jordon Meyer about the mysterious world of PPC and what it’s like to be a digital agency. Timestamps (6:40) What is Jordan watching right now? (8:04) Who is Jordan Meyer? (9:20) What is Steve watching right now? (12:10) Who is Steve Kroll? (14:47) Who […]The post 76 – Let’s get Granula…
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In this Happy Hour podcast, John and Ryan are chatting about the pre-production that goes into Backflip’s annual Christmas video! Timestamps (4:24) Christmas video origins. (21:21) Backflip’s approach to their Christmas videos. (26:15) Where we’re going there is no box. (53:27) Crew with no budget. Transcript Ryan Freng 1:58 Hello and welcome back …
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In this Happy Hour podcast, we’re chatting with Nathan Stevens and Matthew Roth about documentary filmmaking and narrative shorts, with a focus on exploring the complexities of faith. Timestamps (8:15) Who are Nathan and Matthew and what is their story? (10:24) How did Matt start making films? (13:16) Nate’s origin story. (16:57) Enjoyable Christia…
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In this Happy Hour podcast, we’re chatting with Fr. Tait Schroeder about the Congregation for the Doctrine of the Faith, discipline within the Catholic Church and Covid in Rome. Timestamps (13:09) Who is Fr. Tait Schroeder? (19:19) What is the Congregation for the Doctrine of the Faith and what role does Fr. Tait fill? (35:12) […]The post 73 – Fr. …
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In this Happy Hour podcast, we’re chatting with Carolyn Averill about a big website we just redesigned for her. Joining us will be Hannah Hess, designer, and Emily Wenman, developer, here at Backflip. Timestamps (5:21) St. Ambrose website redesign. (21:23) What was the most challenging part of the process for Hannah and Emily? (26:58) How […] The p…
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In this Happy Hour podcast, we’re chatting with Matthew Pearson about his vocation, the Vatican during COVID, and Breaking Bad! Timestamps (9:27) Who is Matthew Pearson? (13:01) What led Matthew to study media? (22:00) Where stage of the seminary is Matthew in? (30:23) How does Matthew see his interest in media carried out in his […] The post 071 –…
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In this Happy Hour podcast, we’re chatting with Lynne Fraser about German beer hall party’s, film school, and the challenge of innovation. Timestamps (12:20) Who is Lynne Fraser? (24:24) Good Fortune. (27:58) Ski Team. (30:41) German beer hall party. (35:15) Agencies. (48:29) Film school? (1:03:06) What innovations is Lynne excited about? (1:23:18)…
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In this Happy Hour podcast, John and Ryan are chatting about software that they use to keep productions running smoothly. Timestamps (6:31) Studio Binder. (18:43) Frame.io (27:46) Dialpad. (40:02) Basecamp. (46:27) Notion. Transcript Ryan Freng 2:18 What’s up world? I’m Ryan Freng, co creative director here at backflip. And joining me as I say alwa…
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In this Happy Hour podcast, we’re chatting with Max Olmsted about life at Backflip, VFX, and The Top Hat Balloon Show. Timestamps (7:18) Who is Max Olmsted? (11:28) The interview. (17:38) Jordan Johnson. (26:37) Story time. (32:30) VFX. (39:15) Life at Backflip. (42:46) The Top Hat Balloon Show. (45:40) How does Max stress out? (54:50) […] The post…
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In this Happy Hour podcast, we’re chatting with Benny Rose about being a father, music, and pop culture. Watch the chat here: https://www.youtube.com/watch?v=8lGmJb-D-DI Timestamps (6:40) Who is Benny Rose? (15:35) Pop culture. (17:12) The Toys That Made Us. (21:36) Conventions. (26:06) Being a father. (30:28) Not the drummer. (44:02) How do you pr…
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In this Happy Hour podcast, we’re chatting with good-friend and co-conspirator Rob Pero about traveling for work, life at home, and fitness. Watch the chat here: https://www.youtube.com/watch?v=kb1ORykXhdM Timestamps (5:51) Who is Rob Pero? (7:13) What is a regular day look like for Rob? (10:00) How does Ryan handle all the work travel? (25:42) Int…
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In this Happy Hour podcast, we’re chatting with Apache Danforth about public relations and project management. Watch the chat here: https://www.youtube.com/watch?v=a2ilT9zh_ko Timestamps (6:05) Who is Apache Danforth? (10:52) Sovereign nations. (13:34) Growing up on a reservation. (16:26) Apache’s traditional name. (20:10) Family trees. (29:53) Pow…
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In this Happy Hour podcast, we’re chatting with Cord Young & Dave Hibler about red light therapy, adult onesies, and business during a pandemic. Timestamps (10:30) What do Dave and Cord do? (15:09) Which onesie is Dave and Cord’s favorite? (19:47) How did Forever Lazy begin? (21:58) How did someone source manufacturing in 2009? (24:41) […] The post…
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In this Happy Hour podcast, we’re chatting with Brent & Peggy Hoffman about entrepreneurship. Timestamps (8:16) Who and where is Peggy Hoffman? (11:55) Has Peggy always led an active lifestyle? (29:11) What do Brent and Peggy do? (49:45) Seal team 6. (55:26) Working with different sleep schedules. (1:06:28) Tattoos. (1:18:24) Double standards? (1:2…
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In this Happy Hour podcast, we’re chatting with Fr. Scott Jablonski and Marc Laudonio about conversion, vocation, and basketball. Timestamps (7:05) Who is Fr. Scott Jablonski? (9:28) Who is Marc Laudonio? (14:22) Working with your best friend. (22:46) How do friends have both a good personnel and professional relationship? (38:43) The definitive pr…
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In this Happy Hour podcast, we’re chatting with Fr. John Putzer and Carolyn Averill about the priesthood, and virtual events. Watch the chat here: https://www.youtube.com/watch?v=uOOrRdvPtSg Timestamps (11:22) Who is Fr. John Putzer? (16:52) Fr. John’s day to day. (19:21) Axis & Allies. (23:45) What are the different roles a priest can fill within …
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In this Happy Hour podcast, we’re chatting with Eli Fhima about his role as Director of Operations at Fhima’s in Minneapolis. Watch the chat here: https://www.youtube.com/watch?v=5UDg_9TeGrs Timestamps (3:46) Who is Eli Fhima? (5:22) The setting. (15:26) Can the maître d’ hang? (22:45) How do John and Ryan process the heavy stories they tell? (34:4…
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In this Happy Hour podcast, we’re chatting with Sarah Noonan about her role as Social Media Director for the Wisconsin Historical Society. Watch the chat here: https://www.youtube.com/watch?v=pTkg9mC7fMI Timestamps (5:23) Who is Sarah Noonan? (10:49) A finger in every pie. (12:32) Moving to social. (22:18) What does the Wisconsin Historical Society…
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In this Happy Hour podcast, we’re chatting with Megan McDuffee about her work in music for video games. Watch the chat here: https://www.youtube.com/watch?v=CZydT7lIOpg Timestamps (2:31) Shootin’ the breeze. (20:31) How did Megan get into music? (22:31) River City Girls. (27:04) Writing music for video games. (31:01) Who are Megan’s musical influen…
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In this Happy Hour podcast, we’re chatting with Michael Graf about his Emmy Award-Winning directing. Watch the chat here: https://www.youtube.com/watch?v=Cfm7F_WQVqQ Timestamps (15:43) Catching up with Michael. (20:36) What does Michael do with scripts once they are finished? (34:15) What is the challenging part of Michael’s job? (41:59) Out of the…
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In this Happy Hour podcast, we’re chatting with Shane Reinbold about marketing and ministry. Watch the chat here: https://www.youtube.com/watch?v=LuMO2hkHeQE Timestamps (6:19) Who is Shane Reinbold? (11:28) How did Shane get into ministry? (15:41) Skillsets. (18:54) Shane’s faith story. (24:58) Marketing. (1:09:06) Making beautiful work. (1:13:07) …
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In this Happy Hour podcast, we’re chatting with Angela Hineline about producing the musical Singin’ in the Rain virtually. Watch the chat here: https://www.youtube.com/watch?v=59QSAJe_yD8 Timestamps (4:51) Who is Angela Hineline? (7:24) Quality not quantity. (10:48) Delayed because of Covid. (15:54) The film elements of Singin’ In The Rain. (22:28)…
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In this Happy Hour podcast, we’re chatting with Ryan Orr about editing and up-cycled art. Watch the chat here: https://www.youtube.com/watch?v=1ZOpkaXgOyE Timestamps (3:27) Who is Ryan Orr? (7:11) Upcycling. (11:22) What is it like creating commissioned art? (18:45) How long do Ryan’s projects take? (30:04) Ideation. (36:45) Is Ryan organized? (40:…
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In this Happy Hour podcast, we’re chatting with Ryan Dembroski about his roles as producer, pilot, filmmaker, and YouTuber. Watch the chat here: https://www.youtube.com/watch?v=pdfA5hY263s Timestamps (3:07) Who is Ryan Dembroski (7:31) Staying local vs moving to LA. (14:19) Ryan and the pandemic. (23:51) UWM. (27:52) Working with what you have. (36…
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In this Happy Hour podcast, we’re chatting account management and producing with Julia Smith. Watch the chat here: https://www.youtube.com/watch?v=dm13smXKvdM Timestamps (6:15) Who is Julia Smith? (15:12) Directing. (18:17) Backflip layoff (23:08) Be Grounded: Mental Health & Yoga Therapy (1:00:29) Podcasting (1:04:47) Two truths and a lie. The pos…
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In this Happy Hour podcast, we’re chatting music and composing with Joshua Stromer. Watch the chat here: https://www.youtube.com/watch?v=mbzvVs8wSa8 Timestamps (2:36) Who is Joshua Stromer? (3:27) How do you teach music during a pandemic? (11:12) Josh’s kids. (16:22) How did John and Ryan meet Josh? (18:44) The first project. (21:52) EV Land – Elec…
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In this Happy Hour podcast, we’re chatting with Brent King, Communications Director for the Diocese of Madison. Watch the chat here: https://www.youtube.com/watch?v=ec2axxmkT18 Timestamps (5:00) Brent’s origin story. (24:24) Creating high quality content. (28:41) Priests for Our Future Campaign. (41:42) What are the challenges of being a communicat…
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In this Happy Hour podcast, we’re chatting about our Christmas video, Backflip to the Future with our editors, Jeff and Andrew Watch the chat here: https://www.youtube.com/watch?v=6ShNzHg0Sxc Timestamps (9:39) How does Backflip come up with it’s Christmas videos? (15:45) Fleshing out the script. (19:27) How was Andrew’s experience working on this C…
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In this Happy Hour podcast, we’re chatting with Michael Graf about his Emmy award-winning writing and directing. Watch the chat here: https://www.youtube.com/watch?v=J2fC7MBmFOg Timestamps (3:11) Who is Michael Graf? (15:59) The Last Indian War. (20:36) What does optioning a script mean? (22:10) What is the ideal optioning scenario? (27:02) How has…
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In this Happy Hour podcast, we’re chatting with Sarah Kochan about entrepreneurship. Watch the chat here: https://www.youtube.com/watch?v=tSAizVLYPz8 Timestamps (3:32) Who is Sarah Kochan? (4:51) Sarah’s origin story. (10:31) How has the switch to online learning worked for Sarah? (12:43) Sarah’s second business. (15:09) Does Sarah help people with…
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