How to Develop a B2B Influencer Marketing Program [Tim Williams Interview]

Your Digital Marketing Coach with Neal Schaffer

One might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is potentially the most powerful marketing channel for them.
From leveraging employees as internal influencers to properly collaborating with external influencers, influencer marketing can have a profound impact on B2B businesses when done right.
So how do you best DO B2B influencer marketing?
I can't think of anyone in the world to more knowledgable about B2B influencer marketing than Tim Williams, CEO of Onalytica.
Together we will discuss the following:
- ROI of B2B Influencer Marketing
- Best ways to activate B2B Creators
- What B2B Creators are looking for when partnering with brands
- How to connect your Employee Advocacy & Influencer Marketing programs
- How to measure influencer marketing success
I hope you can join us for what should be a profoundly educational and invaluable use of your time!

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