02-The Business of Intuitive Eating

Undiet Your Coaching Practice

In today’s episode, we are going to explain what the intuitive eating business is really about. Starting this type of business can be overwhelming and scary. In fact, even those that have a regular health practice to transition to a non-diet model can be frightening.

These are the type of questions this episode aims to answer and many others:

Will I be able to sustain my income?

How can I make money off if I’m not selling meal plans, diet programs, detoxes, and cleanse?

If I’m not creating complex protocols for my clients: why would they pay me?

These questions stem from the fact is that this business is not a formulated typical health business and does not hold the same value system considering that most health businesses are created to support diet culture ideology. In contrast, this business is based on self-compassion, trust, respect of the individual innate body wisdom, and ability to heal themselves.

The most prevalent difference in a diet culture-free business resides in its approach to healing. An intuitive eating business is anchored in what I describe as a “bottom-up” approach versus a “top-down” approach. That is to say, the goal is to empower you to become your own expert at your body. On the other hand, a typical health business that is rooted in diet culture is built around the provider being the expert and telling you how to engage with your body. As a result, it leaves clients and patients disempowered.

We will reveal what steps you should take to create a heart-centred intuitive eating business that will be successful.

What you'll learn in this episode on the business of intuitive eating

• What is an intuitive eating business?
• Who do we serve in this type of business?
• What is an Intuitive Eating Coach?
• Serving versus Selling non-diet model of business
• The first step to start an intuitive eating business
• Why Non-Diet Business coaching is different
• What is a Non-Diet Mentorship program?

Links mentioned in the show:

Mentorship Program

Intuitive Eating Guide

Free Professional Training & resources