Google In Hot Water with YouTube Ads: The Scoop On What's Happening | Publisher Lab Ep. 23

The Publisher Lab

Join Tyler and Whitney as they navigate the ever-changing landscape of digital marketing, share insights, and keep you up to date with the latest news. Are you struggling to keep up with the changes in Google Analytics? Feeling frustrated with the new version and its altered terminology? Don't worry, Tyler and Whitney are here to help. In this episode, they dive into the world of Google Analytics changes and ranking volatility in Google. But that's not all. Tyler and Whitney also discuss the undervaluation of advertising and the impact of ad inflation. With the supply of ads increasing, the demand for quality content doesn't always keep up. This leads to websites displaying more ads, ultimately devaluing advertising for publishers. They explore the idea of advertisers paying higher costs per click or per impression to increase the value of advertising. Will the industry make this shift? Tune in to find out. They also touch on Facebook ending news access in Canada and the potential impact of new regulations on big tech companies. Plus, they delve into the world of Google and YouTube ads, uncovering a report that claims 80% of YouTube ads breach the platform's own terms of service.

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