Ep. 124 - “How To Build Your Online Audience Without Spending a Dime!” with Melissa Mitchell

The Conference Room with Simon Lader

In this week's episode of The Conference Room, we welcome Melissa Mitchell as we discuss her journey from a flight attendant to becoming the CEO of Abundant Life Studio, the nuances of organic marketing, and the challenges and advantages it presents in the ever-evolving digital landscape. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

Course Creation and Realizations

• 00:07:48 – Transition from offering small courses to in-demand, higher-priced coaching programs.
• 00:08:44 – Expansion of her agency specializing in organic marketing.

Personal Growth and Recognition

• 00:08:59 – Development of Melissa's personal brand and revenue from platforms like Facebook and YouTube.

Reflection and The Learning Process

• 00:10:14 – Melissa's reflection on her past juxtaposed against her present achievements in marketing.
• 00:11:28 – Emphasis on continual learning, adaptability, and staying updated in the field.

Organic vs. Paid Marketing and Challenges

• 00:20:38 – Distinction between organic and paid marketing, highlighting trust-building through organic strategies.
• 00:23:37 – The challenges businesses faced during the pandemic, emphasizing the need for a digital presence.

Impact of Going Viral and Shadow Banning

• 00:14:34 – The double-edged sword of going viral on platforms like TikTok and the subsequent challenges of shadow banning.
• 00:16:43 – How a video's virality can skew the audience and subsequently affect organic reach.
• 00:20:48 – Advantages of organic marketing over paid marketing and the importance of connection with the audience.

Importance of Synergy in Marketing Strategies

• 00:23:29 – The urgency businesses felt during the pandemic when they lacked a digital presence.
• 00:23:55 – Emphasizing the long-term benefits of organic marketing and the risks of solely relying on immediate solutions.
• 00:24:25 – The crucial interplay between organic and paid marketing methods, suggesting they work best in tandem.

THIS WEEK'S GUEST - MELISSA MITCHELL Melissa Mitchell is the enterprising founder and CEO of Abundant Life Studio, a leading Organic Social Media Marketing agency based in Australia. Her journey to the forefront of digital marketing is as captivating as it is inspiring. Melissa started her career soaring through international skies as a flight attendant and gracing the world of film and photography as a makeup artist. The turn in her career trajectory came unexpectedly when she discovered an innate talent for marketing. Fast forward seven years, and Melissa has emerged as a self-taught marketing expert, with a penchant for understanding intricate algorithms. Today, she not only leads a successful agency that specializes in organic marketing but also boasts a personal brand that resonates with her authentic approach. Her dedication to continued learning and adaptability is evident, making Melissa Mitchell a name to reckon with in the world of social media marketing.

You can find more about Melissa on her Facebook page and Abundant Life Studios Facebook page and website. YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. The Conference Room is available on

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