Artwork

Contenido proporcionado por Nathan Holritz. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Nathan Holritz o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !

#506: Brand Position Consultation - Loren Haar

1:17:55
 
Compartir
 

Manage episode 297053505 series 2409346
Contenido proporcionado por Nathan Holritz. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Nathan Holritz o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.


In episode 506 of the Bokeh Podcast, Loren Haar of Lore Photography joins Nathan to refine her brand positioning and develop a clear and distinct position statement to capture the specific style she offers to clients. Listen in to hear the recommendations and ideas that will help her stand out from her competition!


The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Location of Loren's photography business: Ventura County, CA (2:40)


Definition of a Brand Positioning Statement: (3:55)A unique value proposition (UVP) that sets your business apart from the competition in your market.


Benefits of a Clear and Distinct Brand Position: (4:50)

A. Enables Potential Clients to Immediately Know Your UVP

B. Filters Irrelevant Potential Clients

C. Simplifies/Focuses Marketing Efforts

D. Encourages Better Time Management


Loren's focus: Documentary family photography and wedding photojournalism (6:05)


Loren's description of documentary-style photography vs. lifestyle photography (9:02)


Driving motivation for Loren and her photography business (32:00)


Analysis of Loren's competition (39:26)


Potential Brand Position Statement (1:03)

Ventura's Documentary Photographer

Ventura's Premier Documentary Photographer


Links:

charitywater.com

lorephotography.com

instagram.com/lorephotographyventura

moz.com

Building a StoryBrand by Donald Miller


Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!



See acast.com/privacy for

  continue reading

649 episodios

Artwork
iconCompartir
 
Manage episode 297053505 series 2409346
Contenido proporcionado por Nathan Holritz. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Nathan Holritz o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.


In episode 506 of the Bokeh Podcast, Loren Haar of Lore Photography joins Nathan to refine her brand positioning and develop a clear and distinct position statement to capture the specific style she offers to clients. Listen in to hear the recommendations and ideas that will help her stand out from her competition!


The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Location of Loren's photography business: Ventura County, CA (2:40)


Definition of a Brand Positioning Statement: (3:55)A unique value proposition (UVP) that sets your business apart from the competition in your market.


Benefits of a Clear and Distinct Brand Position: (4:50)

A. Enables Potential Clients to Immediately Know Your UVP

B. Filters Irrelevant Potential Clients

C. Simplifies/Focuses Marketing Efforts

D. Encourages Better Time Management


Loren's focus: Documentary family photography and wedding photojournalism (6:05)


Loren's description of documentary-style photography vs. lifestyle photography (9:02)


Driving motivation for Loren and her photography business (32:00)


Analysis of Loren's competition (39:26)


Potential Brand Position Statement (1:03)

Ventura's Documentary Photographer

Ventura's Premier Documentary Photographer


Links:

charitywater.com

lorephotography.com

instagram.com/lorephotographyventura

moz.com

Building a StoryBrand by Donald Miller


Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!



See acast.com/privacy for

  continue reading

649 episodios

Όλα τα επεισόδια

×
 
Loading …

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

 

Guia de referencia rapida