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How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census
Manage episode 365548117 series 3470104
Contenido proporcionado por Aaron Zakowski. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Aaron Zakowski o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highlights:• Nathan shares his journey in the digital marketing industry (1:19)• How he uses LinkedIn to find high value B2B audiences (2:56) • How Nathan utilizes sponsored content ads on LinkedIn (9:05)• How SaaS companies can build a formidable marketing team (13:51) • How Census develops high quality gated content (16:09)• Handling segmentation within ad campaigns (18:56) • How Census campaign got featured as a case study by LinkedIn startup team (22:14)• Using AI tools to transform marketing activities (27:59)• Running ads on Reddit (32:00)• Favorite books and apps (38:05) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-ads-nathan-corliss-census
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Manage episode 365548117 series 3470104
Contenido proporcionado por Aaron Zakowski. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Aaron Zakowski o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highlights:• Nathan shares his journey in the digital marketing industry (1:19)• How he uses LinkedIn to find high value B2B audiences (2:56) • How Nathan utilizes sponsored content ads on LinkedIn (9:05)• How SaaS companies can build a formidable marketing team (13:51) • How Census develops high quality gated content (16:09)• Handling segmentation within ad campaigns (18:56) • How Census campaign got featured as a case study by LinkedIn startup team (22:14)• Using AI tools to transform marketing activities (27:59)• Running ads on Reddit (32:00)• Favorite books and apps (38:05) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-ads-nathan-corliss-census
…
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Similar a SaaS Marketing Superstars
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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