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The Behind the Scenes Story on PMAX's Creation
Manage episode 448516677 series 3546984
Contenido proporcionado por CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Yousaf Yunes, CEO and Founder or YRV Dynamics narrates the the story behind the creation of PMAX. Performance Max (PMAX) was one of Google Ads' boldest undertakings. Aiming to revolutionize digital advertising through a single AI-driven campaign that spans Google's entire ecosystem—Search, Display, YouTube, Gmail, Discover, and Maps—it promised simplicity and seamless automation. However, the journey to create it was riddled with challenges, from internal skepticism to ethical concerns.
0:00 – Introduction to Performance Max (PMAX)
1:30 – Development Challenges and Internal Skepticism
3:00 – Ethical Concerns and Privacy Considerations
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