Ep. 283 A Great Challenge: Humanizing Marketing In These Times

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Por Juan Carlos Giraldo and JC Giraldo descubierto por Player FM y nuestra comunidad - los derechos de autor son propiedad de la editorial, no de Player FM, y el audio se transmite directamente desde sus servidores. Presiona el botón de suscripción para rastrear cambios en Player FM o pega el URL del feed en otras aplicaciones de podcast.
The pandemic not only changes the way we live and work, and the way companies and marketers approach customers has also changed. In these times, the message for customers has to be more human. Nowadays, society, customers, and stakeholders increasingly demand sustainable products from companies in different ways; what are they doing for the planet, etc. How to reach them through humanized marketing strategy? Sarah Santacroce has a new approach to reaching them and uses the Humanize Marketing technique. In this episode, she shares her thoughts about this new way to approach customers.

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