Ep. 270 Research : Consumers Are Buying More Sustainable Products

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Por Juan Carlos Giraldo and JC Giraldo descubierto por Player FM y nuestra comunidad - los derechos de autor son propiedad de la editorial, no de Player FM, y el audio se transmite directamente desde sus servidores. Presiona el botón de suscripción para rastrear cambios en Player FM o pega el URL del feed en otras aplicaciones de podcast.
According to a , products with a sustainability claim on-pack accounted for 16.6% of the market in 2018, up from 14.3% in 2013, and delivered nearly $114 billion sales, up 29% from 2013. Most important, products marketed as sustainable grew 5.6 times faster than those that were not. In more than 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts. In this episode, I discuss with Randi Kronthal-Sacco from NYU Stern Center for Sustainable Business some insights about this report.

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