Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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#11 Ithaca Cold-Crafted Hummus with Founder Chris Kirby
MP3•Episodio en casa
Manage episode 225907909 series 2396523
Contenido proporcionado por Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On this episode of the Peppered Podcast I’m speaking with Chris Kirby, founder of Ithaca Cold-Crafted, the first ever, cold-crafted hummus. This is not just another “me too” hummus. They use a cold pressure process instead of heat pasteurization, which keeps their ingredients raw, full of nutrients, and incredibly flavorful. On this episode we discuss: • The Ithaca Cold-Crafted brand story • How small brands can compete against category giants • Gaining distribution for emerging brands • Production scale-up challenges • Maintaining profit along the journey • The role of social media
…
continue reading
20 episodios
MP3•Episodio en casa
Manage episode 225907909 series 2396523
Contenido proporcionado por Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On this episode of the Peppered Podcast I’m speaking with Chris Kirby, founder of Ithaca Cold-Crafted, the first ever, cold-crafted hummus. This is not just another “me too” hummus. They use a cold pressure process instead of heat pasteurization, which keeps their ingredients raw, full of nutrients, and incredibly flavorful. On this episode we discuss: • The Ithaca Cold-Crafted brand story • How small brands can compete against category giants • Gaining distribution for emerging brands • Production scale-up challenges • Maintaining profit along the journey • The role of social media
…
continue reading
20 episodios
Minden epizód
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