Your Law Firm’s Intake Needs You || Legal Marketing LARPing: Level Up Your SEO


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There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game. Also, the return or Dear State Bar Regulator.

As a lawyer, how involved should you be in the intake process? You’ve got people to handle that, right? After all, you’ve got better things to do. Gyi and Conrad discuss intake best practices and what really turns phone calls to clients.

In the return of a fan favorite segment, Dear State Bar Regulator, Gyi pens a letter to those weirdly nitpicky South Carolina regulators. Let’s be honest, how much can a potential client really infer from a 3rd-party’s URL?

And then, it’s time for some legal marketing LARPing! No, the guys aren’t donning wizard gowns and medieval attire; rather, they take on their respective roles as lawyer and marketer and dive deeper into the realm of SEO expectations. With a few quick tweaks, you can unlock the quick wins that will level up your magical powers, or at least your internet footprint.

The News:

Mentioned in this Episode:

Lunch Hour Legal Marketing now on YouTube

Joe Patrice, “MyCase Acquired by LawPay Parent,”

LawNext: Conversation with LawPay and MyCase

Law Firm Intake Fundamentals, Facebook Group (Private)

South Carolina State Bar Regulators 22-02



Clio Legal Trends 2021 Report

81 episodios