#106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people.
On this FINITE Podcast, Evelina shares how she leads both functions to reduce silos for successful messaging.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

Capíttulos

1. #106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos (00:00:00)

2. Evelina’s background in B2B tech marketing (00:01:34)

3. How does marketing and comms work together at Temenos (00:03:57)

4. Challenges of bridging marketing and comms (00:06:01)

5. Where does partner marketing come in to comms? (00:08:20)

6. How to bridge the gap between marketing and comms (00:10:51)

7. Is comms always top of funnel? (00:13:22)

8. Are any particular comms more suitable to B2B tech? (00:15:17)

9. Does size and maturity of a B2B org have an effect on comms? (00:17:54)

10. Women in marketing leadership (00:19:16)