Roberto Cruz · VP Data & Analytics at OnTruck // Bedrock @ LAPIPA_Studios


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New episode of the podcast Data Stand-Up. This time we talk to Roberto Cruz, VP Data & Analytics at OnTruck a platform that is based on the use of new technologies to offer companies regional merchandise transport services, through an immediate and transparent price management system.
Roberto is a data and technology expert with more than 20 years of experience in executive positions in international environments and now focuses his work on:
• Definition of the technology strategy of the company according to the annual business objectives set by the CxOs (reduce operating costs, increase revenues, improve customer and/or employee experience, etc,...)
• Implementation and execution of the strategic innovation plan, including the integration of impacted business areas, selection of vendors, creation, and leadership of high-performance teams, follow-up and monitoring of the impact on P&L.
• Development, optimization and maintenance of technology and data infrastructures.
Throughout his career, Roberto has acquired solid knowledge of problems and digital solutions that covers a wide range of sectors, including telco, media, leisure & entertainment, retail, hospitality, banking, aeronautics, constructions, infrastructures and logistics.

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