Episode 3: essential listening on fashion. Two years ago Jo Hooper founded NRBY Clothing, whose 'one-mile wear' caught the imagination of women #WFH. Colourful designs and ethically sourced fabrics grabbed journalists and influencers alike. We also look b
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Ladies fashion, womenswear - Jo Hooper has got the t-shirt. Having already worked with some of the UKs most famous high street brands, she wasn't content to rest on her laurels. Two years ago she founded NRBY, whose 'one-mile wear' caught the imagination of women working from home. We bring Jo's story up to date, but also look back on her early years as a student in Durham. Essential listening for anyone with an interest in fashion.
Episode 3 - summary & timecodes
Intro from Sam Bleazard
1mins10secs - NRBY Clothing concept.
2mins05s - Japanese 'one-mile' wear, and a trip to the Golden Triangle.
4mins30s - Launching two years ago, surviving and speaking to customers online.
9mins - The rise of the influencer and authenticity.
13mins - The future (and purpose) of the high street, fast fashion and the UK creative industries.
18mins30s - Ethics, supply-chain sourcing and transparency.
24mins - Where Jo's love of fashion began.
28mins - The Tuxedo Princess
29mins - Women who inspired me #IWD2021.
33mins30s - 'A few of my favourite things'
35mins30s - An unusual fact about Jo.
37mins20s - Hope for the future of fashion, and plans for NRBY.
39mins30s - A final thought.