Artwork

Contenido proporcionado por ClearBrand. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente ClearBrand o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !

Is Seth Godin Wrong About Customer Relationships? (Marketing Myths)

24:01
 
Compartir
 

Manage episode 339530728 series 3317856
Contenido proporcionado por ClearBrand. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente ClearBrand o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

What’s the most important part of a customer’s relationship with your company? Most marketing experts will tell you “trust.” But is it true?

In this week’s episode, R. Alexander Toth discusses why how often your clients think about your company is more important than what they think. You’ll learn:

  • What is mental real estate?
  • How can your company occupy more of it?
  • How do the biggest companies use mental real estate to their advantage?
  • Does differentiation really get you more sales?

If your goal is to maximize your company’s share of mental real estate, you want people thinking about your product for as many reasons as possible. Understanding why people buy your product is key to aligning your marketing with your customer’s motivation.
Show notes:
"How Brands Grow Part 2" by Byron Sharp -> https://amzn.to/3AXO2zN

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/
🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

  continue reading

58 episodios

Artwork
iconCompartir
 
Manage episode 339530728 series 3317856
Contenido proporcionado por ClearBrand. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente ClearBrand o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

What’s the most important part of a customer’s relationship with your company? Most marketing experts will tell you “trust.” But is it true?

In this week’s episode, R. Alexander Toth discusses why how often your clients think about your company is more important than what they think. You’ll learn:

  • What is mental real estate?
  • How can your company occupy more of it?
  • How do the biggest companies use mental real estate to their advantage?
  • Does differentiation really get you more sales?

If your goal is to maximize your company’s share of mental real estate, you want people thinking about your product for as many reasons as possible. Understanding why people buy your product is key to aligning your marketing with your customer’s motivation.
Show notes:
"How Brands Grow Part 2" by Byron Sharp -> https://amzn.to/3AXO2zN

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/
🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

  continue reading

58 episodios

Todos los episodios

×
 
Loading …

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

 

Guia de referencia rapida

Escucha este programa mientras exploras
Reproducir