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Building Million-Dollar Brands: The Art of Category Creation with Mark Donnigan
Manage episode 384284836 series 3312491
Contenido proporcionado por Lexi Ruffell & Michael Johnson, Lexi Ruffell, and Michael Johnson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Lexi Ruffell & Michael Johnson, Lexi Ruffell, and Michael Johnson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Join Mark Donnigan as he unravels the secrets behind building iconic brands in the tech and marketing world. Delve into the strategies that propelled Apple to smartphone dominance and Red Bull to energy drink royalty. Mark sheds light on the misconceptions of online gurus and shares insights that resonate with real-life experiences. Discover the power of category creation and positioning, empowering startups to stand out and dominate their markets. In this episode, Mark challenges the fear of niche targeting and advocates for amplifying your voice through strategic marketing, a lesson applicable to businesses of all sizes. Tune in for a masterclass in brand choreography and learn how to orchestrate success in the competitive landscape.
More about Mark:
Today’s guest, Mark Donnigan, builds technology companies as a virtual CMO and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with.
Want to find more from Mark? Check out…
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