ZGF: How To Win Projects with Great Storytelling (w/ Matthew Keeshin)

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How can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves.

Interview Takeaways

  • Stay connected with analytics
  • Treat social media like blackjack
  • Take stories beyond the building
  • Act like an advisor
  • Define the communication strategy
  • Seek inspiration from other industries
  • Craft a signature look and feel
  • Create bite-sized information
  • Keep imagination alive
  • Position yourself as a leader
  • Your online presence is your calling card
  • Build relationships to reach your goals

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