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GA4 in Action
Manage episode 365059616 series 3241001
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Are you not quite ready for the full takeover of your world by Google Analytics 4 on July 1st 2023? We have you covered!!
In this bonus episode of the DMI podcast, host Will Francis gets two long-time GA4 users to fill in the blanks, tell us what they like, what they miss about Universal Analytics, and what they'd really like to ask Larry and Sergey to get right in the next version of GA4. Along with lots of their own quick tips along the way.
Sean McKenna is head of digital marketing at the Digital Marketing Institute.
Cathal Melinn is a digital marketing consultant and trainer.
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