We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
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410 All Things Being Equal: Parity Products
Manage episode 237096590 series 2518900
Contenido proporcionado por Terry O'Reilly CBC. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Terry O'Reilly CBC o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Suppose you’re a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that’s where the rubber hits the road. This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected “parity” marketing, and turned a failed toothpaste into one of the world’s mightiest brands.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100315_29193.mp370 episodios
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Manage episode 237096590 series 2518900
Contenido proporcionado por Terry O'Reilly CBC. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Terry O'Reilly CBC o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Suppose you’re a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that’s where the rubber hits the road. This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected “parity” marketing, and turned a failed toothpaste into one of the world’s mightiest brands.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100315_29193.mp370 episodios
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Similar a Age of Persuasion – CBC Podcasts
We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
…
continue reading
“LA Made” is a series exploring stories of bold Californian innovators and how they forever changed the lives of millions all over the world. Each season will unpack the untold and surprising stories behind some of the most exciting innovations that continue to influence our lives today. Season 2, “LA Made: The Barbie Tapes,” tells the backstory of the world’s most popular doll, Barbie. Barbie is a cultural icon but what do you really know about her? Hear Barbie's origin story from the peopl ...
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continue reading
Defining Diego is the story of one Guatemalan adoptee and his mother, a reporter who documented their journey from his earliest steps, as they try to understand how international adoption boomed and busted, and what it all means for families like theirs, with feet in two worlds. When Laurie Stern set out to adopt a baby from Guatemala in 1999, she thought the process would be pretty straightforward. Lots of people were doing it. But the adoption was held up just as she went to Guatemala to g ...
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It was the deadliest string of shark attacks the world has ever seen. In 2011, sharks in Réunion, a beautiful island, way out in the Indian Ocean started biting people way more than ever before and with lunatic violence. The epidemic forced local surfers, politicians, and business owners into a proxy war with ocean lovers and conservationists worldwide, where long simmering tensions boiled over. Réunion: Shark Attacks in Paradise is the story of what happened on this beautiful island, and t ...
…
continue reading
Come dive into one of the curiously delightful conversations overheard at National Geographic’s headquarters, as we follow explorers, photographers, and scientists to the edges of our big, weird, beautiful world. Hosted by Peter Gwin and Amy Briggs.
…
continue reading
Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity and underscore California's reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes premiere Wednesdays, with broadcasts o ...
…
continue reading
A hybrid of online radio, podcast and YouTube – live from 06h00 to 08h00 – Gareth and his team bring you ‘unradio’ – unscripted, uncensored, real conversations about everything that happens in our world, everything we all experience every day, what makes us think… makes us laugh… makes us cry… makes us angry… inspires us… and makes us human. It’s about the stuff that connects us on this journey called LIFE. Welcome to it!
…
continue reading
Bullseye is a celebration of the best of arts and culture in public radio form. Host Jesse Thorn sifts the wheat from the chaff to bring you in-depth interviews with the most revered and revolutionary minds in our culture. Bullseye has been featured in Time, The New York Times, GQ and McSweeney's, which called it "the kind of show people listen to in a more perfect world."
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continue reading
Stephen Fry's 7 Deady Sins - I will take each one of the Seven Sins in turn, lay them out on the surgical table and poke, prod, pry and provoke in an attempt to try to anatomise and understand them; I hope and believe it will be, if nothing else, delicious fun and something of a change from the usual run of podcastery. Hosted on Acast. See acast.com/privacy for more information.
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To get a free copy of the Infectious Generosity book, visit ted.com/generosity Sit down with Head of TED Chris Anderson as he interviews leading thinkers and creators from around the world. The TED Interview is a space for guests to further delve into their groundbreaking work, give us a peek into how they discover and explore fascinating ideas, and, in some cases, even defend their thinking. This season, we’re looking at Infectious Generosity. Generosity is at the heart of being human. It's ...
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